Personal Injury Mastermind
Chris Dreyer, Rankings.io
Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.ioYou'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.
Episodes
Mentioned books
Aug 27, 2020 • 59min
35. Bill Hauser, SMB Team - Personal Injury PPC (Pay-Per-Click) Marketing
Listen to this episode of The Rankings Podcast as host Chris Dreyer interviews Bill Hauser, CEO of the SMB Team, about what it takes to run a successful pay-per-click advertising campaign for your personal injury practice. Tune in as Bill discusses how to optimize and monetize your Google Ads, the metrics to gauge your PPC marketing success, and why you should be using his keyword alignment method.
Aug 20, 2020 • 33min
34. Seth Godin - Making Your Personal Injury Law Firm Remarkable
In this episode of The Rankings Podcast, host Chris Dreyer sits down with renowned blogger, entrepreneur, and speaker Seth Godin to talk about how to make your personal injury law firm remarkable. They discuss how the “purple cow” analogy relates to law firms, the best strategies for differentiating your practice, and which marketing books you should pick up today. Stay tuned.
Aug 13, 2020 • 39min
33. Cameron Herold, COO Alliance - How to Find Your Perfect Second-in-Command
Tune in to this episode of The Rankings Podcast as host Chris Dreyer talks to Cameron Herold, Founder of COO Alliance, about his play-by-play strategy for recruiting the perfect second-in-command. Cameron shares his expert advice on interviewing for culture fit, networking with industry leaders, and, as a bonus, leveraging free PR tactics to improve your firm’s SEO rankings.
Aug 6, 2020 • 46min
32. Michael T. Gibson, P.A., Auto Justice Attorney - Creating a Unique Selling Proposition, Multi-Channel Marketing, and Being Authentic
In this episode of The Rankings Podcast, host Chris Dreyer chats with Michael T. Gibson, president and lead attorney at Michael T. Gibson, P.A., Auto Justice Attorney, about his journey toward marketing success. Michael discusses how he discovered his unique niche, the strategies he uses to dominate a saturated market, and why staying authentic to yourself is the best thing you can do for your brand. Stay tuned.
Aug 4, 2020 • 22min
31. Chris Dreyer, Rankings.io - Part II. - Content Marketing for Attorneys
Tune in to this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz of Rise25 Media to learn the ins and outs of content marketing for attorneys. Chris discusses how the value of SEO compares to that of paid advertising, the best ways to use blogging to attract clients, and what exactly your practice area pages should contain.
Jul 30, 2020 • 45min
30. Chris Dreyer, Rankings.io - Part I. - Content Marketing for Lawyers
Listen to this episode of The Rankings Podcast with host Chris Dreyer and Dr. Jeremy Weisz of Rise25 Media to discover everything you need to know about content marketing for personal injury law firms. Chris talks about the types of content your firm should be producing, how to find the topics you should be writing about, and which content marketing mistakes you should avoid. Stay tuned.
Jul 28, 2020 • 35min
29. Ian Garlic, authenticWEB - Video Marketing for Lawyers
In this episode of The Rankings Podcast, Chris Dreyer interviews Ian Garlic, CEO of authenticWEB, about the incredible benefits of video marketing for personal injury attorneys. Tune in as Ian talks about which customer pain points your videos should address, how to optimize your YouTube videos, and why TikTok isn’t just for kids.
Jul 23, 2020 • 30min
28. Neama Rahmani, West Coast Trial Lawyers - Digital Marketing, Medical Expertise, and Profit Sharing for Attracting and Retaining Elite Talent
In this episode of The Rankings Podcast, join host Chris Dreyer as he interviews Neama Rahmani of West Coast Trial Lawyers about his top strategies for standing out and finding success in the personal injury niche. Neama shares his experience using digital marketing to grow his firm, how he improves his medical know-how in order to better represent his clients, and the power of the profit-sharing model when attracting and retaining elite talent. Stay tuned.
Jul 21, 2020 • 31min
27. Joy Hawkins, Sterling Sky - Local SEO for Law Firms
In this episode of The Rankings Podcast, host Chris Dreyer and Joy Hawkins, owner and president of Sterling Sky, discuss the unmatched benefits of local SEO. Listen in as Joy shares her best practices for achieving top rankings within your firm’s location, combatting local spam and fake reviews, and maintaining your ranking when expanding to new offices.
Jul 16, 2020 • 42min
26. Gabriel Levin, The Levin Firm - How to Dominate Your Market with Law Firm SEO
In this episode of The Rankings Podcast, host Chris Dreyer and Gabriel Levin of The Levin Firm take a deep dive into how to dominate your market using SEO. Gabriel discusses how optimizing his website helped him change the fortunes of his firm, his best practices for building high-quality links, and the type of content that achieves top rankings on Google. Stay tuned.
