Eat Blog Talk

Megan chats with Amy Northard about how to treat your blog like a business, what expenses you can write off, and how to finally feel confident about finances as a food blogger. Amy Northard is the Accountant for Creatives®. She is a Certified Public Accountant (CPA) who specializes in working with creative small business owners to make taxes and bookkeeping less stressful. She has a passion for helping small business owners navigate the financial aspects of starting and operating a business so they can focus on their craft. Money can feel overwhelming, but the right systems and mindset will save you stress, time, and money. This episode covers the essential steps to separate hobby from business, make smart financial decisions, and prepare for tax season without panic. Key points discussed include: - Start with separation: Why opening a business bank account is the easiest first step. - Bookkeeping basics: How to track income and expenses without overcomplicating it. - Avoid hobby status: What the IRS looks at when deciding if you're really running a business. - LLC vs. S Corp: When it makes sense to take the leap and what benefits each structure offers. - Top deductions to claim: From groceries and mileage to courses, masterminds, and retreats. - Quarterly taxes explained: How to set aside the right amount without stress. - Documentation made simple: The easiest way to track receipts and stay audit-ready. - Hiring help wisely: What you need to know about contractors and 1099s. If You Loved This Episode… You'll love Episode 632: How to Survive an IRS Audit and Which Red Flags to Look Out For with Ansley Beutler. Connect with Amy Northard Website | Instagram

Enza Whiting teaches us about the power of community in food blogging and why finding your people can transform both your business and your joy. She has been a food blogger for about 4 years. This is her second career and her passion. Before this, she was a director for a national insurance company for 34 years. Her website memorializes their traditional family recipes, traditions, and new family favorites. Blogging can feel lonely, but you don't have to do it alone. In this conversation, we dive into how building a trusted group of peers can accelerate growth, reduce overwhelm, and keep your passion alive. Enza shares her journey from corporate life to blogging and how surrounding herself with supportive peers has been the key to her momentum. Key points discussed include: Community beats isolation: Why blogging becomes more sustainable when you stop doing it alone. Find your circle at conferences: How in-person events can spark lasting relationships. Consistency matters: Meeting regularly keeps accountability and friendships strong. The glue is personal connection: Building bonds beyond business creates trust and longevity. Support during struggles: A group that understands your wins and setbacks keeps you grounded. Start small: Even two or three committed people can form a powerful support system. Invest in relationships: Time and energy spent nurturing connections will pay off. Look for generosity, not competition: Healthy groups share ideas freely and lift each other up. Connect with Enza Whiting Website | Instagram

Learn how to protect your joy and energy during the busiest season so you can hit your goals without burning out. Q4 is such a whirlwind, isn't it? There's so much opportunity for growth and revenue, but the pressure can be overwhelming. I've been through seasons where I let the busyness steal my joy and leave me depleted by the holidays. I don't want that for you, so let's talk about how to guard what matters most this season. Action Plan: - Set non-negotiables: Choose three baseline commitments for your well-being. - Add joy breaks: Infuse small, simple pleasures into your daily workflow. - Ruthlessly prioritize: Focus only on what truly moves the needle this season. -Schedule downtime now: Block rest before the chaos begins and protect it. - Guard your mornings and work time: Keep distractions away so you start strong and stay focused. More from Megan YouTube | Website | Instagram Resources Megan's recommended books and resources

Megan chats with Kelsey Smith, who went from beauty YouTuber to successful food blogger, about how to reinvent your blog with intentional pivots and smart systems (instead of giving up completely). Kelsey Smith is the recipe developer and content creator behind By Kelsey Smith, where she shares shortcut, no-fuss comfort food for busy families. Her recipes focus on simple, time-saving ingredients that make homemade cooking feel doable, even on the busiest nights. From no-bake desserts to one-pan meals, everything is designed to minimize effort without sacrificing flavor. Blogging rarely follows a straight path. From beauty YouTube videos to a food blog that now out-earns Kelsey freelance work, this story shows how resilience, systems, and incremental changes can lead to sustainable growth. Key points discussed include: - Pivot with purpose: See how shifting niches can unlock new energy and direction. - Incremental change works: Learn how small, steady steps prevent burnout and create momentum. - Ride the ups and downs: Find out how to navigate algorithm hits, traffic drops, and discouragement. - Systems bring peace: Build schedules and backend workflows that make blogging manageable. - Community matters: Discover why masterminds, groups, and conferences accelerate growth. - Diversify income: Balance freelance work and blogging to create stability and confidence. - Stay authentic: Focus on the work you love while letting go of trends that no longer serve you. Connect with Kelsey Smith Website | Instagram

Matt Molen teaches us how to transform email from a dreaded chore into a powerful, money-making, audience-building machine. Matt Molen is the CEO of Email Crush (emailcrush.com) and the creator of Email on Autopilot (emailonautopilot.com), the course that helps creators grow email lists fast, send stuff people actually open, and automate the rest so it runs while you sleep. He's helped hundreds of bloggers go from "Ugh, I should really send a newsletter…" to "Whoa, email is an awesome traffic driver!" Whether you want to DIY your strategy or hand it off completely, Matt's your guy. His boutique agency runs email for some of the biggest creators online, the ones whose content you've read, bookmarked, or binge-scrolled at 2 a.m. Email can be your strongest growth tool - if you know how to use it. Learn how to send emails with purpose, grow your list with confidence, and see results that truly matter. Key points discussed include: - Why consistency is everything: Learn why sending emails regularly builds trust and long-term traffic. - Send more than you think: Find out why daily or multiple sends a week can actually serve your audience better. - Traffic and branding boost: Discover how email strengthens your positioning while driving clicks to your blog. - Repurpose what works: Learn how to repeat winning emails without overwhelming your subscribers. - Simple growth strategies: Use tools like lead magnets and gated print features to expand your list. - Selling through email: Build trust first, then confidently share your products and offers. - Use data wisely: Evaluate open rates, clicks, and repeat success to refine your system. Connect with Matt Molen Website | Instagram

Discover how starting your day by creating before consuming can shift you from reaction mode to creative flow and completely transform your energy. I know how tempting it is to reach for your phone first thing in the morning. I've been there too, scrolling emails and feeds before even checking in with myself. But I've learned that when I create first, even in the smallest way, everything feels different. This little shift has the power to change your entire day, and I can't wait to share how. Action Steps: - Anchor your energy: Create before outside noise influences your mindset. - Strengthen your voice: Trust your own ideas by putting them first each morning. - Build self-trust: Just ten minutes of output can spark momentum for the whole day. - Start small: Journal, sketch, record a memo, or open a draft, keep it simple. - Make it stick: Use rituals, trackers, or accountability partners to stay consistent. More from Megan YouTube | Website | Instagram Resources Megan's recommended books and resources

Megan chats with Sarah Seeds from Plant Based Ginger about the surprising power of narrowing your focus to grow a loyal audience, attract brand partnerships, and create lasting impact. Sarah Seeds has been plant-based for over 20 years, and nothing makes her happier than getting people to rethink veggies. For her, food is creativity, connection, and a little bit of kitchen magic. Whether it's turning zucchini into crispy fries, chickpeas into dreamy hummus, or filling your plate with bold, colorful plants, her goal is simple: to help you fall in love with veggies, one delicious bite at a time. We dig into why doing less can actually help you grow more. Sarah shares how choosing one clear focus transformed her blog, brought exciting brand collaborations, and kept her creative energy alive. If you've been resisting niching down, this episode will give you the clarity and motivation you need to move forward with confidence. Key points discussed include: - Start with what you love: Passion is the best fuel for building a brand that lasts. - Analytics reveal the path: Use data to see what content resonates and double down on it. - Authenticity wins every time: Genuine engagement builds stronger, more loyal communities. - Brands want specialists: Companies notice when you're known for one thing done well. - Niching down isn't just content: Photography style, captions, and even music choices matter. - Local and seasonal storytelling: Highlighting fresh, regional ingredients adds depth and uniqueness. - Community beats competition: Collaboration with other creators expands reach and support. - Flexibility drives success: Growth comes when you're willing to pivot and refine your focus. The Grow Community Cookbook If You Loved This Episode… You'll love Episode 468: A Hyper-Niche Blog is More Valuable Than You Think (+How to Make an Income From it) with Emily Rhodes Connect with Sarah Seeds Website | Instagram

