Ecommerce Conversations
Practical Ecommerce
Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
Episodes
Mentioned books
Oct 16, 2018 • 36min
Building an Ecommerce Business, Part 4: Copywriting Is Key
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy, whether it be emails, social media, or product descriptions will give your online store a personality to stand above competitors.In this fourth installment in my series of conversations about building an ecommerce business, I'm visiting with Neville Medhora, founder of Kopywriting Kourse.
Oct 8, 2018 • 35min
Building an Ecommerce Business, Part 3: Getting Started
The early days of an ecommerce business are among the most important. Growing a business from infancy is complicated and unforgiving. There are many factors to consider, including platforms, inventory, social media, and more.This is the third installment in my series of conversations about building an ecommerce business. The previous installments were "Part 1: Choosing Partners" and "Part 2: Selecting Platforms."This time I visited with Andrea Nucete-Elliott, co-founder of TIY Life, a new ecommerce business offering premium hair ties for active women.
Sep 26, 2018 • 34min
Building an Ecommerce Business, Part 2: Selecting Platforms
Selecting an ecommerce platform is among the most critical decisions of a new entrepreneur. There are hundreds of choices. This is the second installment in my series on launching, growing, and selling an ecommerce business. For this installment on selecting an ecommerce platform, I spoke with Carson McComas. He is the founder and CEO of Fuel Made, a Spokane, Wash.-based ecommerce agency.
Sep 17, 2018 • 31min
Building an Ecommerce Business, Part 1: Picking Partners
This is the first episode of an extended series on launching, growing, and selling an ecommerce business. The topic of this initial episode is choosing business partners. My two partners at Beardbrand are supportive and knowledgeable. Our relationship has been critical to the company's growth. I asked one of them, Lindsey Reinders, to offer suggestions and tips for selecting partners.
Aug 13, 2018 • 23min
Moz Founder on Startups, Business Decisions
Rand Fishkin founded Moz in 2001 as a blog, calling it at the time SEOmoz. It became an industry beacon, helping thousands of companies dissect and improve their search engine optimization efforts. He left Moz earlier this year. His new book, "Lost and Founder: A Painfully Honest Field Guide to the Startup World," is a transparent view of running that company and the lessons learned along the way.
Jul 24, 2018 • 30min
DHL Exec on Cross-border Opportunities, Challenges
Selling across international borders can provide helpful revenue to many merchants. But the complexity of laws, transit times, and delivery cost can be daunting. Eugene Laney is an authority on international shipping. He's the head of international government affairs with DHL, the worldwide logistics firm.
Jul 18, 2018 • 23min
Brand Analyst on Amazon's Private Label Strategy
Amazon has made significant investments in its own private label brands, in areas such as diapers, dog food, and paper towels. The company's private label strategy could be indicative of a burgeoning trend in retail, one that mid-market ecommerce companies could try.To help us understand, we recently spoke with Ojastro Todd, marketing analyst at One Click Retail, an ecommerce data measurement, sales analytics, and search optimization firm for brand manufacturers in North America and Europe.
Jun 28, 2018 • 35min
Sales Tax Authority on South Dakota v. Wayfair Decision
The recent South Dakota v. Wayfair decision by the U.S. Supreme Court changed online sales tax. To discuss the details of the decision, and its impact on ecommerce merchants, there's no better observer than Shane Ratigan. He is senior manager, state and local tax for Clark Nuber, and a longtime nationwide authority on online sales tax matters.
May 24, 2018 • 28min
Beardbrand Founder on Success without Amazon
In an ecommerce world that is seemingly dominated by Amazon, Eric Bandholz has just moved his company's products away from that marketplace. The company, Beardbrand, is now focused on selling through its own website and through other retail channels. Revenue has greatly increased.
May 17, 2018 • 30min
SMS a Game-changer for Ecommerce Businesses?
SMS a Game-changer for Ecommerce Businesses? by Practical Ecommerce
