The Seller's Edge

Viral Launch
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Feb 16, 2022 • 33min

The VL Team Talks Ads

Hannah Cleve and her President, Product Manager, and Developer at Viral Launch talk about what sellers should be aware of with Amazon updates and ads.  To connect with Viral Launch, click here: https://www.linkedin.com/company/viral-launch/?viewAsMember=true 
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Feb 2, 2022 • 21min

Bids on Keywords: Singular or Plural?

Darrell and Sponsored Profit have proven you do not need to bid on both singular and plural keywords. You can continue to grow in  sales without bidding on both! Learn about this new strategy. To schedule a call with Sponsored Profit: www.sponsoredprofit.com/ To download a free Amazon ‘Ad-Ready’ Checklist:  www.sponsoredprofit.com/checklist 
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Jan 26, 2022 • 19min

E-commerce Marketing Tips from Katherine Bakotic of BRANDED

Katherine Bakotic is the Director of Marketing at BRANDED. She's worked with Kate Spade, Burberry and Nike figuring out the best way to break into the E-commerce space when big brands weren't doing a lot of online shopping. Moving to BRANDED, she is helping small E-commerce brands figure out how to maximize their profits and marketing to make 2022 their best year yet. Link to connect with Katherine: https://www.linkedin.com/in/katherinebakotic/details/experience/ Link to BRANDED: https://joinbranded.com/ 
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Dec 15, 2021 • 30min

Myth Busting Series: Don't bid on Holiday Keywords

In order to save the most money in the holiday season on PPC but still build great campaigns, sellers should not be bidding on Holiday Keywords. Laura McCaul from Sponsored Profit and Hannah Cleve go over the ins and outs of what keywords sellers should be focusing on. Schedule a call with Laura: www.sponsoredprofit.com/ Download a free Amazon ‘Ad-Ready’ Checklist: www.sponsoredprofit.com/checklist
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Dec 1, 2021 • 22min

E-Commerce Myth Busting Series: Send People to Your Amazon Store Page

Welcome back to our Myth Busting series! Today we spoke with Destaney Wishon from Better AMS on why you should be using sponsored brands to send people to your store page. Find out why in this latest episode! To find out more about Better AMS, click here: https://betterams.com/ To connect with Destaney, click here: https://www.linkedin.com/in/destaney-wishon/ 
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Nov 4, 2021 • 38min

Myth Busting: Run PPC even when not retail ready

In our new Myth Busting series, Hannah speaks with Laura McCaul from Sponsored Profit about when your business should actually run PPC. They go over when a business is truly ready to make the most of PPC and Amazon Ads. To schedule a call with Sponsored Profit go to: www.sponsoredprofit.com/ To download a free Amazon ‘Ad-Ready’ Checklist, go to www.sponsoredprofit.com/checklist
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Sep 22, 2021 • 48min

Having a CEO Mindset

Kirsty Verity, Co-Founder, and CEO at REAL Coaching for e-Commerce sellers, stopped by the pod to discuss what it means to have the mindset of a CEO in the Amazon space. 
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Aug 11, 2021 • 53min

Conquering PPC

Sumner Hobart walks us through how to get started with PPC for Amazon and tells us how we can level up our PPC campaigns to perform better and drive more traffic. 
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Jun 30, 2021 • 49min

Finding Success in E-Commerce

Ashley Armstrong, The Hidden Rules Expert, stops by the podcast to discuss finding success in E-Commerce by finding your own path.
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Jun 16, 2021 • 30min

Getting Started on Amazon

Ecom Dave tells us his story of getting started with selling on Amazon, and how we can avoid mistakes in 2021.

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