

Dog Grooming Business Help & Support
Bill Betts
Welcome to the Dog Grooming Business Help & Support podcast, your go-to resource for everything you need to succeed in the dog grooming industry. Whether you're an aspiring business owner looking to start your own grooming business or a seasoned professional aiming to refine your business skills, mindset and expand your clientele, this podcast is here to offer valuable insights, practical tips, and expert advice.
Join us as we delve into a variety of topics essential to running a successful dog grooming business. From diversifying your business and understanding pet behaviour to navigating the intricacies of business management and marketing, we've got you covered. Each episode features industry experts, experienced groomers, and business strategists who share their knowledge and experiences to help you thrive.
Tune in and discover how to enhance your services, build a loyal customer base, and achieve your business goals. Subscribe now and take the first step towards growing a profitable and fulfilling dog grooming business. Let's make your passion for pets a pathway to success!
A big thank you to our sponsor Lopay (www.lopay.com). If you would like to try out Lopay you can have £2500 of free processing fees using this link
https://merchant.lopay.app/ref/PETPASSION2500
Join us as we delve into a variety of topics essential to running a successful dog grooming business. From diversifying your business and understanding pet behaviour to navigating the intricacies of business management and marketing, we've got you covered. Each episode features industry experts, experienced groomers, and business strategists who share their knowledge and experiences to help you thrive.
Tune in and discover how to enhance your services, build a loyal customer base, and achieve your business goals. Subscribe now and take the first step towards growing a profitable and fulfilling dog grooming business. Let's make your passion for pets a pathway to success!
A big thank you to our sponsor Lopay (www.lopay.com). If you would like to try out Lopay you can have £2500 of free processing fees using this link
https://merchant.lopay.app/ref/PETPASSION2500
Episodes
Mentioned books

Jul 18, 2025 • 58min
Making Social Media Work for Your Pet Grooming Business
In this episode of the Pet Grooming Business Help and Support Podcast, Bill chats with Charlotte from Pet Business Support all about social media, and how pet groomers can use it to grow their business.Charlotte shares her journey, starting as a virtual assistant and growing her business into a thriving membership group, all focused on getting better at social media. She now supports pet professionals across the UK with simple, effective ways to show up online.This episode is full of great tips for anyone who finds social media a bit overwhelming. Charlotte explains that it’s not just about selling – it’s about building real connections with your followers. Sharing your experience and knowledge helps you build trust and makes clients feel more connected to you.They also talk about something many groomers worry about: negative comments or feedback. Charlotte reassures listeners that not every post needs to be perfect, and that it’s more important to focus on helping others than chasing likes or views.Whether you’re just starting out or want to improve your online presence, this episode is packed with advice to help you show up with confidence and grow your grooming business through social media.💬 Key TakeawaysSocial media matters. It’s a great tool for pet groomers to stay visible and build trust with clients.Build a community. Connecting with your audience builds loyalty and helps your business grow.Post helpful content. Share tips, stories, or behind-the-scenes – it keeps your audience engaged.Know your audience. Understanding what your followers care about helps you post the right things.Teach, don’t just sell. When you educate, you position yourself as the expert.Don’t forget email! Having an email list means you can stay in touch, even if social media goes quiet.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

Jul 11, 2025 • 12min
You Don’t Have to Do It All On Your Own
🎧 This Week’s Episode: In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts talks about something that affects a lot of pet groomers: feeling like you have to do everything yourself to succeed.Bill shares a story from a chat he had with top business coach Daniel Priestley, where they talked about how many business owners find it hard to ask for help. Often, this mindset comes from school, where we’re taught that getting help is cheating – but in business, that couldn’t be further from the truth.Bill explains why delegation and mentorship are key to growing a successful grooming business. You might be amazing at grooming pets, but that doesn’t mean you have to be an expert at everything else, like marketing, admin, or finance. It’s okay to hand things over to a virtual assistant or someone who can help.This episode is all about changing the way we think. Bill encourages listeners to reflect on how their upbringing or experience might be holding them back, especially when it comes to asking for support. Running a business doesn’t have to feel heavy. With the right people around you, things get easier, and more fun!💬 Key TakeawaysIt’s okay to ask for help. Getting support in your business isn’t a weakness – it’s smart.Think about your mindset. If you’ve been taught to always do things on your own, it might be holding your business back.You don’t have to do everything. Handing tasks over to others – like a virtual assistant – can give you time to focus on what you love.Being great at grooming isn’t the same as running a business. It takes different skills, and you can learn or outsource them.You’re not alone. There’s a whole community of pet groomers and business experts who can help you grow.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

