The Crux of the Story

In our thirty-seventh episode, Gary and Mike are joined by Maya Malekian, a recent Boston University graduate, and Geneve Lau, a BU senior, to discuss their virtual pro bono public relations agency, Empath Worldwide. The two professionals share how and why they globally link young talent with nonprofits and small businesses to create purpose-driven work in a COVID-19 environment.

In our thirty-sixth episode, Oscar Suris, executive managing director of C-Suite Strategy and Crisis at Zeno Group, joins Gary and Mike to discuss diversity and inclusion, the convergence of societal issues with business operations, and the evolving nature of crisis management.

In our thirty-fifth episode, Gary and Mike speak with Dr. Matthew Fox and Dr. Don Thea from the Boston University School of Public Health. We discuss the challenges researchers and PR practitioners often face in communicating science, especially amid the ongoing pandemic, as well as best practices in sharing these topics more effectively.

In our thirty-fourth episode, Gary and Mike welcome Andy Pharoah, vice president of corporate affairs and sustainability at Mars. We discuss lessons learned from the pandemic and purpose-driven communications.

In our thirty-third episode of The Crux, Catherine Hernandez-Blades, senior vice president and chief ESG and communications officer at Aflac, joins Gary and Mike to weigh in on coronavirus-related challenges, values-based communications, and diversity and inclusion.

In our thirty-second episode of The Crux, Steve Schmidt, political strategist and principal at SES Strategies, join Gary and Mike. They discuss on the current state of the Republican Party, The Lincoln Project and the upcoming election.

In our thirty-first episode of The Crux, Dean Mariette DiChristina, the dean of the College of Communication at Boston University joins us to discuss virtual learning, the future of education and the impact of the coronavirus on the Boston University community.

In our thirtieth episode of The Crux, Mike and Gary welcome Dave Samson, general manager of public affairs at Chevron Corporation and future global vice chair of corporate affairs at Edelman. They discuss public trust, internal communications and marketing.

In our twenty-ninth episode of The Crux, we welcome Charlene Wheeless, former principal vice president of global corporate affairs of Bechtel Corporation. We discuss the Arthur Page Society’s 2020 agenda, an organization's purpose and prioritizing health.

In our twenty-eighth episode, Gary and Mike welcome Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick, to discuss trends of managing, maintaining and improving corporate reputation.