Searching For SaaS
Josh Ho & Nate Bosscher
A podcast with a fresh perspective on the stages of building a SaaS business
Episodes
Mentioned books
Dec 22, 2021 • 37min
EP38: The unique work culture at Referral Rock
Today Josh shares the inside of Referral Rock's remote work culture. Nate & Josh explore what's worked what hasn't.
Dec 8, 2021 • 37min
EP37: Nate talks about email outreach with Josh
Nate wants to reach customers via cold email outreach and talks to Josh about various approaches.
Nov 17, 2021 • 31min
EP36: Josh and Nate talk about approaches to events and trade shows
Nate talks through the an opportunity for him to reach ideal customers at an upcoming trade show.
Nov 3, 2021 • 35min
EP35: The challenge in creating an ideal buying experience
Nate's recent buying experience is frustrating. He just wants a SaaS to take his money. Josh sheds light on why it's not so easy on the other side depending on the stage of the business.
Oct 27, 2021 • 31min
EP34: Benefits and Problems with Founder Communities
Nate and Josh talk about the various founder communities they are in. They can see the great benefits as well as unique challenges of being involved in founder communities.
Oct 20, 2021 • 33min
EP33: In B2B SaaS: What comes first brand, story, or positioning?
Nate and Josh debate their views on these well known marketing terms and how to make sense of it for B2B SaaS
Oct 13, 2021 • 37min
EP 32: Why it took 3+ years for Josh to fix obvious user problems
Josh and Nate explore how Josh's product had some serious onboarding problems, why it took so long to solve them, and the advantages services played in a optimum outcome.
Oct 6, 2021 • 39min
EP31: Nate and Josh talk about pricing for Nate’s project
Nate is thinking through initial pricing and chats with Josh on how he has done it with his products.
Sep 29, 2021 • 31min
EP30: Review Sites a Necessary Evil + Hacks to get around them
Josh and Nate discuss software review sites and how they relate to lead gen and SEO. Josh was especially fired up and gives some hacks/tips to give the sites less power.
Sep 22, 2021 • 31min
EP29: Ryan Castillo on the switch from big corporate marketing
Ryan Castillo is a developer, marketer and analyst. He's worked at a publicly traded, 1000+ employee company and he just jumped ship! Today we cover Ryan's journey and what brought him to where he is today.
