Dog Grooming Business Help & Support

In this episode, Bill is joined by KiKi, an SEO expert from New Media Ghost, to talk about something that can make a huge difference to your grooming business: being found online.If you’ve ever wondered why your business doesn’t show up on Google or why you’re not getting as many new clients as you’d like, this episode is for you.KiKi breaks down SEO (Search Engine Optimisation) in a way that makes it easy to understand. She explains how SEO isn’t just about keywords anymore, it’s about answering real questions people are asking online, especially now that more people are using AI tools like ChatGPT to find services.They also talk about the way search habits are changing. It’s no longer just about typing “dog groomer near me” into Google – people are asking longer, more specific questions like “Where can I find a groomer that’s good with nervous dogs?” If your website and content don’t answer those questions, you could be missing out on business.KiKi also shares her work on the Zero Click Authority app, which helps businesses stay visible in today’s AI-powered search world.This episode is packed with useful advice that’ll help you get noticed by more of the right people online – without needing to be a tech expert!💬 Key TakeawaysBeing found online matters. If people can’t find you, they can’t book you.SEO isn’t just keywords. Your content needs to answer real customer questions.Search habits are changing. People now use AI tools, not just Google – and you need to keep up.Think about your clients’ needs. What are they really searching for? Write content that speaks to that.Long-tail keywords help. These are more detailed search phrases that make it easier for people to find you.Quality content wins. Focus on helpful, clear, and relevant content – not just loads of blog posts.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode, Bill Betts talks openly and honestly about something many pet groomers struggle with: money mindset. If you’ve ever felt awkward about raising your prices or unsure how to manage your finances, this episode is for you.Bill explains how the way we think about money, often shaped by how we were brought up, can affect how we run our businesses. When we don’t value ourselves properly, we’re more likely to undercharge, feel stressed, and get stuck in a cycle of burnout.He shares stories from groomers he’s worked with who’ve made big changes by working with money coach Fanny Snaith, including how simple tools like budgeting with savings pots can make a huge difference to your confidence and control around money.This episode is all about learning to see money as a tool, not something to fear or avoid. When you start taking control of your finances, you take control of your business and your life too.💬 Key TakeawaysYour mindset around money matters. The way you think about money affects how you run your business.It’s okay to charge your worth. Undervaluing your services only leads to stress and burnout.Budgeting helps. Using savings pots for different goals can reduce anxiety and give you more control.Talk about money. Open chats in a supportive community can make things feel less scary.Money brings freedom. When managed well, money becomes a tool to help you build the life you want.Find joy in finances. Building a healthier relationship with money can bring more happiness and balance to your life.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this solo episode, Bill talks about something you might not usually think of as a business skill – curiosity – and how it can be a game-changer for pet groomers.Bill reflects on his own journey and shares how being curious, always asking questions and wanting to understand more have helped him grow his business. While many groomers are naturally curious about grooming tools and techniques, Bill explains that the real growth happens when we take that same mindset and apply it to the business side of things too.He talks about how staying curious about pricing, marketing, customer behaviour, and industry trends can lead to better decisions and more success. Whether it’s reading a new book, questioning how things are done, or just asking “why?”, curiosity helps you stay ahead of the game.Bill also shares a key lesson from Arnold Schwarzenegger’s book, Be Useful – reminding listeners that successful people are always learning, asking questions, and staying open to change.This episode is all about keeping an open mind, staying curious, and refusing to settle for “that’s just how we’ve always done it.”💬 Key TakeawaysCuriosity is a superpower. The more you ask, the more you learn – and grow.Don’t just be curious about grooming. Apply it to your pricing, marketing, and business systems too.Routines can lead to ruts. Question what you do – and why you do it – to stay fresh and competitive.Curious people make better decisions. The more you know, the more confidently you can adapt.Always be learning. Books, podcasts, conversations – it all helps you improve your business.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode, Bill Betts chats with Diana Horvath, a grooming salon owner and the author of The Awakened Pet Groomer. Together, they explore something that many groomers struggle with – how to set healthy boundaries with clients and avoid burnout.Diana shares her personal story of how she got into grooming, and how over time she realised that constantly trying to please everyone was taking a toll on her mental health. She explains how she started setting clear boundaries in her business – and how that not only improved her work-life balance but also made her business more enjoyable.Bill and Diana talk about how self-awareness and honest reflection can help groomers make better decisions about the types of clients they take on, how they run their diary, and how they communicate clearly and kindly with customers.If you’ve ever felt overwhelmed by client demands, or struggled to say no – this episode is for you.