Systems Saved Me®

Join Kelsey O’Neal, founder of Remote Sales Career and the Sales Queen Sisterhood, and Christina Melgar-Thomssen, a social selling expert, as they dive into the world of social sales. They discuss essential mindset shifts for success in DMs, effective lead generation strategies, and how to qualify leads naturally. Kelsey and Christina also address the opportune moment for hiring a DM salesperson, emphasizing the importance of authentic relationships over quick sales. This conversation is a must for anyone looking to elevate their sales game!

If you’ve ever had a launch that flopped despite your best efforts, this episode is your game plan for turning it around. You are in luck because Nicola Moors, a powerhouse launch strategist and copywriter is back to showcase results like 16.4% on a sales page with over 1,000 sales. In this episode, Nicola reveals her five-part REVIVE framework for transforming lackluster launches into repeatable success—and copywriting isn’t even in the framework! She breaks down why most launches fail, the overlooked identity-driven messaging that makes people buy, and how to fix your traffic problem for good. If you’re tired of launches that don’t hit the numbers you want, Nicola’s system gives you the exact steps to tweak, refine, and rework your approach for bigger results. Plus, she shares a real-life client case study that nearly doubled sales—with just one simple tweak.MORE ABOUT NICOLA MOORS: I’m a launch copywriter and strategist helping online creators build empires with copy that talks how they do. My baller clients include Amy Porterfield, Haley Burkhead, Ellen Yin, & Jordan Gill of Systems Saved Me®. Outside of my laptop, I love trash TV, rock 'n' roll, reading, walking and Malbec. Nicola's WebsiteNicola's FreebieNicola's FacebookNicola's InstagramNicola's ThreadsNicola's LinkedInNicola's YouTubeTIMESTAMP: 02:30 – Nicola reveals that copy isn’t the biggest factor in a high-converting launch—so what actually is?07:15 – The biggest mistake course creators make when analyzing why their launch didn’t work.12:50 – Why audiences today are savvier than ever (and how past bad marketing has made them harder to convert).18:40 – A real case study: How one tweak to a sales page skyrocketed conversions from 4.5% to 7.12%.24:15 – The #1 thing more important than perfect copy—this could change how you approach your launches forever.31:00 – Why most launch failures come down to traffic, not copy—and how to consistently grow your audience so you’re not scrambling before launch day.

In this episode of Systems Saved Me®, I'm introducing you to launch strategist and copywriter Nicola Moors, who has worked with top names like Amy Porterfield, Ellen Yin, and even me :) Nicola pulls back the curtain on 2 major mistakes that tank online course launches, and surprisingly, it’s not just about copy. She shares why blaming your copywriter might be a knee-jerk reaction that overlooks the real issue—like not enough traffic or an offer that isn’t compelling enough. Nicola also breaks down how to reverse-engineer your launch goals so they’re actually realistic, rather than being misled by flashy six-figure success stories on social media. If you’ve ever wondered why your sales page converts well but the sales still don’t roll in, this episode is a must-listen. MORE ABOUT NICOLA MOORS: I’m a launch copywriter and strategist helping online creators build empires with copy that talks how they do. My baller clients include Amy Porterfield, Haley Burkhead, Ellen Yin, & Jordan Gill of Systems Saved Me®. Outside of my laptop, I love trash TV, rock 'n' roll, reading, walking and Malbec. Nicola's WebsiteNicola's ChecklistNicola's FacebookNicola's InstagramNicola's ThreadsNicola's LinkedInNicola's YouTubeTIMESTAMP: 02:15 – Nicola shares why copywriting is actually the least important factor in a successful launch (surprising for a copywriter to say!).07:45 – A client fired her copywriter and hired Nicola—only to learn the copy wasn’t the problem at all. Here’s what was actually wrong.13:10 – The hard truth about launch goals—are you aiming too high based on misleading success stories?19:30 – Why your audience is savvier than ever—and how past marketing BS has made them harder to convert.24:55 – The biggest mistake that keeps your launch from hitting its sales target—and it has nothing to do with the sales page.30:20 – Nicola shares her own failed offer story and the one tweak that made her product start selling itself.

