The Marketing Book Podcast
Douglas Burdett
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Episodes
Mentioned books
Apr 14, 2017 • 39min
118 Full Funnel Marketing by Matt Heinz
"Full Funnel Marketing: Embrace Revenue Responsibility and Increase Marketing's Influence on Pipeline Growth and Closed Deals" by Matt Heinz Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Full-Funnel-Marketing-Matt-Heinz
Apr 7, 2017 • 41min
117 A Practitioner's Guide to Account-Based Marketing
"Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts" by Bev Burgess and Dave Munn Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/practioners-guide-to-account-based-marketing-dave-munn
Mar 31, 2017 • 40min
116 100 Tricks To Appear Smart In Meetings by Sarah Cooper
"100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying" by Sarah Cooper Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/100-tricks-to-appear-smart-in-meetings-sarah-cooper
Mar 24, 2017 • 54min
115 Sales EQ by Jeb Blount
Jeb Blount, a renowned author and thought leader on sales, dives into the crucial role of emotional intelligence in sealing complex deals. He critiques traditional sales tactics, urging a shift towards more meaningful communication strategies, particularly avoiding empty phrases like 'just checking in.' The discussion highlights the importance of understanding buyer motivations and engaging with cognitive dissonance. Jeb also emphasizes the power of storytelling in sales, enhancing emotional connections and advocating for ongoing learning through impactful reading.
Mar 17, 2017 • 42min
114 Predictable Prospecting by Marylou Tyler
"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline" by Marylou Tyler and Jeremey Donovan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Predictable-Prospecting-Marylou-Tyler
Mar 10, 2017 • 43min
113 KNOWN by Mark Schaefer
“KNOWN: The handbook for building and unleashing your personal brand in the digital age" by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/KNOWN-Mark-Schaefer
Mar 3, 2017 • 44min
112 Ask More by Frank Sesno
"Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change" by Frank Sesno Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Ask-More-Frank-Sesno
Feb 24, 2017 • 47min
111 Social Selling Mastery by Jamie Shanks
"Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer" by Jamie Shanks Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/social-selling-mastery-jamie-shanks
Feb 17, 2017 • 40min
110 12 Powers of a Marketing Leader by Thomas Barta
"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/12-powers-marketing-leader-thomas-barta
Feb 10, 2017 • 37min
109 Launching to Leading by Ken Rutsky
"Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements" by Ken Rutsky Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/launching-to-leading-ken-rutsky
