From Corporate to Canines – Building a Dog-Friendly Holiday Business with Carl from Woodfarm Barns

In this episode, Bill Betts sits down with Carl, the founder of Woodfarm Barns and Barges, to explore the fascinating journey of building a dog-friendly holiday accommodation business that truly goes beyond the basics.

Carl shares how he left the corporate world behind to pursue a passion for hospitality and property renovation, ultimately creating a collection of high-end, dog-welcoming retreats in the Suffolk countryside and on the water. But as Carl points out, there’s a big difference between being dog-tolerant and genuinely dog-friendly.

The conversation dives into the mindset shift required to serve pet owners well, how Carl learned to embrace dog culture, and why attention to detail and personal connection are key to customer loyalty in the hospitality industry.

This is a great episode for groomers looking to unwind, business owners exploring diversification, or anyone who loves a behind-the-scenes look at turning passion into profit—with dogs at the heart of it all.

💬 Key Takeaways

• Carl transitioned from the corporate world into entrepreneurship via property renovation and holiday lettings.
• Woodfarm Barns and Barges offers luxury, dog-friendly stays designed with pet owners in mind—not just allowing dogs, but truly welcoming them.
• Creating the right atmosphere for both dogs and humans has been key to customer satisfaction and repeat bookings.
• Carl has developed a deeper understanding of dog ownership and its emotional connection, which informs his business model.
• He shares a special off-peak discount just for pet groomers, encouraging them to take time out for themselves.
• Customer service and personal connection remain at the heart of what makes Woodfarm a success.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/