In this episode of System Saved Me®, Mary Gonzalez is back to share why relying on superstar employees isn’t the key to scaling—systems are. She explains how strong processes ensure consistent results, even when team members change, reducing stress and increasing efficiency. Mary breaks down how to create foolproof systems, including clear steps, visuals, and automation tools, so tasks can be completed the same way every time. She also challenges business owners to document at least one system this week to experience the freedom that comes with better workflows. Tune in to learn how systems, not A-players, are the real secret to growing a sustainable business!MORE ABOUT MARY GONZALEZ: Mary, founder of Systems Lane, helps businesses streamline systems, optimise workflows, and scale operations with ease through automation. With a passion for simplifying processes, she empowers entrepreneurs to reclaim their time and achieve scalable, sustainable success.Mary's WebsiteMary's QuizMary's LinkedInMary's InstagramMary's FacebookMary's YouTubeMary's ThreadsTIMESTAMPS: 00:02:00 - The Myth of A-Players00:05:00 - Why Systems Are More Reliable Than People00:07:00 - How to Build Scalable Systems00:15:00 - The Freedom That Systems Create

In this episode of the System Saved Me® podcast, Mary Gonzalez, Systems Lane explains why systems are not just extras but the foundation of a successful business. Many people think they aren’t necessary, but businesses grow and run better when they have strong systems in place. She shares real facts showing how small businesses save time, reduce mistakes, and improve teamwork with the right systems. Without them, things get messy, and work becomes stressful, but with good systems, everything runs more smoothly. This episode is a must-listen for business owners who may need a little nudge or two to prioritize systems in their business!MORE ABOUT MARY GONZALEZ: Mary, founder of Systems Lane, helps businesses streamline systems, optimise workflows, and scale operations with ease through automation. With a passion for simplifying processes, she empowers entrepreneurs to reclaim their time and achieve scalable, sustainable success.Mary's WebsiteMary's QuizMary's LinkedInMary's InstagramMary's FacebookMary's YouTubeMary's ThreadsTIMESTAMPS: 00:02 - Understanding the Real ROI of Systems Improvements01:56 - The ROI of Systems Improvement07:31 - Calculating the ROI of Your System13:23 - The Importance of Automation in Business Systems18:00 - The Myth of the Rockstar Team Member

Legal protection can be put on the back burner for online business owners, but it’s so so important especially in this AI age. We’ve got trademark attorney Sarah Waldbuesser, founder of Twist Law and Destination Legal, back again to break down three key ways to protect your business in 2025 and beyond. Sarah explains why contracts, setting up a legal business entity, and securing trademarks and copyrights can save you from major legal headaches. These steps don’t just keep you safe—they help you run your business with confidence. If legal stuff feels overwhelming, don’t worry—this conversation will show you how to make it work for you, not against you!MORE ABOUT SARAH WALDBUESSER: Sarah Waldbuesser, Esq. is a trademark attorney and the founder of TWIST Law and Destination Legal. After several years at a law firm and a few career pivots, she discovered a passion for helping entrepreneurs build and protect their brands. Today, Sarah works with business owners around the world to secure their most valuable asset — their brand — through smart legal strategies that make protection feel approachable and empowering.A passionate adventurer, traveler, and food and wine enthusiast, Sarah loves connecting with like-minded entrepreneurs and chasing new experiences. When she’s not at her computer, you’ll find her exploring epic destinations, savoring wine with friends, or spending time with her two little ones.Sarah's WebsiteSarah's InstagramSarah's LinkedInSarah's FacebookTIMESTAMPS: 00:10 - Understanding Legal Protection for Online Businesses04:15 - Starting with Contracts: The Foundation of Legal Protection10:20 - Legally Protecting Your Business: Contracts and Entities15:03 - Understanding Copyright and Trademark Protection19:23 - The Importance of Trademarking Your Brand

Most entrepreneurs overlook trademarks until it's too late. A leading attorney highlights five critical mistakes that could lead to legal troubles. Many mistakenly believe that having an LLC or domain name automatically protects them, which is far from the truth. The conversation dives into the importance of comprehensive name searches and timely trademark registration. Protecting your brand is essential, and understanding these common pitfalls can help avoid costly surprises down the line.

