Personal Injury Mastermind
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Latest episodes
Sep 17, 2020 • 29min
38. David Craig, Craig, Kelley & Faultless - Truck Accident Expertise & Compassion
Join Chris Dreyer in this episode of The Rankings Podcast as he interviews David Craig, the Managing Partner of Craig, Kelley & Faultless LLC, about how to build a reputation around helping clients. David talks about starting and growing a successful law firm, becoming a truck accident expert, and cultivating compassion as a lawyer and business leader. Stay tuned.
Sep 10, 2020 • 34min
37. Chris Do, The Futur - How to Grow a Massive Social Media Following
In this episode of The Rankings Podcast, host Chis Dreyer sits down with Chris Do, the Founder and CEO of The Futur, to talk about how he grew his massive social media following. Stay tuned as Chris digs deep into his tried and true social media strategies, his favorite marketing books, and his advice to personal injury attorneys looking to build a following.
Sep 3, 2020 • 31min
36. Ben Bingham, Benson & Bingham - How to Retain Elite Talent, Acquire Reviews Through Competition, and Surround Yourself with a Motivated Team
Listen to this episode of The Rankings Podcast with Chris Dreyer as he interviews Ben Bingham of Benson & Bingham Accident Injury Lawyers, LLC, about how to propel your law firm to award-winning success. Together, they unfurl the secrets to retaining elite talent at your practice, acquiring valuable client reviews for your website, and motivating your team to go above and beyond. Stay tuned.
Aug 27, 2020 • 60min
35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing
Listen to this episode of The Rankings Podcast as host Chris Dreyer interviews Bill Hauser, CEO of the SMB Team, about what it takes to run a successful pay-per-click advertising campaign for your personal injury practice. Tune in as Bill discusses how to optimize and monetize your Google Ads, the metrics to gauge your PPC marketing success, and why you should be using his keyword alignment method.
Aug 20, 2020 • 34min
34. Seth Godin - Making Your Personal Injury Law Firm Remarkable
In this episode of The Rankings Podcast, host Chris Dreyer sits down with renowned blogger, entrepreneur, and speaker Seth Godin to talk about how to make your personal injury law firm remarkable. They discuss how the “purple cow” analogy relates to law firms, the best strategies for differentiating your practice, and which marketing books you should pick up today. Stay tuned.
Aug 13, 2020 • 40min
33. Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-Command
Tune in to this episode of The Rankings Podcast as host Chris Dreyer talks to Cameron Herold, Founder of COO Alliance, about his play-by-play strategy for recruiting the perfect second-in-command. Cameron shares his expert advice on interviewing for culture fit, networking with industry leaders, and, as a bonus, leveraging free PR tactics to improve your firm’s SEO rankings.
Aug 6, 2020 • 47min
32. Michael T. Gibson, P.A., Auto Justice Attorney - Creating a Unique Selling Proposition, Multi-Channel Marketing, and Being Authentic
In this episode of The Rankings Podcast, host Chris Dreyer chats with Michael T. Gibson, president and lead attorney at Michael T. Gibson, P.A., Auto Justice Attorney, about his journey toward marketing success. Michael discusses how he discovered his unique niche, the strategies he uses to dominate a saturated market, and why staying authentic to yourself is the best thing you can do for your brand. Stay tuned.
Aug 4, 2020 • 23min
31. Chris Dreyer, Rankings.io - Part II. - Content Marketing for Attorneys
Tune in to this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz of Rise25 Media to learn the ins and outs of content marketing for attorneys. Chris discusses how the value of SEO compares to that of paid advertising, the best ways to use blogging to attract clients, and what exactly your practice area pages should contain.
Jul 30, 2020 • 46min
30. Chris Dreyer, Rankings.io - Part I. - Content Marketing for Lawyers
Listen to this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz of Rise25 Media to discover everything you need to know about content marketing for personal injury law firms. Chris talks about the types of content your firm should be producing, how to find the topics you should be writing about, and which content marketing mistakes you should avoid. Stay tuned.
Jul 28, 2020 • 36min
29. Ian Garlic, authenticWEB - Video Marketing for Lawyers
In this episode of The Rankings Podcast, Chris Dreyer interviews Ian Garlic, CEO of authenticWEB, about the incredible benefits of video marketing for personal injury attorneys. Tune in as Ian talks about which customer pain points your videos should address, how to optimize your YouTube videos, and why TikTok isn’t just for kids.
