IndieGameBusiness®

We welcome Chris back to the show to discuss how to find your game's hook, what felt he did right and wrong in marketing his latest game, and more! Links from the show: http://returntoadventuremountain.com/how-to-design-mario-levels-that-dont-suck/ http://howtomarketagame.com/free http://howtomarketagame.com/2019/12/11/how-i-do-competitive-analysis-for-my-game/ http://howtomarketagame.com/2019/12/23/know-your-games-anchor/ _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: https://mixer.com/IndieGameBusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Indie Game Business: https://twitter.com/BusinessIndie Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie

If you haven't read Victoria's articles on indie game marketing you should do that first.  We cover a lot in this episode, but here are a few points. Victoria explains the modern buyer's journey. She outlines some of the most common mistakes teams make in marketing We cover how you approach marketing with a title like Dwarf Fortress What tools she uses to manage all this and more.... _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: https://mixer.com/IndieGameBusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Indie Game Business: https://twitter.com/BusinessIndie Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie

Elena grew developer iLogos from just a handful of people to over 300 in a matter of years.  Her advice and experience when it comes to business development is certainly to be listened to.  Especially if you are trying to find new contract work for your studio.  In this episode we cover: Common mistakes developers make How to make your game more attractive to publishers Tips for networking to grow your company and of course there is more! *Bear with us on the audio for this episode.  Elena was in a coffee shop at the time. https://www.linkedin.com/in/olenalobova/  https://www.facebook.com/olena.lobova  https://www.facebook.com/gameachievershub _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: https://mixer.com/IndieGameBusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Indie Game Business: https://twitter.com/BusinessIndie Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie

Having a great audio solution for your indie game can get expensive.  Unlock Audio has created a system that helps.  We're talking with Elliot Gallighan today to  answer all your questions on how to give your indie game a AAA audio solution. Unlock Audio - https://www.unlockaudio.com/ Unlock's awesome pricing tool - https://tool.unlockaudio.com/ _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: https://mixer.com/IndieGameBusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Indie Game Business: https://twitter.com/BusinessIndie Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie

Renee Gittins is both an indie developer and the Executive Director of the IGDA.  She stopped by the show today to give postmortem on her successful Kickstarter and talk about the new happenings at the IGDA.  The links mentioned on the show are listed below. https://store.steampowered.com/app/378690/Potions_A_Curious_Tale/ https://www.gamasutra.com/blogs/JustinFrench/20180129/313801/The_Importance_PreRelease_Community_Building_And_Early_Organic_Marketing8203_For_Indies.php https://www.kickstarter.com/projects/1268017280/potions-a-curious-tale https://igda.org/ https://discord.gg/igda _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: https://mixer.com/IndieGameBusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Indie Game Business: https://twitter.com/BusinessIndie Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie

Sebastien knows a bit about positioning products.  He's been in the industry for 15 years and has worked on everything from indie games to digital distribution at Amazon.  Most recently, in addition to his indie game, he's built the Yunoia platform that pairs developers with publishers.  As part of that platform, he and his team created the PPG tool (https://game-statistics-staging.herokuapp.com/) that lets indie devs do some great research before launching their game.   _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: https://mixer.com/IndieGameBusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie

You know copyrights and trademarks are important, but how much do you know about the difference between them, how to get one, and what to do when you have one?  That's why we brought industry veteran attorney Dan Rogers to the show.  We go through these questions and more (while trying to raise money for Indie's charity drive on Twitch). _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie

We typically only look at publishers as a source of funding and marketing.  Juney explains all the additional value a good publisher can add from SKU strategy to securing age ratings to finding development support.  There's a lot of untold support that comes from a good partner and Juney lefts the veil on all of it. _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie

Red Vonix returns to the show to talk about his experience as an indie dev at the Tokyo Game Show.  We talk preparation,  knowing some Japanese, customs, and how to best approach the show. _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie

Operation Supply Drop provides thousands of digital codes, physical games, board games and more to active duty military and veterans.  Executive Director Glenn Banton stops by to talk about working with non-profits in general, walk us through some of the tax implications, and answered our questions on how donating to non-profits in general helps developers as well. _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie