Business Tao with George Kao

It's good to niche your offers, but you don't have to niche yourself / the entirety of your business.For us solopreneurs, it's about credibility anyway, not as much about niching... Comment on this episode:https://youtu.be/SLOr7M4GMTk This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

You might want to listen to this more than once...This segment is a sample from the Authentic Business Course:http://smpl.ro/BizInsights This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Authentic, consistent creation... it’s a spiritual practice:* Post without checking for engagement (until your regular data gathering)* Show up and create as a discipline, not relying on inspiration only.* You are practicing your internal locus of motivation, the source of your authentic power and voice.Watch the video / add your comments here:https://youtu.be/Rr_W44dqmqQ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

"There are only TWO spots left in the program. Sign up now!"…is the sort of marketing message we might receive from a conventional marketer.It seems to me that they haven’t taken the care to consider how the audience feels. They're doing it because it "works" to get those few openings filled.When they offer only 2 spots left, and yet the campaign is being sent to thousands of people, what are the rest of those people supposed to do? They’re supposed to feel left out.In this episode I discuss marketing with FOMO (fear-of-missing-out) and a healthier alternative...Watch the video / add your comments here:https://youtu.be/o83bKOhfwIE This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

To comment on this episode, go to: https://youtu.be/jllrDSO5NyQJeffrey Scott's website:https://www.joyomancy.comThe Technomancy Workshop:https://www.joyomancy.com/book-technomancy-workshop.html This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Your ambitions can be as grand as you want them to be. What inspires you? Dream it! Yet, when it comes to the timeline of when those dreams are met -- hold to them loosely. Be unattached to the results of each day, each week, each month.Instead, attach yourself, care much more, about the schedule you planned for today... Watch the video / add your comments here:https://youtu.be/WJnZBuaUuDU This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

No, you don't have to do what those marketing experts are telling you -- you don't have to use persuasion psychology to have a successful business. (I'm living proof and so are many others out there who simply focus on showing up consistently and authentically.)Watch the video / add your comments here:https://youtu.be/sA2ez5B4-6I This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

The next time an expert tells you that a marketing or conversion tactic “works”... ask this question: “It might work to convert 10% of the audience… but does it build trust with the other 90%... or would it feel salesy to them?”Watch the video / add your comments here:https://youtu.be/d3sWWBxRrvk This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Understanding the two energy sources that move your business forward... passion vs. compassion.In other words...Do what you love? Or...Offer what they want?Try to integrate these two...Watch the video / add your comments here:https://youtu.be/w1JmTkTz4-U This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Announcing my upcoming course:“What Do You Do?” –Integrate Your Deep & Diverse WorkInto a Coherent Intro & About Page(3-Week Transformational Experience For Soulful Service Providers)Have you found it challenging to communicate the depth and complexity of your work to others?Multi-passionate solopreneurs often struggle with conveying the essence of their offerings in a way that resonates with potential clients and collaborators.Let’s do this important work – together in community – for each of our businesses.This 3-week experience is tailored for solopreneurs who have diverse passions and tools. We will clarify, and then practice, how to describe our work.Throughout this course, you will create (or update), with the support of a community of fellow service providers, the following assets:1. A captivating Bio that can be used on your website and social media profiles, as well as a modified version for introducing yourself in a group.2. A new (or improved) About Page about you and your work – one of the key pages for your website.3. A clear and resonant Professional Title that you can proudly use in various places: LinkedIn Headline, your Zoom name, and many other places where you’re introduced.4. An authentic and simple Homepage Video where you introduce your work for 1 minute and invite the visitor to explore your website.5. A simple Media Kit webpage you can send to people interested in interviewing you on their podcast or video channel.If it sounds exciting to you to create these things – with my facilitation – in a supportive community of kindred spirits, then I hope you’ll join us for this 3-week experience!See the dates + the price at the enrollment page here: Details & EnrollmentAsk any questions here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com