New Books in Business, Management, and Marketing

Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It's happened before. Just as Milton Friedman and Anna Schwartz led the economics community in the 1960s to reevaluate its view of what caused the Great Depression, the same may be happening now to our understanding of the first economic crisis of this century.Foregoing the usual relitigating of the problems of housing markets and banking crises, renowned monetary economist Scott Sumner argues that the Great Recession came down to one thing: nominal GDP, the sum of all nominal spending in the economy, which the Federal Reserve erred in allowing to plummet. The Money Illusion: Market Monetarism, the Great Recession, and the Future of Monetary Policy (University of Chicago Press, 2021) is an end-to-end case for this school of thought, known as market monetarism, written by its leading voice in economics. Based almost entirely on standard macroeconomic concepts, this highly accessible text lays a groundwork for a simple yet fundamentally radical understanding of how monetary policy can work best: providing a stable environment for a market economy to flourish.Scott Sumner is the Ralph G. Hawtrey Chair of Monetary Policy at the Mercatus Center at George Mason University. He is also Professor Emeritus at Bentley University and Research Fellow at the Independent Institute.Kirk Meighoo is Public Relations Officer for the United National Congress, the Official Opposition in Trinidad and Tobago. His career has spanned media, academia, and politics for three decades. Learn more about your ad choices. Visit megaphone.fm/adchoices

Exploring the relationship between gender and events, Doing Gender in Events: Feminist Perspectives in Critical Event Studies (Routledge, 2021) delivers an ethnographic analysis of the celebration of gender equality in the context of the culture-led event. Drawing upon Critical Event Studies, Anthropology of the Festive, and Gender Studies, it provides a comprehensive understanding of the entangled, conceptual entities of gender and events. Through a gendered analysis of the Hull UK City of Culture 2017, it expands epistemological perspectives relevant to the study of events.Dr. Barbara Grabher investigates the intersections of Gender, Urban and Critical Event Studies. She currently works as a postdoctoral researcher in the Institute of Geography and Regional Sciences at the University of Graz, Austria.Isabel Machado is Research Associate with the SARChI Chair in South African Art and Visual Culture hosted by the Faculty of Art, Design & Architecture at the University of Johannesburg. Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital games for learning are now commonplace, used in settings that range from K–12 education to advanced medical training. In Making Games for Impact (MIT Press, 2021), Kurt Squire examines the ways that games make an impact on learning, investigating how designers and developers incorporate authentic social impact goals, build a team, and work with experts in order to make games that are effective and marketable. Because there is no one design process for making games for impact—specific processes arise in response to local needs and conditions—Squire presents a series of case studies that range from a small, playable game created by a few programmers and an artist to a multimillion-dollar project with funders, outside experts, and external constraints.These cases, drawn from the Games + Learning + Society Center at the University of Wisconsin–Madison, show designers tackling such key issues as choosing platforms, using data analytics to guide development, and designing for new markets. Although not a how-to guide, the book offers developers, researchers, and students real-world lessons in greenlighting a project, scaling up design teams, game-based assessment, and more. The final chapter examines the commercial development of an impact game in detail, describing the creation of an astronomy game, At Play in the Cosmos, that ships with an introductory college textbook. Learn more about your ad choices. Visit megaphone.fm/adchoices

Data is now central to the economy, government, and health systems—so why are data and the AI systems that interpret the data in the hands of so few people? Alex Pentland and Alexander Lipton's Building the New Economy: Data As Capital (MIT Press, 2021) calls for us to reinvent the ways that data and artificial intelligence are used in civic and government systems. Arguing that we need to think about data as a new type of capital, the authors show that the use of data trusts and distributed ledgers can empower people and communities with user-centric data ownership, transparent and accountable algorithms, machine learning fairness principles and methodologies, and secure digital transaction systems.It's well known that social media generate disinformation and that mobile phone tracking apps threaten privacy. But these same technologies may also enable the creation of more agile systems in which power and decision-making are distributed among stakeholders rather than concentrated in a few hands. Offering both big ideas and detailed blueprints, the authors describe such key building blocks as data cooperatives, tokenized funding mechanisms, and tradecoin architecture. They also discuss technical issues, including how to build an ecosystem of trusted data, the implementation of digital currencies, and interoperability, and consider the evolution of computational law systems. Galina Limorenko is a doctoral candidate in Neuroscience with a focus on biochemistry and molecular biology of neurodegenerative diseases at EPFL in Switzerland. To discuss and propose the book for an interview you can reach her at galina.limorenko@epfl.ch. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Anna Woodward Kennedy reflects on fundamental issues of relevance to all entrepreneurs. How her challenging childhood home environment in Brazil made her hypervigilant to the moods of others, and how she had to take responsibility early in life. She shares how important it was for her to find mentors and other women as role models, and the way in which her “hard work and lifelong learning ethic gave her an edge, and helped her to believe in herself. Other lessons she shares include:How important it is to “get out there and show up”, to network and meet people.How she learned the importance of self belief, without which one can lose the battle before even starting to try to fight.She shares the hard side of the entrepreneurial journey, how it can be lonely, how she had to take responsibility for tough decisions. She very much underlined how the process of running a business forces one to get to know yourself.When sharing the Chillistore story, the podcast moves into epic mode. She describes how she became aware of there being something profoundly wrong with the way quality control worked in the translation industry, and created an entirely new approach, not just recording errors, but developing feedback loops and process changes in a complex adaptive system. She wanted Chillistore to “right a wrong”, as Guy Kawasaki put it in “The art of the start”. The validation that the market gave her confirmed her that her vision was correct, though there is a long way to go. She reflects on the process of selling her company and becoming part of Argos Multilingual - how the time may come for an entrepreneur to “get out of the way”, and that in Argos, she felt she had found her tribe - an organisation with similar values of quality and innovation. And finally she encourages entrepreneurs to be aware of ego and reflect on their relationship with money.The hosts of the E&L channel, Kimon and Richard are shareholders in Argos, the company that acquired Chillistore.About our guestAnna Woodward Kennedy is a proactive, entrepreneurially-driven and highly accomplished localization specialist with 20+ years of experience in the localization service industry. She is the Founder & Managing Director of ChilliStore Technologies (CT) – a Software, Localization & Globalization Service company specializing in driving Language Quality Assurance (LQA). Linkedin. More about Chillistore here https://www.chillistore.com The NBN Entrepreneurship and Leadership podcast aims to educate and entertain, sharing insights based on the personal story of our carefully selected guests aiming for the atmosphere of an informal conversation in a bar or over a cup of coffee. About Kimon Fountoukidis Twitter LinkedinKimon is the founder of both Argos Multilingual and PMR. Both companies were founded in the mid 90s with zero capital and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. Listen to his story here,About Richard Lucas Twitter LinkedinRichard is a business and social entrepreneur who founded or invested in more than 30 businesses, including investments in Argos Multilingual, PMR and, in 2020, the New Books Network. Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre- to business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here. Listen to his story in an autobiographical TEDx talk here, Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Sue Unerman about her new book Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work (Bloomsbury, 2020)How is it that $8 billion a year gets thrown at diversity training and yet next-to-nothing changes? One person who isn’t giving up is Sue Unerman, who along with her co-authors Kathryn Jacob and Mark Edwards favors a full-court press of changes in order to improve the degree to which women get represented in the ranks of senior management at companies. From how meetings are run, to how teams are built, and of course who gets promoted and receives how much in compensation, the scope of this episode is broad. A particular focus is detrimental “banter” that’s hardly as light-hearted as it’s made out to be. Add to that the Glass Slipper problem of people trying to fit into a culture that should, instead, be blown wide-open and allow all types, and you’ve got a feel for how Unerman is urging reforms.Sue Unerman is the Chief Transformation Office at MediaCom, the largest media agency in the UK with over 200 clients. Along with Kathryn Jacob, she is also the co-author of The Glass Wall.Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

David Hieatt explains the importance of telling stories in brand building and how he applied the skills he learned in advertising to build globally recognised brands. His life is so unusual that it's hard to be sure what our listeners will take away, but he is clearly grounded in what he is doing now, recognised as successful in the eyes of his peers, and has built a brand, business and events that have impact and meaning for him, and others and his local community in Wales.He co-founded Howies which was acquired by Timberland, later The Hiut Denim Co, whose mission was and is to bring jeans making back to his hometown in Wales, and a popular & unique event called "The Do Lectures" which attendees say is better than TED and/or Burning Man.While taking us through some of the big moments in his life, he shares how his interest in brands got him into advertising, how he managed to position himself as an expert in marketing sports brands to young consumers at the