💬 Key TakeawaysBurnout is real. You can’t give your best if you’re constantly giving too much.Boundaries help everyone. Clear rules mean better relationships with clients and less stress.Know what you want. Build a business that fits you, not what everyone else expects.People-pleasing leads to problems. It’s okay to say no and protect your time and energy.Personal growth matters. The more self-aware you are, the stronger your business will be.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode, Bill talks to Lobby, a former police officer and founder of Trojan Well Being, about something that affects more of us than we realise – mental health.Lobby shares how his own experience of trauma led him to set up Trojan Well Being, a business focused on helping others improve their mental well-being. He explains why Mental Health First Aid training is so important – especially for business owners and anyone working in high-stress environments, like the pet grooming industry.Bill and Lobby talk about the signs that someone might be struggling, and how training gives you the tools to spot those signs and know how to help. Whether it’s a colleague, an employee, or even a client, knowing how to start a supportive conversation could make a real difference.They also explore how to create a safe, open environment at work, where people feel comfortable speaking up. Regular check-ins, small conversations, and showing empathy all help build a strong, supportive team.This episode is a must-listen for any groomer who runs a team – or just wants to understand mental health a bit better.💬 Key TakeawaysMental Health First Aid training gives you tools to help. You’ll know how to spot early signs and what to say.Check in with your team. A simple chat can go a long way in supporting someone.Creating a safe space matters. If people feel they can speak up, they’re more likely to get help.Mental health affects your whole business. Happier, healthier people make for a better work environment.Peer support is powerful. Talking to people who understand can really help with recovery.Reducing stigma is key. The more we talk about mental health, the easier it becomes to get support.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this powerful episode, Bill Betts speaks with Alexander Seery, founder of Shifts to Success, about how he went from a career in the police to becoming a successful entrepreneur and property investor.Alex shares what it was like working in law enforcement and how he started to feel frustrated by the lack of freedom and financial control. He noticed many of his colleagues felt the same – stuck in a system that didn’t reward them for working harder or thinking bigger. That realisation pushed him to look for something more – and that’s when he discovered the world of business.Now running a company that helps others from the public sector start their own businesses, Alex talks honestly about the highs and lows of starting out, and how learning from the right people helped him build real, lasting success.Bill and Alex also chat about money mindset, financial education, and how so many of us are held back by what we were taught growing up – things like "play it safe", or "pensions are everything". This episode encourages listeners to think differently about their future, and to surround themselves with people who are already where they want to be.This one’s all about growth, learning, and taking control of your future – no matter where you're starting from.💬 Key TakeawaysAlex’s journey shows how it’s possible to go from feeling stuck to building a business that gives you freedom.Financial education matters. Knowing how to manage money and invest in yourself can change everything.Wealth isn’t just about money. It’s about having the freedom to live life the way you want.Mentorship works. Learning from people who’ve already done it can fast-track your success.Mindset is everything. Challenge the beliefs you’ve been taught if they’re not helping you grow.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this exciting episode, Bill Betts is joined by Vicky, better known as The Pet Accountant, to talk all about the upcoming Pet Pro Expo – a brand-new business event for the pet industry.Vicky shares why she’s so passionate about this event. It’s not about product stands and freebies, it’s about learning how to run a better business. Whether you’re a pet groomer, dog walker, or daycare owner, this event is packed with helpful advice from people who understand what you do.They chat about the power of networking, building real connections with others in the industry. Vicky explains how talking to other business owners has helped her grow, get fresh ideas, and feel more supported. It’s a great reminder that even though we all run our own businesses, we don’t have to do it alone.The Pet Pro Expo will feature talks on pricing, marketing, using technology, and lots more. The goal is for you to walk away with practical ideas you can use straight away to make your business better.Bill and Vicky also cover the key event details, where it’s happening, what to expect on the day, and why it’s set to be a friendly, supportive, and inspiring day for pet professionals.If you’re thinking about going, this episode will help you decide!💬 Key TakeawaysThe Pet Pro Expo is all about business tips and advice for pet professionals – not just products.It’s a chance to meet and learn from other people in the industry who share your challenges.The speakers will cover real-life topics like pricing, marketing, and running a smoother business.Events like this help you stay sharp and adapt to changes in the pet industry.Vicky and Bill both believe that learning from others is one of the best ways to grow your business.If you attend, take notes – and put the advice into action as soon as you can!