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Every vendor out there would love to get on the shelves of big-box retailers. But the conversation finishes as soon as they ask for the price list. It might finish even sooner if you don’t know how to find the right buyer and understand their interests before pitching to them. So what are the best practices to get the attention of retail buyers?

In today's episode our guest, Gil Bar-Lev, shares insights about the challenges associated with getting products on retailers’ shelves. He also talks about how dropshipping works and how some people might confuse it with the wholesale model. Finally, he discusses different strategies in navigating larger procurement organizations and how to get their attention.

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

"Light Marketing" -- activating the light side of the force💡 in your business / lightside marketing