UX for AI

Send us a textIn this episode, the spotlight is on industry expert Curt Schreiber, a seasoned professional in brand strategy and corporate marketing communications.Join your host, Behrad Mirafshar, as he engages Curt in an insightful conversation about the art of branding and marketing. Discover the secrets of transitioning from a graphic designer to a creative director, the significance of cultivating strong client relationships, and the need to adapt in the dynamic world of design and branding.Together, they explore the influence of the internet and social media on branding, emphasizing the values and transparency required for meaningful customer connections. Curt discusses the complexities of multi-stakeholder design and the critical role of a clear brand purpose. Drawing distinctions between brand marketing and product marketing, he reveals how exceptional brands bridge the gap in consumers' understanding and nurture strong emotional connections that drive loyalty.Don't miss this captivating episode, where you'll gain actionable insights into the branding industry's latest trends and strategies. Tune in to Bonanza Growth for a masterclass in brand development, one episode at a time.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Curt Schreiber on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome back to Bonanza Growth, the podcast that explores the fascinating journeys of industry experts and entrepreneurs. Hosted by Behrad Mirafshar, founder and CEO of Bonanza Design GmbH, this show delves deep into the world of business and marketing.In this episode, we have a special guest, Nigel Thomas, the CEO of ALPHA Inbound, who shares his incredible entrepreneurial journey. Nigel's story is nothing short of inspiring, from overcoming challenges in his early life to building a thriving marketing agency. Discover how he transformed his life and business, and how he took Alpha Inbound from $5,000 a month to an astonishing $100,000 a month in just two years.Nigel's insights are invaluable. Learn about the power of founder-led marketing and personal branding, and how consistency on platforms like LinkedIn can supercharge your business development. Understand the importance of honesty, trust, and long-term relationships in the agency world. Nigel reveals the difference between zero-sum thinking and positive-sum thinking, emphasizing the significance of building partnerships and aligning sales and fulfillment teams.But that's not all! Nigel also shares his wisdom on marketing efficiency ratios, the role of AI in the future of marketing, and the need to capture first-party data. Plus, he discusses the magic of product development, subscription models, and the incredible impact of creating a thriving community around your brand.Don't miss this captivating conversation, filled with practical advice, real-world experiences, and a glimpse into the exciting future of entrepreneurship and marketing. Tune in now and get ready for a rollercoaster ride of business insights and inspiration. Bonanza Growth - where success stories come to life!Learn more about Bonanza Studios here.Follow Bonanza Studios on LinkedIn here.Follow Nigel Thomas on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome to Bonanza Growth, the podcast where Behrad Mirafshar, founder and CEO of Bonanza Studios, delves deep into captivating conversations with industry experts. This isn't your typical scripted podcast; it's all about diving headfirst into fascinating topics without excessive preparation, just like the innovative approach of our guest experts.In this episode, we're joined by Ilya Dmitruk, the founder of Eleken, for a thrilling discussion about the world of UX design in the SaaS industry. Ilya provides invaluable insights into the unique services his company offers, highlighting the benefits of a specialized, subscription-based model that brings stability and predictability to SaaS clients.Discover the remarkable journey of Eleken, which transformed from a general design studio to a focused and thriving business catering specifically to SaaS companies. Ilya's story demonstrates the power of niche specialization and how it can lead to remarkable growth and success.Listen in as Ilya shares his hiring strategies, emphasizing the importance of not only design skills but also soft skills, like English proficiency, in building a successful team. Learn how Eleken invests in its team members through training, career ladders, and development plans to ensure their satisfaction and retention.Ilya's insights into designing MVPs for SaaS products, the challenges founders face when seeking design partners, and the dynamic state of the industry in 2023 are sure to inspire and inform entrepreneurs and business leaders.Don't miss out on this eye-opening episode that explores the ups and downs of the industry, the state of the European market, and the importance of maintaining a healthy cash flow to secure your business's future.Tune in to Bonanza Growth and let Behrad take you on an exciting journey through the world of design and business, one captivating conversation at a time.Learn more about Bonanza Studios here.Follow Bonanza on LinkedIn here.Follow Ilya Dmitruk on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textWelcome back to Bonanza Growth podcast, where listeners get to explore the world of startups and growth through the eyes of a diverse range of expert guests. Hosted by Behrad Mirafshar, the founder and CEO of Bonanza Studios, each episode offers an in-depth conversation with a distinguished guest who brings a wealth of knowledge and experience to the table.In this episode, Behrad is joined by a special guest, Anthony Pierri. Anthony serves as a partner at Fletch PMM, a company dedicated to assisting early-stage founders in positioning their products and effectively translating that positioning into compelling website messaging. Anthony's professional journey is nothing short of remarkable, including achievements such as contributing to an email newsletter with an astounding 200,000 subscribers, creating a thriving community for individuals recovering from religious trauma, and launching a podcast with a consistent audience of over 11,000 downloads per episode. But that's just the beginning.The conversation starts with a bit of small talk about the summer weather in Chicago and its unusual impact due to wildfires in Canada. From there, Behrad and Anthony delve into Anthony's background, uncovering his Chicago roots and his transition from the bustling city center to the suburbs.The heart of the discussion revolves around the niche market that Fletch PMM caters to – early-stage startup founders on LinkedIn. Behrad and Anthony underscore the significance of this niche and how Fletch PMM's specialized services cater to the unique needs of this specific audience.One of the most intriguing aspects of Fletch PMM's approach is its focus on providing packaged services for startups, particularly in website messaging and positioning. Anthony explains why this specialization reduces competition in this niche and allows them to offer tailored solutions that resonate with their clients.As the conversation continues, the duo explores how Fletch PMM utilizes its website messaging services as a "foot in the door" strategy to upsell additional services. Anthony provides valuable insights into the process of addressing immediate service-level needs of clients, such as improving website copy, before diving into broader strategic discussions.Anthony clarifies that Fletch PMM primarily sells strategy, with website copy being just one aspect of their comprehensive approach. The discussion emphasizes the importance of helping clients articulate their value proposition, positioning, and messaging effectively within the market.The concept of "minimum viable positioning" emerges as a powerful strategy, where startups need to convey at least one specific aspect about their product and one specific aspect about their target market in their messaging to be memorable and effective.One common challenge that startups face is the lack of a marketing background among their founders. Anthony emphasizes how many early-stage founders need assistance in crafting messaging that truly resonates with their audience.Join us for an engaging and informative discussion that's bound to take your startup to new heights. Bonanza Growth podcast is your go-to resource for startup success, and this episode is no exception!...Check out more about Bonanza Studios here.Follow Bonanza Studios on LinkedIn Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textGet ready for a journey into the world of SaaS growth on Bonanza Growth! Join your host, Behrad Mirafshar, the founder and CEO of Bonanza Studios, as he takes you on a thrilling ride through the realms of entrepreneurship, time management, and the challenges of balancing business and fatherhood.In this episode, Behrad sits down with the remarkable Julian Rothkamp, Brand CMO at saas.group, for an unforgettable conversation. Together, they dive deep into the experiences of a successful SaaS business founder, exploring the twists and turns of their unique journey.Discover the crucial role content marketing plays in the growth of bootstrapped businesses, and learn about the striking differences between bootstrapped and venture-funded companies' marketing strategies. Julian sheds light on the complexities of scaling a business after reaching $1 million in ARR, delves into the potential culture clash when introducing venture capital, and underscores the importance of trust in managing a global team.The conversation explores the age-old question of whether to bootstrap or raise funds, considering various factors like market conditions and ownership preferences. Gain insights into the significance of aligning personal values and aspirations with business decisions.In the realm of marketing, Julian emphasizes the power of branding, community building, and the creation of brand ambassadors to fuel organic growth. Get inspired by their creative marketing strategies, including unique illustrations and fun side projects, designed to engage audiences and set brands apart.Join us on Bonanza Growth as we unravel the secrets to successful SaaS business growth, uncover the challenges of scaling, and understand the art of aligning values with entrepreneurship. Don't miss this dynamic conversation that will leave you energized and ready to conquer your own entrepreneurial journey! ...Check out more about Bonanza Studios here.Follow Bonanza Studios on LinkedIn here.Follow Julian Rothkamp on  LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Mario Rueda explores entrepreneurship aligned with personal values, emphasizing the freedom and control it offers. He discusses geo-economic arbitrage and the possibilities for a balanced lifestyle. The podcast delves into the evolution of the entrepreneurial landscape and the emergence of remote work. Mario shares his unexpected venture into podcasting fueled by self-discovery and core values.

Send us a textTo listen to the full episode, click on the link below 👇Spotify: https://open.spotify.com/episode/4QgURLbgsZloI5tnxfOdMI?si=cdeb01ba85924fe3Apple Podcast: https://podcasts.apple.com/fr/podcast/episode-43-can-you-afford-to-ignore-user-research-andrija/id1702489847?i=1000627591286&l=en-GB...In this episode, join your hosts, Jarek and Ayesha from Bonanza Studios, as they welcome back the incredible Andrija Prelec, a seasoned UX designer and creative partner to forward-thinking businesses. Discover how Andrija's journey through 50+ digital projects and top 3% ranking among freelance UX/UI designers worldwide has shaped his unique perspective.But that's just the beginning! The main course of this episode is a captivating exploration of user research and competitor analysis in UX Design. Andrija delves into the complex world of research, distinguishing between problem discovery and solution development phases. Learn how conducting user interviews, stakeholder discussions, and competitive analysis can supercharge your design process.Get ready for valuable insights on creating user personas, conducting field studies, and aligning your team and stakeholders for success. Plus, uncover the crucial role empathy plays in designing exceptional user experiences.Whether you're a seasoned UX professional or just beginning your journey, this podcast is your one-stop shop for all things UX. Join us at the UX Gym, where we flex our design muscles and break down the barriers to creating exceptional user experiences.Tune in now and get ready to elevate your UX game! 🚀Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this episode, we're thrilled to have the incredible Damian Martone, Product Designer & Entrepreneur, and the mastermind behind Berlin's design community events, including the highly anticipated HATCH CONFERENCE.In this captivating episode, Damian Martone shares his journey, passion, and vision. But wait, there's a twist! Here's a glimpse of what to expect:Transition to Freelancing: Discover how Damian embarked on his career journey, from graphic design to the exciting world of freelancing. Find out why he made the leap and how it transformed his life.Freelancing Challenges: Dive deep into the realities of freelancing, as Damian sheds light on the importance of discipline, client relationships, and the art of project selection.Portfolio Tips: Damian reveals the secrets to crafting an attention-grabbing portfolio that leaves a lasting impression on potential clients. It's not just about aesthetics; it's about telling a compelling story.Achievements Over Shiny Design: Learn why showcasing your accomplishments and the impact of your work trumps flashy design trends any day.Editorial Approach: Discover Damian's unique take on creating a portfolio that's more than a collection of images; it's a narrative that speaks volumes.Personal Branding: While we only scratched the surface, Damian hints at the importance of personal branding for designers. Find out how it can set you apart in the competitive world of design.Authentic Personal Branding: Dive into Damian's philosophy on personal branding, rooted in authenticity and passion. Your personal brand is your unique story.Connecting and Platform Building: Explore Damian's role as a connector and platform builder. His brand is about enabling others to shine.AI in UX Design: The conversation takes a futuristic turn as Damian and Behrad discuss the impact of AI in UX design. AI is changing the game, but human creativity remains irreplaceable.Job Market Insights: Get a sneak peek into how AI might affect the job market, and why skilled designers will always have a vital role to play.The Future of Design: Damian and Behrad predict an exciting future where AI empowers designers to push the boundaries of creativity like never before.The Future of Conferences: As AI continues to evolve, the role of conferences in fostering human interaction and creativity remains essential.Join us every week on "Bonanza Growth" as we explore the ever-evolving world of design, entrepreneurship, and innovation. Get inspired, gain valuable insights, and ignite your creative spark. Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Damian Martone on LinkedIn here.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textTo listen to the full episode, click on the link below 👇Spotify: https://open.spotify.com/episode/3JNxU1LDcvBBT3Vk0ntmfA?si=34e159f1fb03467fApple Podcast: https://podcasts.apple.com/fr/podcast/episode-42-are-junior-designers-missing-out-on-user/id1702489847?i=1000626824983&l=en-GB....Step into the UX Gym and get ready for an immersive journey into the realm of User Testing with our incredible guest, Petra Smolčić! In this exciting episode, we'll dissect the importance of User Testing, shedding light on why it's an absolute game-changer in the world of design. Whether you're a seasoned pro or just starting, these insights are invaluable for shaping user-centric products.Are you a Junior Designer eager to make your mark? Petra and our hosts provide essential guidance on how to integrate user testing seamlessly into your initial projects. It's your recipe for success in your early design endeavors.But wait, there's more! We delve into the fascinating topic of how aware companies are about the User Testing universe. Join us as we gauge the consciousness of businesses in the ever-evolving UX landscape.In the realm of User Testing, two heavyweights square off: Quantitative vs. Qualitative. Discover the nuances between these approaches and gain the wisdom to choose the right one for your specific design challenges.And last but not least, we lift the curtain on the cutting-edge AI tools revolutionizing User Testing. Petra uncovers the wonders of artificial intelligence and how it's transforming the way we conduct UX research.Whether you're a UX veteran or a rookie designer, this episode of UX Gym offers a smooth and engaging exploration of User Testing. Tune in, soak up the knowledge, and embark on your journey to crafting exceptional user experiences! 🚀Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:https://www.bonanza-studios.com/

Christian Rebernik, CEO, Founder, and Chancellor of Tomorrow University of Applied Sciences, discusses entrepreneurship, sustainability, and the future of education. Learn about purpose-driven education, admission processes, the broader implications of sustainability, and the challenges faced in a sustainable innovation master's program. Explore the flaws in the education system and the need for competence-based learning and personal finance inclusion.