🎟️ Want to come along to the Pet Pro Expo?Grab your ticket here: https://avefrtnnh.krtra.com/t/KD84kmwHl6ZaAs always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this solo episode, Bill Betts shares a real-life story about a recent visit to the opticians – and how it made him reflect on customer service in pet grooming businesses.What started out as a simple eye test turned into a confusing, awkward experience full of disorganisation, mixed messages, and long waits. While everything technically got done, Bill walked away feeling deflated and frustrated – and it got him thinking…Are your customers ever walking away from your grooming business feeling the same?This episode is a reminder that grooming isn’t just about the haircut – it’s about the whole experience from start to finish. From the way your business answers the phone, to how you greet people, to how smooth and professional everything feels – it all matters.Bill talks about things like:How to make customers feel valued, not ignoredWhy first impressions (and last impressions) matterThe importance of being organised and confident, even if you’re paddling like mad behind the scenesAnd how paying attention to the little things can help you keep clients longer and charge what you’re worthThis is a practical episode full of insights for any pet grooming business owner who wants to stand out through better service.💬 Key TakeawaysPeople remember how you make them feel. A smooth experience makes clients loyal. A clunky one makes them look elsewhere.Don’t ignore your regulars. New customers are great, but your current ones are the backbone of your business.Organisation builds confidence. Be ready before the door opens – your clients can feel the difference.Little things matter. From how you greet people to how your salon smells – it all adds up.Be the swan. Calm and confident on the outside – even if you’re paddling hard behind the scenes.Great service helps you raise prices. People pay more for value and peace of mind.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode, Bill Betts shares the inspiring story of Alexis, a pet groomer whose business has undergone a complete transformation, thanks to some smart changes and a willingness to try new things.Bill plays a clip from one of their recent coaching calls, where Alexis explains how she went from earning £1,800 a month to £6,000 a month, all while reducing her working week to just four days. It’s a brilliant example of how working smarter, not harder, can lead to big results.So, how did she do it?Bill breaks it down:She added new services, like cat grooming, which brought in a whole new group of clients.She reviewed her prices, making sure they truly reflected the value of her work.And she got serious about time management, focusing on the things that make the biggest difference in her business.This episode is more than just numbers – it’s about what’s possible when you take control of your business and stop doing everything the hard way. Alexis’s story shows that with the right mindset, support, and strategy, pet groomers can earn more, work less, and love what they do again.💬 Key TakeawaysYou can earn more and work less. Alexis went from £1,800 to £6,000 a month while cutting her hours.Offering extra services helps. Cat grooming helped Alexis grow without adding more hours.Know your numbers. Understanding your finances helps you set the right prices.Support makes a difference. Having a coach and community helped Alexis stay accountable and take action.Business is more than just grooming. Pricing, mindset, and strategy all play a part in success.Growth comes from learning. Alexis stayed open to coaching, and it paid off in a big way.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts sits down with Carl Armstrong, a life coach who helps people get more clarity and direction in both life and business.Carl talks about his own journey – leaving his admin job to become a life coach because he wanted to make a difference in people’s lives. He explains what life coaching actually is (and what it isn’t), and why it can be so powerful for people who feel stuck or unsure of their next steps.One of the key topics Carl talks about is understanding your values – the things that really matter to you. He explains that when your work or personal life doesn’t match those values, it can leave you feeling frustrated or unfulfilled. But when you start making choices based on what matters most, life can start to feel a lot more rewarding.Carl also shares stories from his coaching work, including one where a client was able to rebuild her relationship with her family through honest conversations and emotional growth. He shows how life coaching isn’t about giving advice – it’s about helping people find the answers that are already inside them.This episode is a great listen if you're feeling stuck, burned out, or just ready to explore new ideas. Carl reminds us that it’s never too late to reflect, re-focus, and find more joy in life.💬 Key TakeawaysCarl’s story shows how following your passion can lead to a more meaningful career.Understanding your values can help you make better decisions and feel more content.Life coaching isn’t advice-giving – it’s about helping you explore your own answers.Coaching can improve all areas of life, not just business – including relationships and wellbeing.You’re not broken. Coaches help you tap into your own strengths and direction.Personal growth is always possible – no matter your age or stage of life.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/If you would like to join Carl's program, you can get 10% discount with the code Bill Betts on his website: https://app.delenta.com/ta/@reimaginewithcarl