age of 13, and to lose half his father's savings when he was 16.We hear about the power of persistence, doing things that other people don't do, and counter intuitive episodes in his life. We hear how half the people in his company were happy when he sold Howies to Timberland because he drove things too hard, and the exit made him unhappy. How he showed up with his friend for job interviews and was rejected 150 times and moved from living on "beans on toast" to a senior position in a global advertising agency through working all hours, studying hard, and taking the jobs that nobody else wanted. We get some insights into the "Mad Men" alcohol fuelled culture of "chaos with bright people". He asks an important question for any entrepreneur "Why would you sell something you love for money?".We learn how a good entrepreneur who wants to build a brand needs to have two factories: one producing the product, the other producing the stories.If you listen to this episode you may learn where you should never ever underestimate the power of a sticker.We hear about the challenges of success associated with the Do lectures event which, despite being expensive, sell out, and from which amazing people have to be turned away. Perhaps in 2022 they will have randomised selection.About David Hieatt and other linksRead interviews with David life here and hereDavid’s LinkedinThe Do Lectures "The idea is a simple one: To gather together the world’s DOers, disruptors and change makers, experts and pioneers, to share their stories, and encourage others to go and DO."The Hiiutt Denim Company "We make jeans. Nothing else. No distractions. No bobble caps. No perfumes. We focus on doing one thing well."To compare Do Lectures events with TEDx- check the global TEDx or look at articles about how TEDxKazimierz is organised by Richard Lucas Getting a ticket to TEDxKazimierz ,Getting to speak at TEDxKazimierz and How to build community at eventsAbout Kimon Fountoukidis Twitter Linkedin Kimon is the founder of both Argos Multilingual and PMR Both companies were founded in the mid 90s with zero capital and both have gone on to become market leaders in their respective sectors. Kimon was born in New York and moved to Krakow, Poland in 1993. Listen to his story hereAbout Richard Lucas Twitter Linkedin Richard is a business and social entrepreneur who founded or invested in more than 30 businesses, including investments in Argos Multilingual, PMR https://www.pmrmarketexperts.com/en and, in 2020, the New Books Network. Richard has been a TEDx event organiser, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels: from pre- to business schools. Richard was born in Oxford and moved to Poland in 1991. Read more here. Listen to his story in an autobiographical TEDx talk here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Jackie Fast about her new book Rule Breaker: Rebellious Leadership for the Future of Work (Kogan Page, 2021).Imagine finding yourself in a career sector, sponsorship, because it’s the way to get a visa and stay in England. Well, that’s what happened to Jackie Fast. And as things turned out, she was very good at sponsorship work. In a few years her ability to put two brands together for a campaign, or more, a kind of temporary Merger and Acquisition, meant she was spending time doing work for Richard Branson on an island he owns in the Caribbean. From the vantage point of her highly successful, entrepreneurial career, what strikes Fast is, indeed, how fast the world is changing. Few if any older executives will manage the transition, she believes, to a world where the internet has democratized big business and where Millennials and Gen Z members favor a values-based approach that puts meaningful work you enjoy front and center in their career aspirations.Jackie Fast is the founder of the venture capital firm Sandbox Studios, which invests in celebrity-owned brands and has worked with The Rolling Stones, Red Bull, Zoom, Formula One, Virgin, Allianz and Universal Music among others.Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeffrey Hooke's The Myth of Private Equity: An Inside Look at Wall Street's Transformative Investments (Columbia Business School, 2021) is a scathing indictment of the high-flying world of private equity. Piece by piece, Hooke takes apart the PE value proposition and shows, instead of the claimed "higher returns and lower volatility", a startling record of poor performance, exorbitant fees, completely opaque reporting, and a network of enablers that allow the business model to proceed. Daniel Peris is Senior Vice President at Federated Hermes in Pittsburgh. He can be reached at DanielxPeris@gmail.com or via Twitter @HistoryInvestor. His History and Investing blog and Keep Calm & Carry On Investing podcast are at https://strategicdividendinves... Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Horowitz discusses the origins and evolution of The Cooperative Solution (TCS) Education System, which was created in 2009 as a spinout from The Chicago School of Professional Psychology. TCS is one of the only private, non-profit systems of separately accredited schools and colleges in the U.S., with each of the 6 members focusing on different educational niches, while benefitting from centralized shared services. As the higher ed sector faces growing competitive pressure in the coming decades, TCS may offer a model that allows institutions to focus on their benefit, while saving costs, gaining economies of scale, and providing strong supports for online learners.David Finegold is the president of Chatham University. Learn more about your ad choices. Visit megaphone.fm/adchoices