Mimi Council talks about her journey from running a bakery for over a decade to building a flourishing food blog rooted in organic, approachable recipes. Mimi Council founded one of the first organic bakeries in the country and ran it for over a decade before selling it. During that time she wrote 3 cookbooks. Now she's a recipe developer, photographer, and food blogger. She also focuses on recipes for your dog in addition to bakery-style desserts. This episode offers practical insight for anyone moving from brick-and-mortar food business into blogging. You'll learn how to translate in-person experience into online success, avoid common pitfalls, and embrace the freedom and creativity that blogging allows. Key points discussed include: - Leverage existing audiences: Carry over loyal customers and social media followers to jump-start blog growth. - Invest in photography skills: Strong visuals build credibility and make recipes irresistible. - Keyword research is the new costing: Just like bakery pricing, keyword strategy determines profitability. - Balance creation with strategy: More recipes alone won't bring success without thoughtful planning. - Embrace imperfection: Show real bakes rather than striving for flawless results. - Use trends wisely: Translate seasonal bakery bestsellers into timely blog content. - Protect your freedom: Blogging lets you enjoy flexible hours and creativity without the grind of long bakery shifts. Connect with Mimi Council Website | Instagram

Even when life is good, it's easy to resist joy out of fear or discomfort. This episode reveals why we sabotage our own happiness and how to finally soften, stay present, and let joy all the way in. Have you ever felt like life is good, maybe even great, yet something inside you won't let you fully enjoy it? I've noticed this pattern in myself and realized that often we subtly shut out joy out of fear, discomfort, or self-protection. In this episode, I share honest reflections and practical steps to stop sabotaging your happiness so you can experience more peace, presence, and connection. Action Plan: - Name the resistance: Acknowledge out loud when you feel yourself pulling away from joy. - Stay in the moment longer: Allow hugs, laughter, or silence to linger without rushing to distraction. - Start a joy journal: Record times when joy knocked but you resisted, and explore why. - Practice receiving: Accept compliments and gifts without deflection to expand your capacity for joy. - Repeat joy affirmations: Use affirmations like "It is safe to feel this good" to retrain your nervous system. More from Megan YouTube | Website | Instagram

Apply for the 2026 Eat Blog Talk Mastermind Megan brings us behind the scenes of her high-level Mastermind group, where current members share the real challenges, breakthroughs and unexpected wins that shaped their year. If you've ever wondered what it's really like inside a high-level Mastermind, this episode offers a candid look from the members themselves. You'll hear their doubts before joining, the value they've gained, and the surprising ways the group has impacted both their businesses and their lives. Key points discussed include: - Accountability that sticks: Weekly check-ins and shared wins create real momentum and progress. - ROI beyond numbers: The value isn't only financial, it's in mindset shifts, clarity and connection. - Planning ahead with confidence: Members doubled output and learned to map content months in advance. - Feedback that matters: Honest insights from peers helped refine projects, ebooks and big launches. - Community over isolation: Deep connections replaced the loneliness of blogging alone. - Retreat magic: In-person time jumpstarted trust, collaboration and breakthrough conversations. - Unexpected growth: Members discovered they didn't need to start over, just refine what was already working. - The ripple effect: New perspectives inspired long-term vision and a true CEO mindset. Mastermind Members' Blogs Joyfully Mad by Madison The Mindful Mocktail by Natalie Bakes By Brown Sugar by Cheryl Pumpkin 'n Spice by Gayle Our Gabled Home by Anya