Personal Injury Mastermind
Chris Dreyer, Rankings.io
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Episodes
Mentioned books
Jul 7, 2020 • 22min
23. Kristin Tynski, Fractl - Content Marketing That Fuses Data Journalism with PR
Kristin Tynski is the co-founder and Senior Vice President of Creative of Fractl, a content marketing agency that fuses data journalism with PR. At Fractl, Kristin leads a team of creative professionals that includes not only designers and programmers, but also SEO specialists, journalists, and writers. Kristin has a BA in Communications from Boston College, and for the past 13 years she has been at the forefront of viral content creation and promotion online. Today, she helps brands create and promote content that provides value for their audiences and yields consistent and high levels of success.
Jul 2, 2020 • 39min
22. David Brauns, Brauns Law — Creativity Over Competition, Tracking KPIs and Achieving Goals
David Brauns is the founding partner of Brauns Law, a plaintiff's only law firm specializing in personal injury claims. David hasn’t had the same journey as most attorneys and actually had a promising career as a software engineer until he switched tracks at the age of 31 to become a lawyer. Join us as we discuss why David swapped coding for the courtroom, what lessons he brought from the IT world into his own law firm, and how nearly 50% of David’s new clients come from his old ones.
Jun 30, 2020 • 24min
21. Sol Weiss, Anapol Weiss — Securing Mammoth Settlements, Developing the Next Generation of Lawyers and the Importance of Reputation
Sol Weiss is a shareholder and director of Anapol Weiss. He is one of the most renowned attorneys in the U.S. thanks to his success in the NFL players’ concussion injury litigation, his enormous $3.75 billion settlement on the Fen-Phen case, and due to the part he played in the infamous Luzerne County “Kids for Cash” civil rights class action. Join us on The Rankings Podcast as Sol reveals his secret to securing big settlements, and he shares what he thinks is the most important asset a lawyer possesses.
Jun 25, 2020 • 27min
20. Brian Panish, Panish Shea & Boyle — Developing Excellence Through Coaching and Grit
Brian Panish is partner at Panish Shea & Boyle and one of the country’s top trial attorneys. Brian’s victories in the courtroom include a $4.9 billion product liability verdict as well as over 100 other verdicts and settlements worth more than $10 million each. In this episode of The Rankings Podcast, Brian tells us why running a law firm isn’t for the faint of heart and how his younger days as an athlete equipped him with the skills he needed to become a great trial attorney. Brian also shares why, as a law firm owner, you can’t afford to tread water with your business and how you can boost your B and C players.
Jun 23, 2020 • 36min
19. Braden Pollock, Legal Brand Marketing — Selling Premium Domains and Providing Top-Tier Leads
Braden Pollock is an angel investor, tech-startup genius and the entrepreneur behind companies such as Sultra, The Grooming Network, ScienceFiction.com and more. But perhaps what he’s best known for in the legal industry is Legal Brand Marketing, a lead generation source for law firms all over the country, providing immediate, high quality, vetted leads. Join us as Braden tells us how he went from selling domains for $7 to millions of dollars, why his leads are a great compliment to your SEO strategy and why you should consider email leakage when choosing a URL.
Jun 18, 2020 • 27min
18. John Gomez, Gomez Trial Attorneys — Building a Titanic Firm and Persevering Through a Pandemic
John Gomez is the CEO and lead trial attorney at Gomez Trial Attorneys. After discovering his affinity for trials, but not enjoying work as a prosecutor, John set out, along with a colleague, to establish Gomez Trial Attorneys, which soon positioned itself as San Diego’s largest plaintiffs' trial firm. In this episode of The Rankings Podcast, John tells us about the early days of the firm and the events that changed its fortune, and he explains how Gomez Trial Attorneys has handled business throughout the pandemic.
Jun 16, 2020 • 26min
17. Jacob Baadsgaard, Disruptive Advertising — The Importance of Developing Your Team and Life Lessons That Will Transform Your Firm
Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. After spending years working for some of the biggest brands in the world and helping them to intelligently analyze their analytics data, Jacob realized that his skills would be valuable to more than just the Fortune 500 companies. With his company, Jacob now helps his clients to grow their own client base and develop their employees in order to foster sustainable client growth. Join us as we discuss how Jacob turned his business into one of the leading ad agencies in the US, why Jacob moved beyond founder-based selling and what he had to do to achieve that, and how Jacob nurtures his own staff to maximize their potential.
Jun 11, 2020 • 21min
16. Seth Bader, Bader Scott Injury Attorneys — Breaking Free of Plateaus and Scaling Up While Maintaining the Client Experience
Seth Bader is the founder of Bader Scott Injury Lawyers, one of the leading workers’ compensation law firms in Georgia and the US. Seth’s expertise comes from his early days as a lawyer where he worked for the organizations he now fights against. With his insights, Seth now litigates on behalf of those who have been injured in the workplace and focuses on providing his clients “outstanding results, personalized attention, and uncompromising integrity.” On today’s show, Seth tells us what inspired him to leave behind insurance defense and he explains how he turned his small solo practice into a firm with over 140 staff in a little over a decade. We discuss what Seth did in the early days of his firm to secure clients, what Seth does to ensure continual growth for his firm, and who Seth looks to for inspiration and mentorship.
7 snips
Jun 9, 2020 • 29min
15. Nathan Gotch, Gotch SEO — How To Become an SEO Content God
Nathan Gotch is an SEO content advisor and the founder of Gotch SEO. Through his SEO academy, Nathan has taught over 3,000 clients how to improve their search engine optimization practices, and he’s given away free advice to countless more people through his YouTube channel and blog. In this episode, Nathan tells us all about how he got into the world of SEO and how he developed his skillset to the point where he was able to teach others his knowledge. Join us as we discuss why you need to take a good look at your link-building efforts, how Nathan continues to grow and improve his SEO academy, and why less can be more when it comes to content.
Jun 4, 2020 • 32min
14. Ed Herman, Brown & Crouppen — Building A Loveable Brand and Lessons From the Viral Marketing Master
Ed Herman is managing partner at Brown & Crouppen, a personal injury law firm based in St. Louis, Missouri. But as well as a lawyer, Ed is a viral marketing genius. With his hit YouTube series “Ed Versus” and “3 Lawyers Eating Sandwiches”, Ed has achieved millions of views across Facebook and YouTube, putting his firm at the forefront of potential clients’ minds and catapulting their brand into the annals of pop culture. On today’s show, Ed tells us about his foray into viral video marketing and some of the lessons he’s learned along the way. He also shares with us his thoughts on how we should approach branding, why you shouldn’t be afraid to get creative with your marketing material and how you can measure the success of your campaigns.