Jul 4, 2025 • 33min
Talking Teeth with The Dog Tooth Fairy
🎧 This Week’s Episode: Talking Teeth with The Dog Tooth Fairy:In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts is joined by Anastasia, also known as The Dog Tooth Fairy. She’s a well-known expert in pet dental care and shares her knowledge about keeping pets’ teeth clean and healthy.They chat about why pet dental hygiene is becoming a hot topic. Anastasia recently spent time at Crufts, where she noticed more pet owners are asking about dental care for their pets, especially dogs. This growing interest means groomers have a real opportunity to add dental cleaning to their list of services.Bill and Anastasia also talk about how groomers and vets can work together, not against each other. Groomers can look after the day-to-day dental needs of pets, while vets can handle the more serious cases that need anaesthetic. It’s all about teamwork and making sure the pet gets the best care.Anastasia shares tips on how groomers can get started with dental cleaning. She talks about the Emmi Pet system, which allows groomers to clean teeth without needing anaesthetic. It’s a great way to boost your business and help your clients' pets at the same time.If you’ve ever felt unsure about offering dental services, Anastasia has training and webinars to help build your confidence. She wants groomers to feel ready and supported when adding this to their services.🦷 Key TakeawaysPet owners want dental care. Anastasia has seen a big rise in demand for pet teeth cleaning – people are more aware of how important it is.The Emmi Pet system works. Anastasia made extra income in her first month using it, and you can too.Be clear with your clients. Grooming-based teeth cleaning isn’t the same as a vet’s full dental – and that’s OK. It’s about offering regular care, not medical procedures.Work together with vets. Groomers and vets can both play a part in keeping pets healthy; it doesn’t have to be one or the other.Support is available. Anastasia’s course covers everything from dental health to using the Emmi Pet toothbrush – plus lots of useful tips.You don’t have to feel nervous. Trying new services can feel scary, but with the right training and tools, you can grow your business and help more pets.If you'd like to learn more about Anastasia and see if you can earn extra income, visit: www.dogtoothfairy.co.uk and don't forget to use the Promo Code: BILL10 for 10% off the courses.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

Jun 27, 2025 • 45min
Overcoming Camera Anxiety: Transform Your Business Image
In this engaging discussion, Edouard Demarly, a talented French photographer, shares his insights on the power of professional photography for pet grooming businesses. He delves into overcoming camera anxiety and highlights how authentic images can enhance trust and credibility. Edouard emphasizes the importance of self-presentation and shares techniques to capture confidence in front of the lens. He argues that investing in quality imagery is essential, offering substantial returns by creating genuine connections with clients, especially amidst the rise of AI-generated visuals.

Jun 20, 2025 • 28min
Navigating Business Challenges with Bill Betts
Business failures, as perceived in the realm of pet grooming, are not necessarily an indication of defeat, but rather an opportunity for growth and reflection. I, Bill Betts, elucidate the various challenges that pet grooming business owners may encounter, including redundancy and employee resignations. It is imperative to understand that these situations can serve as catalysts for necessary change and improvement within one's business. I advocate for a proactive approach, emphasising the importance of financial awareness and the establishment of a savings buffer to mitigate potential setbacks. Ultimately, reframing our understanding of what constitutes failure can empower us to navigate the complexities of business ownership with resilience and insight.Takeaways: Business failure is often perceived negatively, but it can be reframed as an opportunity for growth. Understanding financial aspects is crucial to prevent unnecessary challenges in business operations. Establishing a savings buffer can provide security and options for future business decisions. When faced with redundancy, it is vital to reassess business strategies and consider the long-term vision. Employee resignations should be viewed as opportunities to improve efficiency and rethink staffing needs. A pivot in business strategy can relieve stress and open doors to new opportunities and creativity. As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

Jun 13, 2025 • 1h 6min
Effective Communication in Pet Grooming: Insights from Amanda Cookson
Effective communication with customers is paramount for success in the pet grooming business, as discussed by Bill Betts and his guest Amanda Cookson in this enlightening episode. They explore the significance of articulating grooming processes and establishing clear expectations to foster understanding and trust with clients. Through anecdotes and practical advice, Amanda underscores the necessity of honest dialogue, not only to enhance the customer experience but also to mitigate misunderstandings about pet care. The conversation further delves into the emotional aspects of communication, examining how the energy and approach of groomers can profoundly impact client relationships. Ultimately, this episode serves as a vital resource for pet grooming professionals seeking to refine their communication skills and cultivate a more positive business environment.Takeaways: Effective communication with pet owners is essential for successful dog grooming businesses, ensuring clarity and understanding. Understanding the emotional state of both the pet and the owner can greatly enhance the grooming experience. Building rapport with clients through open questions fosters trust and leads to better service outcomes. Clear boundaries and expectations need to be set to maintain a productive relationship with customers. As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

