
Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Latest episodes

Jun 18, 2020 • 28min
18. John Gomez, Gomez Trial Attorneys — Building a Titanic Firm and Persevering Through a Pandemic
John Gomez is the CEO and lead trial attorney at Gomez Trial Attorneys. After discovering his affinity for trials, but not enjoying work as a prosecutor, John set out, along with a colleague, to establish Gomez Trial Attorneys, which soon positioned itself as San Diego’s largest plaintiffs' trial firm. In this episode of The Rankings Podcast, John tells us about the early days of the firm and the events that changed its fortune, and he explains how Gomez Trial Attorneys has handled business throughout the pandemic.

Jun 16, 2020 • 27min
17. Jacob Baadsgaard, Disruptive Advertising — The Importance of Developing Your Team and Life Lessons That Will Transform Your Firm
Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. After spending years working for some of the biggest brands in the world and helping them to intelligently analyze their analytics data, Jacob realized that his skills would be valuable to more than just the Fortune 500 companies. With his company, Jacob now helps his clients to grow their own client base and develop their employees in order to foster sustainable client growth. Join us as we discuss how Jacob turned his business into one of the leading ad agencies in the US, why Jacob moved beyond founder-based selling and what he had to do to achieve that, and how Jacob nurtures his own staff to maximize their potential.

Jun 11, 2020 • 22min
16. Seth Bader, Bader Scott Injury Attorneys — Breaking Free of Plateaus and Scaling Up While Maintaining the Client Experience
Seth Bader is the founder of Bader Scott Injury Lawyers, one of the leading workers’ compensation law firms in Georgia and the US. Seth’s expertise comes from his early days as a lawyer where he worked for the organizations he now fights against. With his insights, Seth now litigates on behalf of those who have been injured in the workplace and focuses on providing his clients “outstanding results, personalized attention, and uncompromising integrity.” On today’s show, Seth tells us what inspired him to leave behind insurance defense and he explains how he turned his small solo practice into a firm with over 140 staff in a little over a decade. We discuss what Seth did in the early days of his firm to secure clients, what Seth does to ensure continual growth for his firm, and who Seth looks to for inspiration and mentorship.

7 snips
Jun 9, 2020 • 30min
15. Nathan Gotch, Gotch SEO — How To Become an SEO Content God
Nathan Gotch is an SEO content advisor and the founder of Gotch SEO. Through his SEO academy, Nathan has taught over 3,000 clients how to improve their search engine optimization practices, and he’s given away free advice to countless more people through his YouTube channel and blog. In this episode, Nathan tells us all about how he got into the world of SEO and how he developed his skillset to the point where he was able to teach others his knowledge. Join us as we discuss why you need to take a good look at your link-building efforts, how Nathan continues to grow and improve his SEO academy, and why less can be more when it comes to content.

Jun 4, 2020 • 32min
14. Ed Herman, Brown & Crouppen — Building A Loveable Brand and Lessons From the Viral Marketing Master
Ed Herman is managing partner at Brown & Crouppen, a personal injury law firm based in St. Louis, Missouri. But as well as a lawyer, Ed is a viral marketing genius. With his hit YouTube series “Ed Versus” and “3 Lawyers Eating Sandwiches”, Ed has achieved millions of views across Facebook and YouTube, putting his firm at the forefront of potential clients’ minds and catapulting their brand into the annals of pop culture. On today’s show, Ed tells us about his foray into viral video marketing and some of the lessons he’s learned along the way. He also shares with us his thoughts on how we should approach branding, why you shouldn’t be afraid to get creative with your marketing material and how you can measure the success of your campaigns.

Jun 2, 2020 • 28min
13. Terry Dohrmann, Litify — Streamlining Practice Management and Revolutionizing Efficiency
Terry Dohrmann is the founding executive and chief revenue officer at Litify. Litify is a business transformation platform with a focus on law practice management that combines case management, marketing, analytics, and more into a single streamlined solution, which has been helping law firms and other businesses to simplify their operations since 2016. On today’s show, Terry shares with us how Litify evolved from a simple client request into the powerhouse of a management tool that is it today. He’ll also explain how the system is helping law firm owners across the country, what makes the platform so secure, and how their new tool, Docrio, is changing the way lawyers generate and manage documentation.

May 28, 2020 • 31min
12. Eric Chaffin, Chaffin Luhana - How to Build a Memorable Law Firm Brand
Eric Chaffin is managing partner at Chaffin Luhana, a plaintiffs only law firm. Eric is a trial lawyer with over 25 years’ experience and he is trustee of the Chaffin Luhana Foundation, a not-for-profit established by him and his law partner, Roopal Luhana. Eric and his partner’s altruistic ambitions also extend to their practice where it is their goal to “do good by doing right. On today’s show, Eric tells us how and why he uses his charitable work to promote his own brand and those of local businesses, and he shares with us his high value activities that ensure his firm’s continual growth.

May 26, 2020 • 31min
11. Rand Fishkin, SparkToro, Lost and Founder — Building Multimillion Dollar Businesses With The SEO Expert
Rand Fishkin is the founder and CEO of SparkToro and the author of the brutally honest book, Lost and Founder, in which he details his journey in turning his startup idea into a $45 million dollar company. Join us as Rand tells us about the business and life lessons he’s learned while setting up two hugely successful companies, and why, for him, owning a multi-billion-dollar corporation isn’t a measure of success. And we’ll discuss the near-limitless marketing capabilities of SparkToro and why he’s always so candid about his successes and failures.

May 21, 2020 • 30min
10. Stewart Guss, Stewart J. Guss Injury Accident Lawyers — Building Great Firms Through Strong Teams and Streamlined Processes
Stewart Guss is a top 100 trial lawyer and has taken his firm, Stewart J. Guss Injury Accident Lawyers, from strength to strength over its hugely successful 22 years. In this episode, Stewart shares with us some of his secrets on motivation and streamlining intake that took him from a solo practitioner working out of a 12’ by 12’ office, to a practice owner with eight locations and over 120 staff.

May 14, 2020 • 26min
9. Ken Hardison, PILMMA - Systematic Marketing of the Three Law Firm Marketing Phases
In this episode of the Rankings Podcast, Chris Dreyer talks to Ken Hardison of PILMMA about the systematic approach to building a multimillion-dollar law firm. Listen in as Ken shares his wealth of experience from running a multi-million dollar law practice himself and find out the top tips on how to effectively market your firm and grow your business.