In this engaging discussion, Sandra Booker, Founder of Changemaker Inc. and a seasoned growth strategist, dives into the uncomfortable feelings many business owners have about their operations. She shares strategies for building confidence through clear messaging and customer feedback. Sandra also discusses vital assessment tools to help entrepreneurs track key metrics and foster growth. Her insights shine a light on the common struggles behind seemingly successful businesses, encouraging listeners to embrace their journeys.

This episode of the System Saved Me® podcast, Sandra Booker, a seasoned Fractional COO & founder of Sidekick COO, shares about the essential metrics that every business owner must monitor to ensure thriving operations. Her and I both know that anxiety can kick in when you hear the word metrics; however, Sandra's expertise promises to demystify this aspect, providing clarity on what data truly matters. She is incredible at not overwhelming you with a CVS receipt list of metrics to track, but what ACTUALLY matters. (Hint: it's not vanity metrics). Enjoy this episode - especially for my fellow systems folks!MORE ABOUT SANDRA BOOKER: Sandra Booker, Founder of Changemaker Inc. (home to Sidekick COO and The VA Studio) and creator of Scale Society, is a mentor, Fractional COO and growth strategist. She specializes in helping overworked, overwhelmed, multi-hatted entrepreneurs become the CEOs of sustainably scalable, and powerfully profitable businesses. After helping local businesses thrive, and receiving accolades in her community (like the 40 Under 40 award) Sandra turned her attention to the world of online service providers, and her clients have included familiar names like Chanti Zak, Tarzan Kay, and Laura Belgray. In her (efficiently used) spare time, she teaches others how to build and grow their own 6-figure virtual assistant practices and is on a mission to create a million jobs by helping her clients and students scale their businesses.Sandra Booker's WebsiteSandra Booker's InstagramSandra Booker's FreebieSandra Booker's LinkedInSandra Booker's YouTubeSandra Booker's ThreadsTIMESTAMPS: 00:12 - Understanding Metrics: The Numbers Behind Your Business02:11 - Understanding Metrics for Business Success06:28 - Understanding Cash Flow Management11:46 - Understanding Business Metrics: Leading vs Lagging Indicators14:22 - Getting Started with Metrics Tracking

Brigitte Lyons returns to the System Saved Me® podcast to discuss an unique approach to hiring that enabled her to build a highly effective team that never missed a single deadline for 2 consecutive years. Throughout this episode, Brigitte speaks to why skills aren't enough and how the alignment of a candidate's mindset and behaviors with the demands of the role is huge. She shares the impact of behavioral assessments and constructive feedback discussions during the hiring process, which serve not only to gauge candidates' capabilities but also to evaluate their fit within a specific organizational culture. This episode is particularly beneficial for entrepreneurs and small business owners who have faced the discouragement of previous hiring mistakes and are looking for a systematic method to cultivate a team that thrives in a collaborative environment. Join us as Brigitte unpacks practical strategies that can be immediately implemented to enhance your hiring processes and foster an incredible team.MORE ABOUT BRIGITTE LYONS: Brigitte Lyons is an operations + leadership consultant who believes that building a business that can run without you is better for EVERYONE -- even if you never intend to sell or step away from yours.When she founded her last company, she built a business to support her goal of full-time travel, which she was able to sell 3 years later. Brigitte Lyons WebsiteBrigitte Lyons InstagramBrigitte Lyons ThreadsBrigitte Lyons LinkedInBrigitte's FreebieTIMESTAMPS: 00:10 - Hiring Strategies for Success01:25 - Building Your Dream Team: The Breakthrough Hiring Hack07:35 - Improving Hiring Practices for Remote Work13:21 - Evaluating Candidates: The Importance of Assessments16:57 - Creating Positive Work Environments