New Books in Business, Management, and Marketing

Jacqueline N. Parke's book The Podcast Handbook: Create It, Market It, Make It Great (McFarland, 2022) is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting. Learn more about your ad choices. Visit megaphone.fm/adchoices

80,000 Hours provides research and support to help students and graduates switch into careers that effectively tackle the world’s most pressing problems.Benjamin Todd is the president and co-founder of 80,000 Hours. He managed the organisation while it grew from a lecture, to a student society, to the organization it is today. He also helped to get effective altruism started in Oxford in 2011.Caleb Zakarin is the Assistant Editor of the New Books Network (Twitter: @caleb_zakarin). Learn more about your ad choices. Visit megaphone.fm/adchoices

I recently got a chance to talk to Carol Sanford about her newest book Indirect Work: A Regenerative Change Theory for Businesses, Communities, Institutions and Humans. Carol Sanford is a consistently recognized disruptor and contrarian working side by side with Fortune 500 and new economy executives in designing and leading systemic business change and design.She is a founder and designer of The Regenerative Business Development Community, as well as best-selling author of several other books including her previous work The Regenerative Life—and a personal favorite for any entrepreneur or corporate leader today, The Regenerative Business: Redesign Work, Cultivate Human Potential, Achieve Extraordinary Outcomes. Her books have won over 15 awards so far and are required reading at leading business and management schools including Harvard, Stanford, Haas Berkeley and MIT.Frankly it wasn’t until I read this newest Carol Sanford book that it occurred to me to introduce her work to Systems and Cybernetics listeners. As should be obvious from some of my recent episodes, my current systems questions are oriented around how we can engage systemically at the human systems level—work, life, education, activism, etc. Carol knows how to bring systems thinking to life in her work. Her relationship with systems thinking goes back to her early life and is reflected in approaches to change theory and practices based on: Indigenous ways of living in community and on the planet from across the world Threads that run through wisdom of all lineage teachers across the world Quantum Cosmology about how the universe works on individual, social, and plenary level. Providing methods to break old patterns of working that lead to degenerative outcomes, Indirect Work strongly challenges the validity of pop psychology and the damage it causes to human psyche and soul, ultimately, impacting the quality of our society. After listening to our conversation, listeners will want to take up Carol’s challenge to shift their minds to work with counterintuitive transformation consistent with how living systems work. Learn more about your ad choices. Visit megaphone.fm/adchoices

When Ukrainian-born Denys Zhadanov went to London to study at the age of 19, he had no idea that a year later he would be launching one of the world’s most successful developers of productivity apps for Apple devices.Nor did he know that, working from his rented flat and with no outside funding, in a few years Forbes would recognize him as one of the top 30 under 30 business leaders in Europe.The story of how Denys and his co-founders launched and grew Readdle into a top global player is a living example of how, in Denys’s words, “Dedication, hard work, brilliant people all around, and the insane desire to make this world a better place pays off.”It’s also of example of how having a larger goal than making money alone adds significance and meaning to the entrepreneurial journey. And success.www.readdle.comwww.pdfexpert.comwww.sparkmailapp.comwww.readdle.com/scannerproAbout our guest:Denys Zhadanov is a 33-year-old Ukrainian entrepreneur and board member at Readdle. Founded in 2007, Readdle markets best-in-class apps with comprehensive UI and powerful features designed to increase productivity and shape the future of work.A frequent speaker and advisor between Ukraine and Silicon Valley, Denys was included in the 2018 Forbes List of 30 under 30 Tech Entrepreneurs in Europe. He has also been quoted on the app economy and marketing in many of the world’s top media outlets, including the Wall Street Journal, The Verge, USA Today, TechCrunch, Bloomberg, Wired, TheNextWeb, Fast Company and Mashable.His business success and ongoing pursuits are driven by his three most important passions: technology, entrepreneurship, and happiness.About NBN:The NBN Entrepreneurship and Leadership podcast aims to educate, inform and entertain, sharing insights based on the personal stories of carefully selected guests—all in an informal atmosphere of unscripted conversations and open, personal accounts.Find links to past episodes here.About our Hosts:Kimon Fountoukidis:Kimon is the founder of both Argos Multilingual and PMR.He founded both companies in the mid-90s with zero capital, and both have gone on to become market leaders in their respective sectors.Kimon was born in New York and moved to Krakow, Poland in 1993. He is passionate about sharing his success with others and working entrepreneurs of all kinds to help them achieve their goals. Listen to his story here. On Twitter. On LinkedIn.Richard Lucas:Richard is a business and social entrepreneur who has founded or invested in more than 30 businesses, including Argos Multilingual, PMR and, in 2020, the New Books Network.Richard has been a TEDx event organiser for years, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels. He was born in Oxford and moved to Poland in 1991, where continues to invest in promising companies and helps other entrepreneurs realise their dreams.Listen to his story in an autobiographical TEDx talk. On Twitter. On LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

Genome sequencing is one of the most exciting scientific breakthroughs of the past thirty years. But what precisely does it involve and how is it developing?In Genomics: How Genome Sequencing Will Change Healthcare (Random House, 2022), Rachael Pells explains the science behind genomics. She analyses its practical applications in medical diagnosis and the treatment of conditions that range from cancer to severe allergic reactions to cystic fibrosis. She considers its potential to help with advances in agriculture and environmental science. She explores the ethics of genetic modification and the dangers involved when humans 'play God'. And she addresses the fundamental question: to what extent will future advances transform human longevity and the quality of life.Galina Limorenko is a doctoral candidate in Neuroscience with a focus on biochemistry and molecular biology of neurodegenerative diseases at EPFL in Switzerland. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Alenka Triplat about Profit from the Source: Transforming Your Business by Putting Suppliers at the Core (HBR Press, 2022).Want to know the challenges bedeviling NATO as it seeks to arm Ukraine? This week’s guest is as good a source as any given how much the combination of Covid-19 and the war in Ukraine have put the focus on procurement. An area normally the “corporate equivalent of being sent to Siberia” (to quote this book) has now moved front-and-center. Triplat and the other three colleagues at BCG who collaborated on Profit from the Source emphasize the need not just to save costs, but to optimize the innovation process together. Right now the average CEO spends no more than about 5% of his or her time on the procurement process. And yet often over 50% of a company’s expenditures involve suppliers. As such, clearly a realignment of priorities is long overdue.Alenka Triplat is a partner and managing director at the Boston Consulting Group, based in BCG’s Vienna office. She advises global leaders in the high-tech, defense, and industrial goods sectors.Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

When Andrew Smart co-founded Slator, he banked on a major paradigm shift—and an industry-first—from the very beginning.His hunch more than paid off. Slator is a business news, research, and advisory service for the language services and technology industry. Unlike most business segments, however, providers of translation, localization and globalization services had virtually no trade media to keep them informed at the time of Slator’s founding.Andrew Smart, and his Slator co-founder, Florian Faes, believed there was an opportunity, not only to provide the $multi-billion language services industry with a reliable source of industry news, but also to monitor and report language-industry trends to a much broader business audience.Today, Slator’s newsletter has thousands of subscribers as well as multiple platforms for promoting, researching, informing and advising language industry providers on ways to elevate their business.Slator’s story is a fascinating example of how two people formed a company to serve an unmet need and succeeded by offering a higher level of journalism than the industry had ever seen before.About our guest:Andrew Smart is co-founder and Commercial Director at Slator, which provides news and research on the people, companies and deals that impact the language services and technology industry.Andrew has years of experience as a senior executive with P&L responsibilities at both start-ups and multinational corporations across the media, internet, education and financial services industries. He lives in Bangkok and serves a broad range of clients globally. About NBN:The NBN Entrepreneurship and Leadership podcast aims to educate, inform and entertain, sharing insights based on the personal stories of carefully selected guests—all in an informal atmosphere of unscripted conversations and open, personal accounts.Find links to past episodes here.About our Hosts:Kimon Fountoukidis:Kimon is the founder of both Argos Multilingual and PMR.He founded both companies in the mid-90s with zero capital, and both have gone on to become market leaders in their respective sectors.Kimon was born in New York and moved to Krakow, Poland in 1993. He is passionate about sharing his success with others and working entrepreneurs of all kinds to help them achieve their goals. Listen to his story here. On Twitter. On LinkedIn.Richard Lucas:Richard is a business and social entrepreneur who has founded or invested in more than 30 businesses, including Argos Multilingual, PMR and, in 2020, the New Books Network.Richard has been a TEDx event organiser for years, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels. He was born in Oxford and moved to Poland in 1991, where continues to invest in promising companies and helps other entrepreneurs realise their dreams.Listen to his story in an autobiographical TEDx talk. On Twitter. On LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022).For this week’s guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman’s own backstory as a mixed-race child growing up in a nearly all-white suburb of Minneapolis. In art and sports, Hoffman found his way forward.Greg Hoffman is a global brand leader, advisor, speaker, and former Nike Chief Marketing Office. He’s now the founder and principal of the brand advisory group Modern Arena as well as a branding instructor at the University of Oregon’s Lundquist School of Business and a member of the Board of Trustees at the Minneapolis College of Art and Design (MCAD).Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Austen Mulinder had a highly successful corporate career, holding several leadership positions at some of the world’s most respected companies. But as soon as his youngest went to college, Austen decided the time was right to take the leap and pursue his lifelong dream of becoming an entrepreneurNot many people would have thought the same way in his position. At the time he was a Corporate Vice President at Microsoft, and he headed the company’s global sales operation. Not only would he be leaving a highly prestigious organisation, he would also be putting everything on the line in terms of his personal performance and financial risk.And that’s just what he did. In 2007, Austen used his past experience in retail technology, software development and sales management to serve as a founding board member, President and CEO of Ziosk, a tablet that allows diners at casual dining restaurants to order directly from their tables.Today, Ziosk is the leading restaurant customer tablet provider in the world and processes more than $8 billion in transactions. Join us to hear how Austen became a highly successful serial entrepreneur, and what he believes anyone can do to achieve success.About our guest:Austen Mulinder is a serial entrepreneur and former CEO of Ziosk, the world’s leading restaurant customer table-top tablet. He is also the chairman and co-founder of 501 Fun, the global leader in social entertainment systems, as well as the chairman of Forrit, a next-generation enterprise Content Management System.He currently serves as chairman and co-founder of two additional companies, Matilda Cloud Solutions, based in Dallas, and Iiwari, based in Finland. Austen also spends a great deal of time advising and coaching up-and-coming business leaders.501 Fun, headquartered in London - www.501fun.comForrit, headquartered in Edinburgh - www.forrit.comMatilda Cloud Solutions, headquartered in Dallas - www.matildacloud.comIiwari, headquartered in Finland - www.iiwari.comZiosk, headquartered in Dallas - www.ziosk.comAbout NBN:The NBN Entrepreneurship and Leadership podcast aims to educate, inform and entertain, sharing insights based on the personal stories of carefully selected guests—all in an informal atmosphere of unscripted conversations and open, personal accounts.Find links to past episodes here.About our Hosts:Kimon Fountoukidis:Kimon is the founder of both Argos Multilingual and PMR.He founded both companies in the mid-90s with zero capital, and both have gone on to become market leaders in their respective sectors.Kimon was born in New York and moved to Krakow, Poland in 1993. He is passionate about sharing his success with others and working entrepreneurs of all kinds to help them achieve their goals. Listen to his story here. On Twitter. On LinkedIn.Richard Lucas:Richard is a business and social entrepreneur who has founded or invested in more than 30 businesses, including Argos Multilingual, PMR and, in 2020, the New Books Network.Richard has been a TEDx event organiser for years, supports the pro-entrepreneurship ecosystem, and leads entrepreneurship workshops at all levels. He was born in Oxford and moved to Poland in 1991, where continues to invest in promising companies and helps other entrepreneurs realise their dreams.Listen to his story in an autobiographical TEDx talk. On Twitter. On LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I talked to Seth Stephens-Davidowitz about his new book Don't Trust Your Gut: Using Data to Get What You Really Want in LIfe (Dey Street Books, 2022)Looking for advice on how to get a date, how to have a successful marriage, or just how to have a happier life? Don’t trust your gut, don’t trust conventional wisdom, and put down that self-help book full of plausible arguments and compelling anecdotes that just happens to contradict the advice you got from the self-help book you. Instead, let Seth Stephens-Davidowitz guide you, using data!Seth Stephens-Davidowitz is a data scientist, author, keynote speaker, and recovering economist. His first book Everybody Lies, was a New York Times bestseller that showed how social scientists have used new data about our online behavior to gain new insights about who we really are and what we really think. His latest book, Don’t Trust Your Gut, is about how we can use data not just to understand other people but also how to get what we want in life, whether it’s health, wealth, attractiveness, or inner peace.Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics focused on the digital economy. Learn more about your ad choices. Visit megaphone.fm/adchoices