The Seller's Edge

Viral Launch
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Mar 24, 2021 • 27min

Amazon International: How to Sell on Amazon Japan

Amazon Japan is quickly becoming a hotspot for Amazon sellers to diversify online sales. In this episode of Follow The Data, John Cant of Rising Sun Commerce joins Cameron for a deep dive on tips and strategy to jump into Amazon Japan. This episode covers a handful of essential tips to consider when jumping into Amazon Japan (as well as any international marketplace). John, who has years of experience selling in Amazon Japan, shares his biggest tips and strategies for catering products, listings, and experiences for the Japan marketplace. If you've ever considered going international with your Amazon business, or would consider Japan as a possible extension, this would be a great episode to listen to. If you have any questions for John, reach out to him directly at: jc@risingsuncommerce.co.uk Or visit his site to jump straight into Amazon Japan strategy: https://risingsuncommerce.com
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Mar 17, 2021 • 33min

Amazon International: How to Take Advantage of International Expansion in 2021+

Ryan Cramer walks through his perspective on where the international eCommerce & Amazon market is headed, and how sellers can take advantage of the growing seller momentum around the world. Ryan's international experience and perspective makes him a prime guest to touch on international marketplaces and to talk through the international pulse of Amazon. Check out PingPong to save a LOT of money if you sell internationally: https://pingpong.go2cloud.org/SH1v Email Ryan with any questions you have about eCommerce & international selling: ryan.cramer@pingpongx.us Check out PingPong on social: https://www.facebook.com/PingPongPaymentsGlobal https://www.instagram.com/pingpongpayments/ https://www.linkedin.com/company/pingpongglobal/ Check out Ryan on social: https://www.linkedin.com/in/ryancramer1/ https://www.instagram.com/ryan.cram3r/
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Mar 11, 2021 • 47min

Empire Flippers: How to Sell Your Amazon Business - Tips to Make an Insanely-Profitable Exit

Guest Greg Elfrink from  @Empire Flippers  walks through his top tips and strategies eCommerce & Amazon Sellers can take to maximize their evaluation and sell their eCommerce business for a profitable exit. Expect to walk away from this episode knowing what steps you need to take to set your business up for long-term success and to get insider-perspective from one of the top Amazon brokerages in the world. This is one you won't want to miss, no matter what stage of selling you're in. Connect with Greg to talk about selling your Amazon business: greg@empireflippers.com And check out https://empireflippers.com to learn more!
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Mar 3, 2021 • 33min

From Part-Time Seller to Full-Time Amazon Agency: Lessons For Growth & Innovation

Fernando Campos talks through lessons learned developing a wildly-successful Amazon agency, and how Amazon sellers can adopt the same strategies in 2021+ to grow their own eCommerce businesses. Topics covered in this video: 1. Amazon growth: DEPTH vs. WIDTH 2. How to stay FOCUSED 3. What Amazon sellers will continue to get WRONG in 2021 4. Why there is still so much opportunity in the marketplace (Fernando and Cameron cover so much more too!) Connect with Fernando: Fernando@marketplaceops.com
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Feb 24, 2021 • 28min

Hiring to Scale: How to Virtually Hire & Grow Your eCommerce Team

In this episode, Ashley and Cameron cover topics like: 1. What it looks like to hire your first VA 2. When you should consider first hiring for your Amazon / eCommerce business 3. How to properly scale your team as you grow 4. How to help your employees AND your business grow together - how to properly support and pour into your employees 5. General strategy and tips on how to scale Amazon businesses in 2021 Check out Ashley's Amazon-based Facebook group (among other connections) here: linktr.ee/privatelabelmastery  
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Feb 17, 2021 • 41min

How to Sell Your Amazon Business and Maximize Your Valuation

Ryan Gnesin, a purchaser of countless Amazon businesses and brands, comes on the show to talk through top-level advice when it comes to selling your Amazon business and increasing your total valuation to make more money! In this episode, Ryan breaks down the different methods of selling, general advice in going through the entire process, how to prepare, and what to expect. It isn't too often we have a guest come on the show to talk through Amazon business valuations, and this couldn't come at a better time than early 2021. If you are interested in selling your Amazon business, or just want to know more, connect with Ryan: Email: Ryan@elevatebrands.io Website: ElevateBrands.io
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Feb 10, 2021 • 42min

Emma Schermer Tamir: Creating a Distinctive Brand Identity to Increase Sales

Branding is VITAL to the current and future success of any Amazon product (which is why we've been focusing so intently on covering the subject from all angles). Emma is here to give advice on principles to elevate the experience customers get from a product's branding, and how a listing plays a direct role in that experience. In addition to all of the incredible information Emma gives in this episode, she's providing the listeners of Follow The Data with a FREE listing analysis. Head here to get your listing analyzed and checked over from one of the top minds in the Amazon game: https://marketingbyemma.com/freeanalysis 🎧 Head here to stay plugged into the podcast: https://virallaun.ch/FTD​ ⚙️ Try the full suite of Viral Launch tools for FREE: http://virallaun.ch/FreeTrial​ 🎥 Subscribe on YouTube: http://virallaun.ch/Subscribe​ 📅 Connect with our Amazon Facebook group, & other social channels: http://virallaun.ch/connect
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Feb 8, 2021 • 1h 11min

Ramping Your Brand: How to Ride the Killer CPG Growth Curve with Dr. James Richardson

Today, we're talking about SCALE. We're talking about exponential growth - who better to interview than Dr. James Richardson? Dr.  Richardson is master of GROWTH. He's a master of understanding how to properly scale a business, and is possibly one of the most qualified people to ever come on the Follow The Data podcast. Owner of Premium Growth Solutions, he's helped more than 75 CPG brands with strategic planning and growth, including Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, Frito-Lay, Mother Kombucha, and many more.  He's a master of his craft, with a LOT of knowledge to offer. We're talking principles of scale here, and while the context is given around that of a CPG brand, the principles James outlines are applicable specifically to any eCommerce company seeking growth.  This is by far one of the best conversations i've had on the show, and I hope you enjoy! Check out James' book (I bought it myself, you will be glad you got this one): https://www.rampingyourbrand.com/ Check out Premium Growth Solutions: https://www.premiumgrowthsolutions.com/ Connect with James: https://www.linkedin.com/in/premiumgrowthsolutions/
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Jan 28, 2021 • 34min

The World's Largest Amazon Facebook Group: International Expansion & Community Building

Saqib Azhar, leader of the world's largest eCommerce group based in Pakistan, talks through his Amazon-focused growth strategies in 2021 and gives insight into how he built the enormous, highly-engaged eCommerce-based Enablers community. - Connect with Saqib's international Amazon community: www.enablers.org/group - Sign up for PRO, the all-in-one solution to selling on Amazon: http://virallaun.ch/enablersYT
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Jan 13, 2021 • 32min

Kae Peterson: What It's Like Starting an Amazon Business in 2020 & 2021

Is it too late to start an Amazon business? What's it like to launch a product line in the middle of Amazon's heated competition and unprecedented growth? Kae Peterson, our guest on this week's episode of Follow The Data, is here to answer those questions and walk through what it's like to launch an Amazon brand in 2020 & 2021. Kae is an experienced entrepreneur and certified #hustler. Her time in the entertainment industry and time down the path of entrepreneurship has lead her directly to Amazon. There's a lot to learn here, and Kae's perspective is a breath of fresh air. Feel free to connect with her from the info below, and let us know what your questions are when it comes to Amazon & eCommerce!

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