Eat Blog Talk 743: Turn Your Email List Into Your Most Powerful Blogging Tool With Matt Molen
Matt Molen teaches us how to transform email from a dreaded chore into a powerful, money-making, audience-building machine.
Matt Molen is the CEO of Email Crush (emailcrush.com) and the creator of Email on Autopilot (emailonautopilot.com), the course that helps creators grow email lists fast, send stuff people actually open, and automate the rest so it runs while you sleep.
He's helped hundreds of bloggers go from "Ugh, I should really send a newsletter…" to "Whoa, email is an awesome traffic driver!"
Whether you want to DIY your strategy or hand it off completely, Matt's your guy. His boutique agency runs email for some of the biggest creators online, the ones whose content you've read, bookmarked, or binge-scrolled at 2 a.m.
Email can be your strongest growth tool - if you know how to use it. Learn how to send emails with purpose, grow your list with confidence, and see results that truly matter.
Key points discussed include:
- Why consistency is everything: Learn why sending emails regularly builds trust and long-term traffic.
- Send more than you think: Find out why daily or multiple sends a week can actually serve your audience better.
- Traffic and branding boost: Discover how email strengthens your positioning while driving clicks to your blog.
- Repurpose what works: Learn how to repeat winning emails without overwhelming your subscribers.
- Simple growth strategies: Use tools like lead magnets and gated print features to expand your list.
- Selling through email: Build trust first, then confidently share your products and offers.
- Use data wisely: Evaluate open rates, clicks, and repeat success to refine your system.
Connect with Matt Molen