The Startup Operator

Marketers have had a rough time in this market. It's an understatement to say things have changed! Joining us today is Ashwin S L, who heads Marketing at MoEngage Inc., about how his team is adapting to this new paradigm, what are the strategies to experiment with to generate new leads, and how internal and external communications are changing. --- Send in a voice message: https://anchor.fm/startup-operator/message

Co-Founder and CEO of Rocketium - Satej Sirur started his career with the likes of Microsoft and Amazon, and then later transitioned to head product & strategy for Taxi for Sure. He was the youngest member of the executive team until TaxiForSure's $200M acquisition in 2015. In this episode, he talks about his journey of transitioning from enterprise to a startup,  modeling consumer behaviors through product, and building a team of out-performers. --- Send in a voice message: https://anchor.fm/startup-operator/message

Nikhil Kumar, Co-Founder and Chief Evangelist of Setu, started his career building the partner ecosystem at Tally. Featured in Forbes 30 under 30, he has been instrumental in building the India stack - UPI payment interface that processes over $19 Billion in a month and e-KYC through Aadhaar. In this episode, he talks about how startups can build direct and indirect distribution channels, and what it's like to be in the ground-zero of digital disruptions. --- Send in a voice message: https://anchor.fm/startup-operator/message

In today's weekend special, we are in conversation with Harish Vaidyanathan, SVP - Product for Vymo. No matter who is in the room, Harish is always the youngest because of his unmatched enthusiasm and wit. In this episode, Harish shares his stories of what it was like transitioning from a tech-giant such Microsoft to a fast-growing startup - Vymo, building a product function from scratch, negotiating with other functions, and a bunch of different things. Tune in! --- Send in a voice message: https://anchor.fm/startup-operator/message

Welcome to our weekend special, where we interview top startup operators and get first-hand insights on what it takes to execute and innovate, and vice versa!In this weekend special, we have with us Kunaal Majgaonkar, who manages media at Bengaluru FC. In this episode, he takes us behind the scenes at BFC and shares stories of what it was like building a passion-driven community from the scratch, being motivated during hard times, and much more.--- Send in a voice message: https://anchor.fm/startup-operator/message

Welcome to our weekend special, where we interview top startup operators and get first-hand insights on what it takes to execute and innovate, and vice versa!Joining us today in conversation is Neil Dave, who leads product at TapChief. In this episode, he shares his stories from the founding days of the startup and what was it like building a company from a college dorm room, how the focus kept evolving, managing supply and demand, driving product-led growth, and much more!--- Send in a voice message: https://anchor.fm/startup-operator/message

Most startups bias towards sales and product in the early days. It’s right for leadership to invest most of their time and energy into enabling the first few successful sales reps or working with product teams building product, of course. But, soon enough this isn’t the best use of Leadership time and any additional effort only gives a marginal increase in gains. If you want your sales to extend beyond people and relationships, if you want to add more depth to your product, then you have no other way out than to invest in marketing to increase lead velocity and brand awareness. --- Send in a voice message: https://anchor.fm/startup-operator/message

The perfect employee fallacy goes like this - if a person on the team is fantastic at something, but lacking in other areas, we should enable him/her to improve on his/her weaknesses and measure progress on that basis.  But, only a machine capable of producing reliable, quality work through all of those good characteristics. And humans are not machines. They have their natural proclivities and tend to bias one way or another.  In this episode, we'll be talking about why you should avoid this mindset at all costs. --- Send in a voice message: https://anchor.fm/startup-operator/message

Something we should beware of as operators and entrepreneurs is being under-leveraged when this crisis passes over eventually. One of the things that happen during these times is an increased focus on conserving capital. You comb through every line item of expense. But if you don’t continue to invest in your growth now, will you be able to capture the opportunities that'll come tomorrow? --- Send in a voice message: https://anchor.fm/startup-operator/message

Most people become managers like most people become parents - incidentally.  Similarly, as soon as you have a few people reporting to you, you are now a newly minted manager whose responsibility it is to align them into valuable contributors to the enterprise.  It may not be as complicated as parenting, but being a manager does involve well-thought-out, deliberate choices. --- Send in a voice message: https://anchor.fm/startup-operator/message