The Crux of the Story
Gary Sheffer and Mike Fernandez
Hosted by one of the world's top communicators, currently SVP & Chief Communications Officer at Enbridge, the show tackles relevant and controversial topics in the field of communications that are shaping business, politics, and our lives.
Prominent guests from PR, journalism, business, and academia discuss how communications can inspire, persuade, deepen one’s understanding, or move an audience - or even a nation - to action.
Prominent guests from PR, journalism, business, and academia discuss how communications can inspire, persuade, deepen one’s understanding, or move an audience - or even a nation - to action.
Episodes
Mentioned books
Oct 18, 2019 • 1h 18min
The Crux - Alex Dimitrief
This week, Gary and Mike interview Alex Dimitrief to talk about value and purpose. Alex is the former General Electric CEO outside of the United States. Today, he is a lecturer at Harvard Law.
Oct 13, 2019 • 1h 7min
The Crux - Jackie Gingrich Cushman
In our nineteenth episode, Mike and Gary interview Jackie Gingrich Cushman, the author of the new book, Our Broken America: Why Both Sides Need to Stop Ranting and Start Listening.
Oct 3, 2019 • 54min
The Crux - Anne Marie Squeo
This week, Gary and Mike interview Anne Marie Squeo, SVP and Chief Communications and Brand Officer of Xerox, to discuss Xerox's transition from digital to physical
Sep 25, 2019 • 59min
The Crux - Marc Cloosterman
Marc Cloosterman, CEO of VIM Group, stops by The Crux to talk about branding with Gary and Mike.
Sep 19, 2019 • 29min
The Crux - Tsai-Ni Ku and Katie Chiffer
PRLab at Boston University is the oldest running student public relations in the agency. This week, Gary and Mike speak with PRLab's presidents Tsai-Ni Ku and Katie Chiffer about the student-run agency.
Sep 12, 2019 • 46min
The Crux - Roger Bolton
In our fifteenth episode, Mike and Gary interview Roger Bolton, the president of the Arthur W. Page Society and former senior vice president of communications at Aetna, to talk about the Page Report, titled, The CCO as Pacesetter: What It Means, Why It Matters, How to Get There.
Sep 6, 2019 • 1h
The Crux- Eric Schnure
In our fourteenth episode, Mike and Gary interview Eric Schnure, a former speech writer for Vice President Al Gore and one of Washington’s most sought-after political humor writers.
Aug 29, 2019 • 1h 1min
The Crux- Karen Doyne
In our thirteenth episode, Mike and Gary interview Karen Doyne, a crisis PR expert who has handled situations like America's first Ebola diagnosis.
Aug 23, 2019 • 1h 2min
The Crux- Mitchell Zuckoff
In our twelfth episode, Mike and Gary sit down with Mitchell Zuckoff, BU journalism professor and critically acclaimed author, to talk about his latest book, Fall and Rise: The Story of 9/11, which was recently picked up by ABC for a limited-TV series.
Aug 15, 2019 • 1h 2min
The Crux- Joe Nocera
In our eleventh episode, Mike and Gary talk about the role of politics in business, and interview Joe Nocera, acclaimed American business journalist and author and columnist for Bloomberg Opinion.
