

IndieGameBusiness®
Jay Powell
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Episodes
Mentioned books

Oct 28, 2019 • 1h 11min
Juney Dijkstra - The Untold Value of a Good Publisher
We typically only look at publishers as a source of funding and marketing. Juney explains all the additional value a good publisher can add from SKU strategy to securing age ratings to finding development support. There's a lot of untold support that comes from a good partner and Juney lefts the veil on all of it.
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Oct 27, 2019 • 1h 3min
Red Vonix - The Indie Guide to the Tokyo Game Show
Red Vonix returns to the show to talk about his experience as an indie dev at the Tokyo Game Show. We talk preparation, knowing some Japanese, customs, and how to best approach the show.
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Oct 10, 2019 • 1h 9min
Glenn Banton - How working with non-profits benefits developers as well
Operation Supply Drop provides thousands of digital codes, physical games, board games and more to active duty military and veterans. Executive Director Glenn Banton stops by to talk about working with non-profits in general, walk us through some of the tax implications, and answered our questions on how donating to non-profits in general helps developers as well.
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Oct 7, 2019 • 57min
Brandon Pham - Going from AAA to Indie
Brandon and his co-host Larry produce the popular podcast "GameDev Unchained". They're also experienced AAA developers that have made the jump to indie development. We talk about what lessons they did (and did not) bring with them from the AAA world, their podcast, and the free video conference they host each year to help pass on some of their knowledge.
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Oct 7, 2019 • 53min
Gregan Dunn - Conversation with a publisher
Gregan joined us to give a bit of insight into what publishers are looking for from developers. We discuss what to be ready to show, how to approach them, and the key indicators that they are looking for in new teams.
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Sep 25, 2019 • 1h 14min
Chris Zukowski - How Steam users see your game and why email marketing isn't dead
Chris wrote a great article recently after he did a bit of user research into how users look at Steam pages before they buy (or don't). We asked him to come on the show and elaborate. He also gave us some great insight on email marketing and shared his free ebook as well.
Chris' Gamasutra article
Chris' Email Marketing Ebook
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Sep 11, 2019 • 55min
The case for NOT demoing your game in conference meetings (and other things)
In one of life's cruel ironies, conferences can be the absolute worst time to demo your game to publishers and media. We'll tell you why. Plus we catch up from GD Connect and PAX! This is a short one, we're getting back in our groove from being off for two weeks!
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Sep 5, 2019 • 1h 10min
Elizabeth Sarquis - Creating games for the greater good
What if we could use all this technology, insight, and visibility we have as an industry to make the world a better place? There's a growing movement to do just that and Elizabeth Sarquis and her team have been on the front end of it for some time. We talk about their new platform as well as all the benefits we as an industry bring to the table in this episode.
https://www.linkedin.com/in/elizabeth-sarquis-011bb95/
https://jukko.com/
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Sep 3, 2019 • 1h 26min
Nav Gupta - App Store Optimization: How to do it and why you should
Getting your game on the various app stores isn't good enough these days. You need to be able to optimize everything from your text to your icon to grab the attention of players, and the various search engines. Nav Gupta has been doing this for a long time and he stops by to share his tips and insights into doing it well.
https://www.twitch.tv/academyofgames0
https://twitter.com/AcademyOfGames0
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Aug 23, 2019 • 1h 26min
Alex Golebiowski - How PixelNAUTS Games Self Published Lost Orbit on Multiple Platforms
Alex Golebiowski and his partner established PixelNAUTS as an outsource art studio back in 2010, they recently just self published Lost Orbit on Xbox One and Nintendo Switch. Although they have now self published the game on four platforms, Alex talks to us about the hurdles in doing so and why they're looking for a publisher for the next game.
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie