The Marketing Book Podcast
Douglas Burdett
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Episodes
Mentioned books
Jun 23, 2017 • 47min
128 Powering Content by Laura Busche
"Powering Content: Building a Nonstop Content Marketing Machine" by Laura Busche Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Powering-Content-Laura-Busche
Jun 16, 2017 • 37min
127 The End of Advertising by Andrew Essex
"The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come" by Andrew Essex Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/end-of-advertising-andrew-essex
Jun 9, 2017 • 41min
126 Hunch by Bernadette Jiwa
Hunch: Turn Your Everyday Insights Into The Next Big Thing by Bernadette Jiwa https://www.salesartillery.com/marketing-book-podcast/hunch-bernadette-jiwa Recorded 5/16/2017
Jun 2, 2017 • 46min
125 The Customer Loyalty Loop by Noah Fleming
"The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions" by Noah Fleming Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Customer-Loyalty-Loop-Noah-Fleming
May 26, 2017 • 43min
124 Value-ology by Simon Kelly
"Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions" by Simon Kelly, Paul Johnston, and Stacey Danheiser Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Value-ology-Simon-Kelly
May 19, 2017 • 44min
123 Future Marketing by Jon Wuebben
"Future Marketing: Winning in the Prosumer Age" by Jon Wuebben Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/future-marketing-jon-wuebben
May 12, 2017 • 46min
122 The Road to Recognition by Barry Feldman
"The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media" by Barry Feldman and Seth Price Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/road-to-recognition-barry-feldman
May 5, 2017 • 46min
121 Hacking Growth by Sean Ellis
"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" by John Hall and Morgan Brown Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-growth-sean-ellis
Apr 28, 2017 • 42min
120 Top of Mind by John Hall
"Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" by John Hall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/top-of-mind-john-hall
Apr 21, 2017 • 48min
119 The Transformational Consumer by Tara-Nicholle Nelson
The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/The-Transformational-Consumer-Tara-Nicholle-Nelson