Jun 6, 2025 • 59min
The Journey of a Pet Groomer: Insights from Jo Awad
The conversation with Jo Awad unveils the intricate world of pet grooming, with a particular emphasis on the profound impact of pricing strategies and customer relationships within the industry. Jo, an accomplished pet groomer who transitioned from a career in medical support, shares her journey and the challenges faced as she navigated the complexities of establishing her own business, Short Bark and Sides. The dialogue explores the crucial importance of groomers effectively communicating the value of their services to clients, thereby justifying price increases that reflect the quality and care provided. Furthermore, Jo emphasises the importance of cultivating a supportive community among groomers, which not only fosters professional growth but also alleviates the burdens of isolation and anxiety often associated with running a small business. Ultimately, this episode serves as a testament to the transformative power of mindset and community in achieving success in the pet grooming sector.Takeaways: In this episode, we delve into the transformative journey of Joe, a pet groomer, illustrating her transition from a medical career to dog grooming, driven by a profound desire to work with animals. Joe's experience underscores the often unacknowledged complexities of pet grooming, revealing the extensive learning and skill required to excel in this profession, contrary to common perceptions. The discussion highlights the importance of community support and mentorship in navigating the challenges of running a pet grooming business, emphasizing the value of shared experiences among peers. We explore the psychological barriers that pet groomers may face when it comes to pricing their services, and how overcoming these fears can lead to increased profitability and improved client relationships. Joe reflects on her evolution as a groomer and business owner, noting how her mindset has shifted from people-pleasing to prioritising the needs of her business and the well-being of her canine clients. The episode concludes with a discussion on the significance of providing high-quality, personalised care for pets, highlighting how higher pricing can enhance the overall service experience for dogs and their owners. As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

May 30, 2025 • 36min
Alex from Tilly and Family: Revolutionising Pet Grooming with Natural Ingredients
Bill engages in a profound dialogue with Alex from Tilly and Family, focusing on the innovative realm of 100% natural pet care products designed for dogs and horses. A salient point of discussion is the meticulous formulation of Tilly's shampoo bars, which uniquely consist of only five natural ingredients, eschewing harmful chemicals prevalent in conventional pet grooming products. Alex elaborates on the efficacy of these products in alleviating skin irritations often suffered by pets due to environmental factors and chemical exposure. The conversation also traverses the myriad benefits of these shampoo bars for both pets and groomers, highlighting their dual function of cleansing and soothing. Furthermore, we explore Tilly and Family's aspirations for growth and global outreach, aiming to revolutionise pet care standards worldwide.Takeaways: In this episode, we delve into the innovative product range offered by Tilly and Family, which focuses on natural pet care solutions for dogs and horses. Alex from Tilly and Family discusses the significance of using 100% natural ingredients in pet grooming products to enhance the health and well-being of pets. The podcast highlights the various unique shampoo bars available, each crafted with five essential ingredients to promote skin health and cleanliness in pets. We explore the educational aspect of pet grooming, emphasising the importance of informing pet owners about the benefits of using natural products for their animals. You can find out more about Tilly & Family on their website here: https://tillyandfamily.com/As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

May 23, 2025 • 21min
Running your business on the front foot
This podcast episode elucidates the imperative of adopting a proactive approach in the management of one's pet grooming enterprise. I expound upon the concept of operating from the "front foot", which entails taking deliberate actions to assert control over one's business operations rather than passively allowing circumstances to dictate outcomes. This episode also delves into the significance of efficient task management, particularly concerning administrative duties that can often overwhelm business owners. By systematising and outsourcing these tasks, we can liberate ourselves to focus on our core competencies and enhance overall business performance. Ultimately, we aim to inspire pet grooming professionals to embrace a mindset of empowerment and strategic foresight in their endeavours.Takeaways: Bill emphasises the importance of proactively managing your pet grooming business to ensure success. Understanding the various administrative tasks involved can help streamline operations and reduce stress. Systemising tasks and automating processes can greatly enhance efficiency within your grooming business. It is crucial to evaluate and adjust your pricing strategy to reflect the value of your services. Engaging in regular financial reviews allows for better decision-making and control over your business's performance. Outsourcing certain tasks can free up valuable time, allowing you to focus on pet grooming and client satisfaction. As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

May 16, 2025 • 38min
Elevate Your Grooming Business: Insights from Adam of Geared4Grooming
The primary focus of this podcast episode is the essential maintenance of grooming equipment, specifically dryers and clippers, as discussed by Bill and his guest, Adam from Geared4Grooming. Adam, who has extensive experience in the pet grooming industry, shares his journey from a DIY enthusiast to a specialist in repairing and servicing grooming equipment. He elucidates the common problems faced by groomers, particularly regarding the upkeep of their dryers and clippers, and offers valuable insights into effective maintenance practices that can prolong the lifespan of these vital tools. The conversation delves into the intricacies of equipment functionality, the significance of regular servicing, and how such practices can enhance operational efficiency within grooming businesses. Adam also highlights the importance of understanding the specific needs of grooming devices to ensure optimal performance and avoid costly repairs.Takeaways: In this episode, we delve into the essential maintenance practices required for pet grooming equipment, which are crucial for optimal performance. Adam from Geared4Grooming shares his journey from a novice in the grooming industry to an expert in equipment repair and maintenance. We emphasise the importance of regular servicing of dryers and clippers to prevent costly breakdowns and to ensure efficiency in grooming operations. Listeners are provided with practical tips on how to extend the lifespan of their grooming equipment through diligent maintenance and care. As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/