
Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Latest episodes

Jul 23, 2020 • 31min
28. Neama Rahmani, West Coast Trial Lawyers - Digital Marketing, Medical Expertise, and Profit Sharing for Attracting and Retaining Elite Talent
In this episode of The Rankings Podcast, join host Chris Dreyer as he interviews Neama Rahmani of West Coast Trial Lawyers about his top strategies for standing out and finding success in the personal injury niche. Neama shares his experience using digital marketing to grow his firm, how he improves his medical know-how in order to better represent his clients, and the power of the profit-sharing model when attracting and retaining elite talent. Stay tuned.

Jul 21, 2020 • 32min
27. Joy Hawkins, Sterling Sky - Local SEO for Law Firms
In this episode of The Rankings Podcast, host Chris Dreyer and Joy Hawkins, owner and president of Sterling Sky, discuss the unmatched benefits of local SEO. Listen in as Joy shares her best practices for achieving top rankings within your firm’s location, combatting local spam and fake reviews, and maintaining your ranking when expanding to new offices.

Jul 16, 2020 • 43min
26. Gabriel Levin, The Levin Firm - How to Dominate Your Market with Law Firm SEO
In this episode of The Rankings Podcast, host Chris Dreyer and Gabriel Levin of The Levin Firm take a deep dive into how to dominate your market using SEO. Gabriel discusses how optimizing his website helped him change the fortunes of his firm, his best practices for building high-quality links, and the type of content that achieves top rankings on Google. Stay tuned.

Jul 14, 2020 • 34min
25. Matthew Dolman, Dolman Law Group - Legal SEO Strategies to Take Your Firm to the Next Level!
Matthew Dolman is the president and managing partner of Dolman Law Group, a plaintiff-only personal injury and civil trial law firm. Matthew is a veteran in the courtroom, having taken on hundreds of personal injury, wrongful death, and general negligence cases. He has received millions of dollars in settlements and verdicts for his clients, earning him his lifetime memberships in both the Million Dollar and Multi-Million Dollar Advocates Forums, as well as countless other legal awards. In this episode… Are you a new or growing firm looking to compete with the big guys? While you may not have the budget for premium TV, radio, and billboard ad slots, there is a better and more effective option: SEO. By optimizing your website for search engines, you can achieve top rankings for search terms that attract and convert potential clients. Just ask Matthew Dolman, managing partner of Dolman Law Group. He’s been leveraging SEO to dominate the accident injury niche in Florida, utilizing unique content and expert optimization tactics to earn top rankings. According to Matthew, SEO is the most significant part of his firm’s successful marketing approach. In this episode of The Rankings Podcast, host Chris Dreyer and Matthew Dolman of Dolman Law Group discuss how to use SEO to take your law firm to the next level. Listen in as Matthew talks about his best practices for creating optimized content, what Google measures to rank your site, and which blogs to follow to become an SEO expert today.

Jul 9, 2020 • 28min
24. Joe Zarzaur, Zarzaur Law - Multi-Channel Marketing, Candid Conversations, and Healthy Employees
Joe Zarzaur is the founder of Zarzaur Law, a personal injury firm based in Pensacola, Florida. Joe is a Board Certified Civil Trial lawyer, a distinction that only 1% of Florida attorneys can claim. Throughout his career in the courtroom, Joe has won record jury verdicts for injury cases in both Escambia and Santa Rosa counties. In addition to his Board Certification, Joe has also been awarded an AV rating and a 10 out of 10 on AVVO.com.

Jul 7, 2020 • 23min
23. Kristin Tynski, Fractl - Content Marketing That Fuses Data Journalism with PR
Kristin Tynski is the co-founder and Senior Vice President of Creative of Fractl, a content marketing agency that fuses data journalism with PR. At Fractl, Kristin leads a team of creative professionals that includes not only designers and programmers, but also SEO specialists, journalists, and writers. Kristin has a BA in Communications from Boston College, and for the past 13 years she has been at the forefront of viral content creation and promotion online. Today, she helps brands create and promote content that provides value for their audiences and yields consistent and high levels of success.

Jul 2, 2020 • 40min
22. David Brauns, Brauns Law — Creativity Over Competition, Tracking KPIs and Achieving Goals
David Brauns is the founding partner of Brauns Law, a plaintiff's only law firm specializing in personal injury claims. David hasn’t had the same journey as most attorneys and actually had a promising career as a software engineer until he switched tracks at the age of 31 to become a lawyer. Join us as we discuss why David swapped coding for the courtroom, what lessons he brought from the IT world into his own law firm, and how nearly 50% of David’s new clients come from his old ones.

Jun 30, 2020 • 25min
21. Sol Weiss, Anapol Weiss — Securing Mammoth Settlements, Developing the Next Generation of Lawyers and the Importance of Reputation
Sol Weiss is a shareholder and director of Anapol Weiss. He is one of the most renowned attorneys in the U.S. thanks to his success in the NFL players’ concussion injury litigation, his enormous $3.75 billion settlement on the Fen-Phen case, and due to the part he played in the infamous Luzerne County “Kids for Cash” civil rights class action. Join us on The Rankings Podcast as Sol reveals his secret to securing big settlements, and he shares what he thinks is the most important asset a lawyer possesses.

Jun 25, 2020 • 28min
20. Brian Panish, Panish Shea & Boyle — Developing Excellence Through Coaching and Grit
Brian Panish is partner at Panish Shea & Boyle and one of the country’s top trial attorneys. Brian’s victories in the courtroom include a $4.9 billion product liability verdict as well as over 100 other verdicts and settlements worth more than $10 million each. In this episode of The Rankings Podcast, Brian tells us why running a law firm isn’t for the faint of heart and how his younger days as an athlete equipped him with the skills he needed to become a great trial attorney. Brian also shares why, as a law firm owner, you can’t afford to tread water with your business and how you can boost your B and C players.

Jun 23, 2020 • 37min
19. Braden Pollock, Legal Brand Marketing — Selling Premium Domains and Providing Top-Tier Leads
Braden Pollock is an angel investor, tech-startup genius and the entrepreneur behind companies such as Sultra, The Grooming Network, ScienceFiction.com and more. But perhaps what he’s best known for in the legal industry is Legal Brand Marketing, a lead generation source for law firms all over the country, providing immediate, high quality, vetted leads. Join us as Braden tells us how he went from selling domains for $7 to millions of dollars, why his leads are a great compliment to your SEO strategy and why you should consider email leakage when choosing a URL.