

IndieGameBusiness®
Jay Powell
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Episodes
Mentioned books

Aug 14, 2019 • 1h 17min
Christian Perez - The important (and overlooked) business parts of indie game development - Part 2
Christian has a brilliant story to tell about why he makes games and how he's doing it while holding down a full time job. Originally from Puerto Rico, Christian moved to Oregon after Hurricane Maria. Now he and his team are building an MMO on a budget. This episode picks up (roughly) where part one left off.
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Aug 12, 2019 • 1h 18min
Michael Brown - An introduction to PR agencies and what you can do on your own
Vicarious PR is an award winning agency representing both large and small developers and publishers in the industry. Michael discusses what developers need to know when hiring an agency, but also goes into detail about the PR work developers can do on their own.
https://twitter.com/VicariousPR
https://www.facebook.com/VicariousPR
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Aug 9, 2019 • 50min
Habib Chams - Opportunities for developers and publishers in the Middle East and North Africa
The MENA region isn't usually top of mind for developers and publishers when they are launching their games. Habib joined us to explain why the region should be. For one thing, the ARPPU is nearly 10x that of China. The UA cost for mobile games is lower, and you can release the games in English. We had some connection difficulty with the interview on this one but it's still full of some great advice.
https://dgcgames.com/
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Aug 6, 2019 • 1h 47min
Lauren Anne Marie Carter - Talking about all the things no one talks about as an indie dev
Lauren is the Founder of Narratio Studios, creators of the narrative game "Powerless". This is hands down one of the best shows we've had, as well as the longest. Lauren isn't afraid to talk about many of the things that make indie development tough, especially as a woman. We talk about presenting a game for the first time at a expo for the public, when to know when to kill a game, and much more. If you're an indie dev, this episode is a "must listen" for you.

Aug 4, 2019 • 1h 29min
Adam Creighton - The importance of having a mentor
Adam has a group of people that he checks in with every week, month, or once or twice a year. It's a system of accountability and mentorship that he believes in and has built over the years. He was kind enough to let us in on the system and discusses how having a mentor can really help you personally and professionally.
Adam's Twitter - https://twitter.com/adamcrei
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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Jul 29, 2019 • 1h 17min
Christian Perez - The important (and overlooked) business parts of indie game development
Christian has a brilliant story to tell about why he makes games and how he's doing it while holding down a full time job. Originally from Puerto Rico, Christian moved to Oregon after Hurricane Maria. Now he and his team are building an MMO on a budget. The interview was so interesting that it ran long and we had to break it up into two parts!
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Jul 16, 2019 • 1h 9min
Paul Arendt - Planning and releasing indie game post launch content
Paul and Failbetter Games have had a lot of success and created long tails of revenue through post launch content with both Sunless Seas and the more recent Sunless Skies. Paul discusses the strategies and planning that go into this and how you can do it with your studio as well.
https://www.failbettergames.com/
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Jul 15, 2019 • 1h 12min
Heiny Reimes - The state of indie games
Heiny runs one of the most successful and most active Discord servers for indie games. In this episode we discuss the trends and issues he's seeing from developers both on his server and at the conferences he attends.
https://twitter.com/HeinyReimes
Heiny's Discord: https://discord.gg/r5sERmY
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Jul 15, 2019 • 1h 31min
Red Vonix - What theme parks can teach us about game design
Do you know what a "winnie" is? I didn't, but Red does. He explains several theme park mechanisms than can be used in game design. We also discuss the "5 minute rule" and other aspects of his 20 years in games.
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Jul 14, 2019 • 1h 19min
Fedor Van Herpen - Using Technology for Networking at Industry Events
Fedor Van Herpen of MeetToMatch discusses the various ways you can reach out and connect before conferences without having to rely on the good old "cold email". By connecting and making basic introductions before a conference, you save valuable time while you're at the conference.
Or... you could attend one of our virtual business events where video calls make running between meetings a thing of the past!
_____
To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business
Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com
Watch the official live stream: www.twitch.tv/indiegamebusiness
Watch INDIE's stream: www.twitch.tv/INDIE
Join the Indie Game Business Discord: http://bit.ly/IGBDiscord
The Twitters to follow -
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie