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The Crux of the Story

Latest episodes

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Jan 31, 2020 • 1h 1min

The Crux - Tobe Berkovitz

In our twenty-seventh episode, Gary and Mike interview Boston University professor and political media consultant Dr. Tobe Berkovitz. They discuss political communications strategies in the 2020 presidential primaries and look ahead to the 2020 general election.
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Dec 15, 2019 • 1h 1min

The Crux - Mike O'Neill

In our twenty-sixth episode, Gary and Mike interview their good friend Mike O’Neill, chief corporate affairs officer at American Express. At the time this episode airs, Mike is set to retire in a few weeks, so they talked about his favorite memories working at AMEX and Small Business Saturday.
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Nov 24, 2019 • 58min

The Crux - Sarah Sheffer and Will Fernandez

In our twenty-fifth episode, Gary and Mike have the special honor of interviewing their adult children, Sarah Sheffer and Will Fernandez, two Millennials who care about change and purpose in communications. Sarah is the senior communications officer at Refugees International, and Will is a WPP Fellow at Wunderman Thompson.
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Nov 15, 2019 • 52min

The Crux - Pete Souza

In our twenty-fourth episode, Gary and Mike interview Boston University alum and former chief official White House photographer Pete Souza. They talk about Pete’s two books, Shade: A Tale of Two Presidents and Obama: An Intimate Portrait, as well as how we became the White House photographer for two U.S. presidents.
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Nov 8, 2019 • 1h 1min

The Crux - PRWeek Bellwether Survey

In our twenty-third episode, Gary and Mike are joined by Ray Kotcher, professor of practice at Boston University, Arunima Krishna, assistant professor at Boston University, and Steve Barrett, VP, editorial director PRWeek. They discuss the 2019 PRWeek Bellwether survey done in partnership with Boston University.
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Oct 31, 2019 • 1h 7min

The Crux - Tammy Vigil

In our twenty-second episode, Gary and Mike interview Associate Professor at Boston University College of Communication, Tammy Vigil. They discuss the two books she published this year, Moms in Chief: The Rhetoric of Republican Motherhood and the Spouses of Presidential Nominees, 1992-2016 and Melania and Michelle: First Ladies in a New Era.
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Oct 25, 2019 • 1h 12min

The Crux - Ethan McCarty

In our twenty-first episode, Gary and Mike interview Ethan McCarty, CEO of Integral Communications Group, to discuss the importance of internal communications.
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Oct 18, 2019 • 1h 18min

The Crux - Alex Dimitrief

This week, Gary and Mike interview Alex Dimitrief to talk about value and purpose. Alex is the former General Electric CEO outside of the United States. Today, he is a lecturer at Harvard Law.
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Oct 13, 2019 • 1h 7min

The Crux - Jackie Gingrich Cushman

In our nineteenth episode, Mike and Gary interview Jackie Gingrich Cushman, the author of the new book, Our Broken America: Why Both Sides Need to Stop Ranting and Start Listening.
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Oct 3, 2019 • 54min

The Crux - Anne Marie Squeo

This week, Gary and Mike interview Anne Marie Squeo, SVP and Chief Communications and Brand Officer of Xerox, to discuss Xerox's transition from digital to physical

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