New Books in Business, Management, and Marketing

When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways.Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers, and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning and sheer luck, we have found what works.Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly.Sam Tatam's book Evolutionary Ideas: Unlocking Ancient Innovation to Solve Tomorrow's Challenges (Harriman House, 2022) explores five of the most critical challenges we face today, and we learn how to ‘breed’ more effective solutions from those that have survived. The result is a dynamic and exciting way of solving problems and supercharging creativity – for anyone in any endeavor.John Emrich has worked for decades in corporate finance, business valuation and fund management. He has a podcast about the investment advisory industry called Kick the Dogma. john@ktdpod.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now: How Amazon Branded Convenience and Normalized Monopoly (MIT Press, 2022), Emily West examines Amazon's consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy.Noopur Raval is a postdoctoral researcher working at the intersection of Information Studies, STS, Media Studies and Anthropology Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Belinda Gannaway, co-author (with Emma Bridger) about her book Employee Experience by Design: How to Create an Effective EX for Competitive Advantage (Kogan Page, 2021).Covid-19 has drastically changed the workplace, causing “essential workers” to contemplate what they essentially want from their jobs over and above decent pay and benefits. High on such a list of priorities is gaining greater autonomy, an opportunity to learn and to achieve a sense of purpose on the job. Cast aside as my guest this week indicates are myths that the employee experience (EX) is about perks, that HR “owns it” alone, that attracting and retaining employees covers the bases so far as EX is concerned, and that EX applies only to privileged, high-end employees working remotely as opposed to on the frontlines or in warehouses. No, EX can’t wait because EX is happening everyday – whether in good, bad or ugly ways. Hear Belinda Gannaway talk about the need to democratize the workplace and you’re sure to come away impressed by her commitment and knowledge.Belinda Gannaway is a director at the employee experience consultancy Fathom XP. Her fascination with organizational culture began when she was a journalist working in the U.K. Houses of Parliament.Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The investment industry is fast approaching a point where one-third of global assets under management are invested with a sustainable objective. But do sustainable investment products do what investors expect them to do? How can an investor tell if their investments are having the social impact they want? Does that impact come at a financial cost? And how can investors weave their way through the web of confusing acronyms, conflicting agency ratings, and the mass of fund offerings, confident that they can recognize and avoid corporate greenwashing?Larry Swedroe and Sam Adams cut through the fog and bring clarity on all of this and more―providing investors with a firm plan for truly sustainable investing.The authors first define sustainable investing, illuminating the differences between ESG, SRI and impact investing, and reveal who is currently investing sustainably and why. They then move on to a comprehensive review of the academic research. Finally, this book arms you with a practical guide to investing sustainably, including how to effectively choose your asset allocation strategy, and select the managers and funds through which your money can create the change you want to see in the world.Your Essential Guide to Sustainable Investing (Harriman House, 2022) is the definitive go-to resource investors have been waiting for.John Emrich has worked for decades years in corporate finance, business valuation and fund management. He has a podcast about the investment space called Kick the Dogma. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Mark L. Sirower about his book (co-authored with Jeff Weirens) The Synergy Solution: How Companies Win the Mergers and Acquisitions Game (HBP, 2022).First impressions really do matter, and the M&A deals that receive a positive reaction on Announcement Day tend to outperform, over time, those deals where due diligence wasn’t practiced up front. Indeed, as this episode’s guest, Mark Sirower, notes, in two-thirds of cases a negative initial reception is a sign that the deal will never gain momentum. What leads to success? Among the key elements is focusing on the employee experience. Smart companies get “ahead of the pain” by acknowledging that workers have moved from the highest rung of Maslow’s Hierarchy of Needs (self-realization) to fearing for their material well-being, their security, i.e., the lowest, most basic rung of the ladder. In short, at a time of vast, globalized M&A deal-making, EQ has never been more important as companies navigate the emotional earthquake most employees are going to experience.Mark L. Sirower is a leader in Deloitte’s M&A and Restructuring practice and was, previously, a global M&A leader at the Boston Consulting Group. He teaches M&A at the NYU Stern School of Business and has also authored The Synergy Trap.Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Academic Life! In this episode you’ll hear about: Why doing writing and other kinds of retreats are part of the hidden curriculum How taking time for self-care is crucial to doing well at work and at school What a retreat is How to do a retreat at home Ways retreating helps you think and feel better, and the science that proves it Today’s book is: DIY Solo Retreats: A Handbook for Creating Your Space, Setting an Intention and Getting the Self-Care You Deserve, by S. A. Snyder. Whether you need time to decompress, listen for answers to nagging questions, read, write, or recharge your life, a personal retreat might be what you need. But when going away on a retreat is too expensive or just not possible, this handbook helps you create your own retreat. Whether you want to find time to journal, meditate, or tackle that writing assignment, this how-to guide for retreating may just be the book you're looking for.Our guest is: S.A. Snyder, who has been a professional writer for more than 30 years. She has worn hats as a newspaper columnist and reporter, writing instructor, communications manager and consultant, blogger, and book author. With humor and insight, she inspires others through the telling of her own experiences to examine what it means to live a meaningful life. She currently blogs about self-care and random commentary on contemporary life. She is the author of DIY Solo Retreats: A Handbook for Creating Your Space, Setting an Intention and Getting the Self-Care You Deserve.Our host is: Dr. Christina Gessler, the co-creator and co-producer of the Academic Life. She is a historian of women and gender.Listeners to this episode might also be interested in: Atomic Habits, by James Clear Bird by Bird, by Anne Lamott It’s a Wonderful Life, by Frank Martel Make Your Art No Matter What, by Beth Pickens From To-Do to Done, by Maura Thomas This episode on guided meditation This episode on finishing your book when things are going wrong https://newbooksnetwork.com/finishing-your-book-when-life-is-a-disaster This episode on writing a book proposal https://newbooksnetwork.com/the-book-proposal-book Sarah’s website on DIY retreats You are smart and capable, but you aren’t an island and neither are we. We reach across our mentor network to bring you experts about everything from how to finish that project, to how to take care of your beautiful mind. Wish we’d bring on an expert about something? DM us on Twitter: The Academic Life @AcademicLifeNBN. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to DDS Dobson-Smith about You Can Be Yourself Here: Your Pocket Guide to Creating Inclusive Workplaces by Using the Psychology of Belonging (Lioncrest, 2022).While the episode’s title wasn’t directly addressed during my conversation with DDS, the answer can be found in his remark prior to taping: namely, the Great Resignation is really the Great Self-Realization. In other words, employees are realizing what matters to them and are changing jobs and careers to better align with their own values and desire to be themselves on the job. What’s standing in the way? Too often, the answer is executives who implore employees to change while not really wanting to take a candid look at their own assumptions. Besides acknowledging that dynamic, DDS is forthright about how employee resource groups work best when their groups’ leaders can financially compensated for what proves to be work over and above their official call of duty. From a variety of angles, this episode is about inspiring greater empathy in the workplace.DDS Dobson-Smith is the founder of the executive coaching consultancy Soul Trained and was certified as an Executive Coach by the Oxford School of Coaching and Mentoring. Prior to founding Soul Trained, he held senior roles at Marks & Spencer, Eurostar International, Sony Music Entertainment, and the world’s largest advertising agency, WPP.Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Zarak Khan and Laurel Newman about their book Building Behavioral Science in an Organization (Action Design Press, 2021).As an academic discipline, behavioral science is as the book’s introduction states, an umbrella term that includes social psychology, behavioral economics, and sociology among other fields. As applied in business and government, for instance, behavioral science is often a matter of creating small “nudges” in designing changes to human behavior in hopes of achieving buy-in rather than resistance from those who are wedded to the status quo. Khan and Newman, who co-edited and contributed to this book, are candid about the challenges involved. They are also faithfully committed as professionals to achieving real innovations and transformational advances whenever feasible. In particular, this episode focuses on a pair of behavioral science applications: in HR and in promoting innovation.Zarak Khan is a Senior Behavioral Researcher at Duke University’s Center for Advanced Hindsight, as well as a Behavioral Science Fellow at the University of Pennsylvania and a board member of Action Design Network. Lauren Newman is a behavioral scientist at Edward Jones, and a former psychology professor at Fontbonne University.Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Breaking Things at Work: The Luddites are Right About Why You Hate Your Job (Verso, 2021), Gavin Mueller provides a bracing and wide-ranging study of the fractious relationship between workers and technology under capitalism. Mueller traces the thought and actions of ordinary people past and present – including hackers, dockers, musicians and the titular textile workers - who have recognised that technological ‘progress’ too often comes at the expense of their autonomy and dignity. The book pushes back against visions of machine-driven utopia that have continually re-emerged on both the right and the left, arguing instead that resistance to technology is a key site of struggle throughout modernity, and that a Marxist neo-Luddism is crucial to understanding, and changing, the world today.Gummo Clare is a PhD researcher in the School of Media and Communications, University of Leeds. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Morris Altman about his book Worker Satisfaction and Economic Performance (Routledge, 2021).What sometimes gets overlooked is that Adam Smith not only became the “father of capitalism” by writing The Wealth of Nations; he also wrote The Theory of Moral Sentiments. Empathy matters, and this week’s guest Morris Altman argues that sustainable capitalism practices fairness. Too often the basic, economic needs of rank-and-file workers are being overlooked in a global economic where the wealthy are calling the shots. From anti-immigrant rhetoric to events in Ukraine, this is a timely episode that puts the purported move from shareholder capitalism to stakeholder capitalism under the lens for skeptical examination. Want more engaged workers? Make them more truly empowered, and the beneficiaries of reciprocity whereby their input is acted on and rewarded alike.Morris Altman is the Dean of the University of Dundee’s School of Business. He’s published over 130 referred papers and 17 books. He’s also held academic posts at the University of Saskatchewan, Victoria University, Newcastle University, and at Hebrew University, Stanford, Cornell and Duke.Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices