Send us a textIn this episode of LeanCast, our host Behrad Mirafshar received Jeroen Otte and Boris Jockin from the lead Service Design Agency Koos to dive into the world of Service Design and take a closer look at what goes on behind the scenes. We discuss the combination of service design with UX/UI design and how this can improve the design process by utilizing quantitative data. Our guests explain the significance of using quantitative data in design and provide insights on how to effectively integrate it into the design process. We also delve into the nuances of the work of an outside design consultant and the importance of understanding an organization's workings in order to enhance the design.Additionally, we touch on the crucial role that strategy plays in design work and highlight the difference between Service Design and UX Design. Lastly, we address the challenge of managing client expectations, a common issue faced by design consultants. This episode is a must-listen for anyone interested in Service Design and the various elements that make it successful.    Follow Jeroen Otte  on LinkedIn. Follow Boris Jockin on LinkedIn.

Send us a textIn this episode of the LeanCast, host Behrad Mirafshar sits down with product expert Teresa Torres to discuss the ins and outs of product discovery. Teresa shares her wealth of experience and provides actionable insights on how to effectively identify and validate product ideas. From understanding customer needs to conducting market research, Teresa walks listeners through each step of the product discovery process. This episode is a must-listen for anyone looking to bring their product idea to life. Join us as we delve into the exciting world of product discovery with Teresa Torres!Follow Teresa Torres on LinkedIn here.

Send us a textIn this episode of LeanCast, we welcome Thierry Brunfaut, Creative Director & Founding Partner at Base Design, to share his insights on the importance of personal transformation in driving business success. He discusses his strategies for fostering a sense of identity and belonging within a team, and the impact of creating a harmonious workplace culture. We delve into the topic of designing for cultural diversity and the benefits of transforming how we interact with each other in the workplace through the implementation of rituals. Thierry shares his experience valuing the voices of all team members, including partners and interns, and how it helped his company, Base Design, overcome challenges and grow. This episode is a must-listen for any business leader interested in people management and behavior.Follow Thierry Brunfaut on LinkedIn here.

Send us a textUX strategy has become increasingly important in the evolution of UX design over the years as companies have come to realize the value of designing products and services with the user in mind. In the past, the focus was often on aesthetics and features, rather than on the user's needs and goals. However, as technology has advanced and user expectations have increased, it has become clear that a user-centered approach is essential for creating successful products and services.In today's digital era, where competition is fierce, having a good UX strategy can be the differentiating factor that keeps customers coming back.In this episode we received UX Strategy guru and best-selling author Jaime Levy, for a talk about the how UX grew over time and the importance of UX Strategy.Follow Jaime Levy on LinkedIn here.Register to UX Strategy Workshop in Berlin Jaime Levy here.

Send us a textCustomer journey map is a visual representation of a customer's experiences with a company. A user flow is a diagram of the steps a user takes on a website or app. Together, they provide a comprehensive view of the customer experience and can be used to inform business strategy, product design and marketing efforts.On this episode, Behrad Mirafshar discusses the importance of creating effective customer journey maps and user flows for businesses, covering the steps involved in creating these maps, including identifying customer goals and pain points, mapping out the different stages of the customer journey, and using data and feedback to optimize the user experience. Additionally discussing how user flows can be used to improve website and app design, and how they can be used to drive business growth. Whether you're a business owner, marketer, or designer, this episode will provide valuable insights on how to create a seamless customer experience.Follow Behrad on LinkedIn here.Join our Discord Community here. 

Send us a textIn this episode of the LeanCast, we received Perch Voskerchyan, Co-Founder and CEO of Stealth Mode Startup to dive into the vital role of a UX designer and the impact of proper UX research and a continuous discovery process on a business, discussing how these practices can inform product development, increase user engagement and satisfaction, and ultimately drive revenue growth. Our guest, shares his personal experiences and insights on how a focus on user-centered design can make a significant difference in the success of a product or service. Whether you're a business leader, designer, or developer, this episode will provide valuable insights and practical takeaways to help you create exceptional user experiences. Tune in to learn how proper UX research and a continuous discovery process can change the course of your business.Follow Perch Voskerchyan on LinkedIn here.

Send us a textIn this episode of LeanCast, Nicholas Goubert, the Chief Product Officer at Utopia Music, joins the conversation to discuss the essential role of product management in driving strategic thinking and building strong product creation teams. Goubert shares his insights on how product teams can deliver innovative platform products that shape the future of industries and drive growth for their companies. He also talks about the challenges and best practices for product managers in today's fast-paced, constantly evolving business landscape. Listeners will gain valuable insights into the product development process and learn how to lead their teams to success.Follow Nicholas Goubert on LinkedIn here.

Send us a textIn this episode, we welcomed NFT specialist Arthur Yurchak to discuss the latest updates and advancements in the world of NFTs and Web3.As the world of digital art and collectibles continues to grow and evolve, we were excited to dive into the cutting-edge projects and initiatives that are set to shape the future of this space.Arthur, who has been at the forefront of the NFT movement, shares his expertise and insights on the most promising projects and platforms that are set to make a big impact in 2023. He also discusses the various use cases of NFTs in different industries, such as gaming, music, and real estate, and how they are transforming the way we think about digital ownership and value.In addition to that, Arthur also shares his thoughts on how the adoption of NFTs is likely to evolve in the coming years and what we can expect to see in terms of new technologies and platforms.Whether you're a seasoned NFT enthusiast or new to the space, this episode is not to be missed!Follow Arthur on LinkedIn here.

Send us a textThroughout the pandemic, many companies were forced to make an abrupt shift to a fully remote work environment. This, combined with the growth of the gig economy, means that today, many managers rarely if ever meet with their team members in person.In this new episode, we welcomed Tobias Hagenau for a deeper conversation on how to build teamwork in a remote environment and give it the proper tools to encourage growth and business success.Follow Tobias Hagenau on LinkedIn here.

Send us a textIn this episode, the Lean Product Innovator & UX Strategist with +12 years of experience, and leader of one of the best UX Design studios in Germany, Bonanza Design, Behrad Mirafshar, breaks it down for you:👉 What is Lean UX Process?👉 The role of designers in a typical agile process👉 How can UX designers be effectively incorporated at all stages of Agile development?Follow Behrad on LinkedIn here.Join our Discord Community here.