The Marketing Book Podcast

Bestselling author Jonah Berger discusses his book 'Magic Words' which explores how certain words can increase impact in various areas of life. Topics include the power of language in persuasion, relationships, and success, the impact of third person speech and confident communication, the influence of speaking with certainty, the power of questions in perception and social connections, and the art of influencing others and ourselves with magic words.

Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes About the Book: Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage, and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online.  Featuring checklists, tips, and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area. Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry.  It will be accompanied by a new introductory chapter, and two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts.  Written by a thought leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors, and social media executives who want to embrace the power of social selling in their organizations. About the Author: Timothy Hughes is co-founder and CEO of the global social selling company DLA Ignite. He was listed as one of the top eight sales experts to follow globally by LinkedIn and has been ranked as one of the most influential people in social selling by Onalytica. He is also the co-author of Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing which was featured on episode 218 of The Marketing Book Podcast in 2019. And, interesting fact – his undergraduate degree was in electrical engineering! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/social-selling-tim-hughes

Trust Signals: Brand Building in a Post-Truth World by Scott Baradell About the Book: What is a trust signal? Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time? The author, in turn, tries to prove their trustworthiness in a number of ways: An accomplished and relevant biography Glowing praise from well-known people on the cover Five-star reviews on Amazon Acclaim on social media by people you follow Coverage in news media outlets you know and respect These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust. Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all. About the Author: Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog.  Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today’s post-truth world. The blog inspired and culminates in this book. Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. And, interesting fact – during a visit to Japan, his tour bus was attacked by snow monkeys, but somehow he made it out alive! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/trust-signals-scott-baradell

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak About the Book: What if your customers love your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again…and told their friends to do the same? In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one. Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe. Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for winning  – and keeping – customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization. Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives the entire team a shared playbook for tapping into the unmatched power of super fandom. About the Author: Brittany Hodak is an award-winning entrepreneur, speaker, and author who has delivered keynotes around the world to organizations including American Express and the United Nations.  She has written hundreds of articles for Forbes, Adweek, Success, and other top publications; she has appeared on programs on NBC, CBS, ABC, and Fox; and she has worked with some of the world's biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. Entrepreneur magazine calls her " the expert at creating loyal fans for your brand.” And, interesting fact –  her first job was as a radio station mascot! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/creating-superfans-brittany-hodak

The Martech Handbook: Build a Technology Stack to Attract and Retain Customers by Darrell Alfonso About the Book: Increase customer attraction, acquisition, and retention by using technology to create seamless, effective, and joined-up marketing. It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential.  The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation, and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget, measurement, monitoring, and governance.  Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners.  This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology. About the Author: Darrell Alfonso is an award-winning marketer and Martech thought leader. He has consulted for leading companies such as GE, AT&T, and Abbot Laboratories, helping them achieve astounding business results through the strategic use of marketing technology.  Darrell launched the industry’s first professional certification in marketing operations and has trained hundreds of marketing professionals worldwide.  Darrell was named one of the top 50 marketers in the US by Propolis and is an international keynote speaker who spoke in London, Dubai, and San Francisco in 2022.  Darrell spent nearly four years leading marketing operations at Amazon Web Services before starting his current role as Director of Marketing Strategy and Operations at Indeed.com, the world’s number one job site.  Darrell is a top LinkedIn content creator where he writes weekly Martech and marketing operations tips for his more than 40,000 followers.  And, interesting fact – he enjoys binging on Netflix shows with his wife Janet, and their Pomeranian dog, Stella. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/martech-handbook-darrell-alfonso

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions by Mindy Weinstein About the Book: Drive revenue and grow your business by using the powerful concept of scarcity Scarcity isn't just one of the key principles of influence, it's arguably the most powerful―invoking the kind of primal instincts that were essential to our ancestors' survival.  It's also the explanation for why, in the mid-1990s, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns.  Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.  As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision-making, and how, used correctly and ethically, it can influence the people who buy your products or services. In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages―supply-related, demand-related, time-related, or limited edition―affect our brains.  You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences. For anyone involved in sales and marketing today, The Power of Scarcity is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business. About the Author: Dr. Mindy Weinstein is the founder and CEO of the digital marketing firm Market MindShift, as well as a keynote speaker, trainer, and digital marketing strategist.  She has trained thousands of professionals from organizations of all sizes, including Facebook and The Weather Channel.  She has a Ph.D. in psychology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School. Mindy has often appeared in the media, with interviews on Fox, NBC, ABC, and Bloomberg Radio. She has also been quoted in The Huffington Post and The Washington Post amongst others.  And, interesting fact – at home, she uses the principles of scarcity to convince her husband and two boys to take on household chores they wouldn’t have otherwise done! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/power-scarcity-mindy-weinstein

Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times by Jeb Blount About the Book: In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. In his classic, no-nonsense style, Jeb gives you 55 easy-to-consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down. You'll also discover the real secrets to selling more in a crisis; how to be a right now sales professional; 7 Steps of Effective Prospecting Sequences and how to be professionally persistent; how to adjust sales messaging to meet the moment; The five questions you must answer in the affirmative for every stakeholder; five ways to protect and advance your career; and so much more... Jon Kabat-Zinn once said, "You can't stop the waves, but you can learn to surf." This is exactly what you'll learn to do in this indispensable guide for sales professionals who are navigating the rough seas of volatility. With each chapter, you will find the motivation, inspiration, and confidence catch to rise above the negativity, catch your wave, and take control of your life, career, mindset, and income. About the Author: Jeb Blount is the author of 15 of the most definitive books ever written on sales and sales leadership and is among the world's most respected thought leaders on sales, leadership, and customer experience. Through his global training organization, Sales Gravy, Jeb and his team train and advise a who's who of the world's most prestigious organizations. His Flagship website, SalesGravy.com is the most visited sale-specific website on the planet and his Sales Gravy podcast has over 40 million downloads. And, interesting fact - Jeb Blount is now a member of a very exclusive club, The Marketing Book Podcast 7-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/selling-crisis-jeb-blount

Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer About the Book: Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.  Highlights include: How community relates to the emotional connections developed via social media and content Why demographic, technological, and societal trends favor a new community strategy A new view of the ROI of community How a community strategy upends traditional marketing management The psychological connection between communities and brands Why NFTs and the metaverse change the game for community strategy Powerful brand benefits overlooked by most community strategies today Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling, and actionable blueprint for the modern brand community. About the Author: Mark Schaefer is a globally-recognized keynote speaker, college educator, marketing consultant, and author. His blog is one of the top marketing blogs in the world and his Marketing Companion podcast is one of the top business shows. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services with Schaefer Marketing Solutions. He specializes in marketing training and strategy with clients as diverse as Dell, Johnson & Johnson, Adidas, and the US Air Force. He has advanced degrees in marketing and organization development and is a faculty member of The Graduate Studies program at Rutgers University. A career highlight for Mark was studying under Peter Drucker while earning his MBA.  And, interesting fact – Mark was popular in school, but to his parents’ dismay, teachers noted on report cards that he was the class clown! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/belonging-brand-mark-schaefer

Myths of Social Media: Dispel the Misconceptions and Master Social Media (2nd Ed.) by Michelle Carvill and Ian MacRae About the Book: Everyone knows that social media is free, millennials are all adept social media experts, and businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fiction, and fabrications.  In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practices.  Using helpful and instructive, sometimes entertaining, and occasionally eye-watering examples of what you should and should not do, Myths of Social Media bunks the most commonly held myths and shows you how to use social media effectively for work and at work. About the Author: Ian MacRae is a work psychologist, consultant, speaker, author, and Managing Director of High Potential Psychology.  He works with and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment that has been translated into dozens of languages and used by over 50,000 people around the world.  He has published six books which have been translated into 10 different languages including Myths of Work: Dispel the Misconceptions and Succeed in the World of Work, Dark Social: Understanding the Darker Side of Work, Personality and Social Media, High Potential: How To Spot, Manage And Develop Talented People At Work, and Motivation and Performance: A Guide to Motivating a Diverse Workforce And, interesting fact - despite living in the UK and having a Scottish name, he doesn’t have a Scottish accent – he is from Canada! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/myths-social-media-ian-macrae

Happy Work: How To Create A Culture Of Happiness by Nicholas Webb About the Book: Every year, highly respected CEOs, leaders, and managers launch, with the very best of intentions, “quality of work life” initiatives.  These leaders believe that happy employees are better employees, and they seek to make changes that will fulfill those conditions.  Regrettably, despite their high expectations, these programs nearly always fail. The metrics they are designed to improve — productivity, employee engagement, and even company profitability — don't budge. It is as if nothing had been done. The author Nicholas Webb's company has become something of an organizational hazmat team, tasked with cleaning up after ineffective quality of work-life initiatives.  Based on his experience with numerous organizations over thirty years, he has formulated powerful solutions that really work. The lessons he's learned are presented in the pages of this book.  Nicholas Webb shares how to avoid the common pitfalls and how to leverage new best practices that provide predictable, measurable returns on your happiness initiative.  You’ll also discover the corollary between happy customers, sales growth, and innovation in the furtherance of happy employees. You will learn why you should avoid the vast survey industry, and how to get real insights about what your employees want and need in order to build a workplace that your competitors will envy.  Your newly forged happiness initiative will attract and keep the best talent in your marketplace, drive the best innovations, build scalable and predictable revenue growth, and significantly improve the returns on your organizational strategies. This book contains both deep research and thirty years of practical experience. You will learn how to leverage these insights to avoid common mistakes and enjoy the benefits of proven methods that deliver real results.  If applied properly with the correct infrastructure and training, your organization will achieve some or all of the following benefits: Attract and keep the best talent in your market. Significant increases in employee productivity and presentism. Reduced workforce stress and healthcare costs. Improved returns on enterprise strategy. Major improvements in customer experience. Predictable and measurable increases in revenue. Improvements and cost reduction and efficiency. Predictable improvements and innovation. We live in challenging times. All over the world, employees of companies large and small are questioning their career choices. Instead of taking their life path for granted and settling for what society offers them, many are asking, “Is this all there is? Why should I commute to a boring or distasteful job with little future, just to pay my mortgage? I want to do something that has meaning to me. I want to get up and go to work with a smile on my face.” The Great Resignation served as a wake-up call. Today, the best companies have to compete for the best employees, and it’s not just about the size of the paycheck, it’s about performing meaningful work that creates value. This book gives every company a road map to relevance and competitiveness and helps make "Happy Work" a reality. About the Author: Nicholas Webb is one of the top company culture experts in the world. He has been awarded the Global Gurus Top 30 designation for customer service for 7 years.  Nick is the CEO of Learn Logic an employee and company culture training advisory firm that works with some of the top brands to help them build world-class employee and customer experiences. As a technologist, he has been awarded more than 40 US patents for consumer and technology products. He also served as an adjunct professor for a health science university, where he led the Center for Innovation. Nick is the author of multiple best-selling books on business innovation, customer and employee experience, and leadership. He is also one of the top keynote speakers on business growth, innovation, future trends, and company culture. And, interesting fact – he is now a member of The Marketing Book Podcast 4-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/happy-work-nicholas-webb