Ecommerce Conversations
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Latest episodes
Aug 10, 2014 • 21min
ChannelAdvisor CEO on the New Facebook Buy Button
Selling products on third-party websites is not new. What is new is the so-called Facebook Buy button, which allows ecommerce merchants to sell their products potentially on that platform. There is no better expert on third-party selling than Scot Wingo, the long-time CEO of ChannelAdvisor. He speaks with Practical Ecommerce on the Facebook Buy button, among other multi-channel selling topics.
Aug 8, 2014 • 20min
Berkery Noyes Exec on Ecommerce Mergers, Acquisitions
Every day, it seems, we read of an Internet-based company acquiring another one, or raising capital, or expanding into a new segment. Evan Klein, managing director of Berkery Noyes, a leading mergers and acquisitions advisory firm, recently spoke with Practical Ecommerce's Kerry Murdock on the booming M&A market for ecommerce and Internet companies.
Jul 24, 2014 • 21min
LemonStand CEO on Starting an Ecommerce Business
Starting a new ecommerce business can be frustrating, complicated, and risky. LemonStand is a popular ecommerce platform that often caters to startups and new entrepreneurs. LemonStand's CEO, Danny Halarewich, spoke with Practical Ecommerce's Kerry Murdock on how to launch a new ecommerce business.
May 22, 2014 • 12min
Optimizely CEO On AB Split Testing
The process of testing different variations on a website can greatly enhance its conversions and performance. A leading A/B split testing platform is Optimizely. Its co-founder and CEO, Dan Siroker, spoke with Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 16min
SLI Systems CEO On Google's Commerce Search
Ecommerce site search — including Google’s announcement that it is dropping its Commerce Search platform — is our topic today. Dr. Shaun Ryan, CEO of SLI Systems, a leading site search provider, is our guest. He speaks with Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 21min
SumALL CEO On Using Big Data
An ecommerce merchant deals with lots of data. There’s revenue, profit, customers, traffic, order values, Likes, followers . . . lots of data. One company that helps merchants sort through this data and make decisions is SumAll. Its CEO and co-founder, Dane Atkinson, speaks with Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 23min
Monetate CEO on Ecommerce Personalization
Retailers increasingly use data to personalize an online shopping experience. Geo location, shopping and browsing history, weather — all can impact how products are presented to online shoppers. Among the leaders in personalization technology is Monetate. Its co-founder and CEO, David Brussin, speaks with Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 21min
TurnTo Founder On Using Past Customers For New Sales
Ecommerce merchants strive to answer questions from shoppers. Relevant, helpful answers presumably increase conversion rates. One company offers a solution that relies on past customers to answer questions from prospective ones. The company is TurnTo. Its founder and CEO, George Eberstadt, speaks with Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 27min
QR Code Mobile App Helps With Repeat Business
Ecommerce merchants strive for repeat business from existing customers. Our guest today owns a company that has produced a mobile app to encourage repeat orders. He is Dr. Alex Heiphetz. The mobile app is QRwave. He speaks with Practical Ecommerce’s Kerry Murdock.
May 22, 2014 • 18min
Reputation Changer CEO On Overcoming Bad Publicity
Say you are an ecommerce merchant with an angry customer. The customer is so angry, he posts bad, negative reviews on the Internet about your company that are not true. What can you do? How can you combat? Managing online reputation is the business of our guest. He is Cliff Stein. His company is Reputation Changer. He speaks with Practical Ecommerce’s Kerry Murdock.
