Most startups bias towards sales and product in the early days. It’s right for leadership to invest most of their time and energy into enabling the first few successful sales reps or working with product teams building product, of course. But, soon enough this isn’t the best use of Leadership time and any additional effort only gives a marginal increase in gains. If you want your sales to extend beyond people and relationships, if you want to add more depth to your product, then you have no other way out than to invest in marketing to increase lead velocity and brand awareness.
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