The Crux of the Story

Marc Cloosterman, CEO of VIM Group, stops by The Crux to talk about branding with Gary and Mike.

PRLab at Boston University is the oldest running student public relations in the agency. This week, Gary and Mike speak with PRLab's presidents Tsai-Ni Ku and Katie Chiffer about the student-run agency.

In our fifteenth episode, Mike and Gary interview Roger Bolton, the president of the Arthur W. Page Society and former senior vice president of communications at Aetna, to talk about the Page Report, titled, The CCO as Pacesetter: What It Means, Why It Matters, How to Get There.

In our fourteenth episode, Mike and Gary interview Eric Schnure, a former speech writer for Vice President Al Gore and one of Washington’s most sought-after political humor writers.

In our thirteenth episode, Mike and Gary interview Karen Doyne, a crisis PR expert who has handled situations like America's first Ebola diagnosis.

In our twelfth episode, Mike and Gary sit down with Mitchell Zuckoff, BU journalism professor and critically acclaimed author, to talk about his latest book, Fall and Rise: The Story of 9/11, which was recently picked up by ABC for a limited-TV series.

In our eleventh episode, Mike and Gary talk about the role of politics in business, and interview Joe Nocera, acclaimed American business journalist and author and columnist for Bloomberg Opinion.

This week on The Crux, Gary and Mike discuss hate speech and media coverage of mass shooting events, fake news, and no news. They also sit down with Chris Graves, the Founder of the Ogilvy Center for Behavioral Science, to talk about all things persuasion. On behalf of The Crux, our deepest condolences go out to the family members and loved ones of the victims of El Paso, Texas, and Dayton, Ohio. Our thoughts are with you all.

The Crux- Craig Buchholz by Gary Sheffer and Mike Fernandez

In the eighth episode of The Crux, Mike and Gary talk about the 250-page Apollo 11 press kit, Wayfair protests, and pay equity, and interview Tina McCorkindale, President and CEO of the Institute for Public Relations.