Conquer Local Podcast

In this episode, we are joined by Rana Kordahi, a renowned sales coach and trainer from The Selling Academy, to explore the art of selling. With over 20 years of experience in Sales, Rana brings a wealth of knowledge and expertise to the table, sharing insights and best practices for building successful sales teams and strategies.Her work evolved into training and coaching in sales. For the past 10 years, Rana has trained and coached thousands of Sales and non-salespeople in sales communication, prospecting, pipeline management, and cold calling. She has also trained hundreds of consultants at some of the big 4 consulting firms like KPMG and PWC, in sales and influence.Throughout the conversation, Rana breaks down a 6-step process, and key principles of effective selling. Although Rana conducts a lot of sales coaching and training, she also does a lot of selling in her own business. She still makes cold calls, demos and discovery calls, and believes that sales coaches and managers must do so because it’s the only way to be good at what they teach and preach.Rana's achievements are speaking for TEDx on Sales, being featured as a Top 10 Female Sales Coach in 2020 by Yahoo Finance, recognized as Top 15 Sales Experts to Watch in 2021 by The Australian Business Journal. And she helped most sales and non-sales teams hit their sales targets by an average of 120%+ and achieved a 98.4% 5-star rating for her sales training for 10 years straight.Whether you're a seasoned sales professional or just starting in the field, this episode offers valuable insights and practical tips for improving your sales performance and driving business growth. So tune in and join us for this informative conversation with Rana Kordahi from the Selling Academy.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

ChatGPT is currently the most popular tool, but what do we know about the state-of-the-art language model, and how can we use it?On this episode of the Master Sales Series, George Leith explores the latest trend, ChatGPT, an AI language model trained by OpenAI, to explain the latest advancements in natural language processing, its potential impact on society and how sellers can use it to their advantage.ChatGPT was trained on a substantial amount of text data from the internet, enabling it to understand and generate responses to a wide range of topics and queries. Join us as we explore steps on utilizing it for your business and the risks and benefits of the cutting-edge tool.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

What kind of solutions do Managed Services Providers offer?Let's learn more with Juan Fernandez, an early-stage investor in software startups, Co-founder, and CEO of the MSP growth Coalition that has built a scalable framework to empower business owners to scale their MSP. Juan recently hand built and architected the design of a multimillion-dollar MSP that consecutively ranked one of the fastest-growing IT companies in the industry. He is also the creator and author of The MSP Handbook which empowers small businesses and personnel to implement the strategies needed to build great businesses and careers.Juan is also known as The Chief Encouragement Officer for improving processes, and procedures, and empowering individuals to be successful while delivering business outcomes via technology his whole career. His passion is to help “move the channel forward” and is one of a few to have written the CompTIA A+, Network +, and Security + Tests. He sits on the CompTIA Subject Matter Expert Technical Advisory board, and his entire career is dedicated to creating effective scalable business models and educating others on his “Making IT Simple” approach.Juan is the winner of MSP Shark Tank for best security and services presentation, and he currently sits on the CompTIA Channel Development Advisory Council as Co-Chair, Forbes Magazine Technology Council, CompTIA Infrastructure Certification Advisory Committee, a Channel Futures MSP mentor and worked with many other channel companies to develop the future of technology and XaaS models.Juan was featured in CompTIA World Magazine, Channel Pro magazines - Peer of the year, HP DaaS innovator of the year and awarded CRN magazines fastest growing MSPs, ENX Magazines - Difference maker of the year, Channel Futures DE&I 101 Leadership Recognition, 2022 Channel Influencer of the year and CompTIA’s Industry advisory leadership award winner.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

On our latest episode of the Conquer Local Podcast, George Leith chats with Bob Moesta, an innovator, entrepreneur, and co-creator of the Jobs to Be Done Theory to investigate consumers’ motivations and decision-making processes. The co-founder and president of the ReWired Group, Moesta helps leaders and companies repeatedly innovate and reliably predict and drive lasting success. He is the author of Learning to Build: 5 Skills of Innovators and Entrepreneurs, and co-author of Demand Side Sales 101 and Choosing College: How to Make Better Learning Decisions Throughout Your Life.An experienced product developer and engineer by training, Bob worked on and launched over 3,500 new products, services, and businesses across nearly every industry, including education, health care, defence, auto manufacturing, software, financial services, and construction. Bob is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University’s Kellogg School of Management. He holds degrees from Michigan State University and Harvard Business School. He has studied extensively at Boston University’s School of Management, MIT School of Engineering, and Stanford University’s d.school. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

This week we continue the conversation with Erica Farber, the president and CEO of the Radio Advertising Bureau for part 2 of the webinar series. Erica leads Radio’s advocacy by driving business, growing advertising revenue, and communicating Radio’s digital transition.She joined the organization in January 2012 as the Executive Vice President responsible for membership and driving professional development, and then she was promoted to President & CEO.Erica held nearly every position in Radio Sales & Management by rising through the ranks at the INTEREP Companies and serving as Executive Vice President of Radio Development.In 2000, Ms. Farber received an American Broadcast Pioneer Award from the Broadcasters' Foundation and has consistently been voted one of "The Most Influential Women in Radio" by the readers of Radio Ink Magazine. In 2009 she was awarded the inaugural Trailblazer award by the Mentoring & Inspiring Women in Radio Group, a group she was a founding member of in its inception of 1999.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Erica Farber, the president and CEO of the Radio Advertising Bureau joins us for a 2-part webinar series. Erica leads Radio’s advocacy by driving business, growing advertising revenue, and communicating Radio’s digital transition.She joined the organization in January 2012 as the Executive Vice President responsible for membership and driving professional development, and then she was promoted to President & CEO.Erica held nearly every position in Radio Sales & Management by rising through the ranks at the INTEREP Companies and serving as Executive Vice President of Radio Development.In 2000, Ms. Farber received an American Broadcast Pioneer Award from the Broadcasters' Foundation and has consistently been voted one of "The Most Influential Women in Radio" by the readers of Radio Ink Magazine. In 2009 she was awarded the inaugural Trailblazer award by the Mentoring & Inspiring Women in Radio Group, a group she was a founding member of in its inception of 1999.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Tune in for an all-new episode of the Conquer Local Podcast to learn about Managed Service Providers with Michelle Ragusa-McBain, a highly-visible thought leader in the global technology channel and serves as Provider Elevate Leader for the Global Partner Organization at Cisco.Michelle's mission is to help MSPs elevate and succeed via a partnership with Cisco solutions and the Provider Elevate community. Entrepreneur Magazine named her as one of the top 4 people to inspire women to pursue a career in Tech, and SMB Magazine recognized her as one of the 150 most influential people in the global IT Business Community. CompTIA named her Advancing Women in Technology Leader 2021, and Channel Futures awarded her the Circle of Excellence for Channel Leadership & Innovation and DE&I 101 award and recipient of the prestigious Cisco Worldwide Innovation and Growth Award.Michelle keynoted at the largest and most influential technology conferences globally including Channel Partners, CRN, CompTIA, IT Nation, and Kaseya. Michelle serves as Chair Emeritus of Advancing Women in Technology for CompTIA, sat on the board of CRN’s Women of the Channel, is Co-Founder of Tech Worlds Half non-profit; a longstanding member of the National Women in Technology Group, and most recently serves as Florida Leader for Alliance of Channel Women. In her free time, she is a passionate advocate for Women, Diversity, and Inclusion in Technology and enjoys traveling the world with her husband Jay McBain and daughters Brooklyn and Cali with 85 countries and 6 continents to date, or spending time with her fur kids- Husky Auggie Doggy and Calico Kitten Luna Meow.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Let’s discuss overcoming burnout with Rahaf Harfoush, a Digital Anthropologist and Best-Selling Author researching the impacts of emerging technologies on our society. Rahaf focuses on understanding the hidden behavioral shifts that are taking place as global digital infrastructures enable the unprecedented exchange of ideas, information, and opinions. She teaches “Innovation and Disruptive Business Models” at  SciencePo’s School of Management & Innovation in Paris. Her third book, “Hustle & Float: Reclaim Your Creativity in a World Obsessed with Work,” was published in February 2019.Rahaf is the Executive Director of the Red Thread Institute of Digital Culture, leading a team of researchers in exploring the implications of the first global digital culture on how we live our lives. Rahaf is a member of the German Marshall Fund’s Young Transatlantic Network of Leaders. She was named a top future thinker by the Hay Literary Festival and a Young Global Changer at the G20 Think Tank Summit. In 2018, Rahaf was nominated as one of the most innovative people in France by the prestigious “Les Napoleons.”Rahaf supports organizations in navigating our new constantly connected reality to strengthen their innovation, talent management, and foresight strategies to ensure they are on top of the latest trends and best practices. Her clients include Starwood Capital Group, Estée Lauder, L’Oreal, UNESCO, The OECD, Cross Knowledge, A1, ING Direct, EuroRSG, and more. Her other books include “The Decoded Company: Know Your Talent Better Than You Know Your Customers”, and “Yes We Did: An Insider’s look at how Social Media Built the Obama Brand.” Previously, she was the Associate Director of the Technology Pioneer Program at the World Economic Forum.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Millennials have long entered the workforce, but have you considered the Gen Z buyer in your strategy?George Leith is a lone wolf this week with an all-new Master Sales Series exploring the significance of compiling a strategy inclusive to Gen Z buyers. Join us as we dive deep to evaluate why businesses need to consider Gen Z buyers, a 5-step strategy to explore, and many more learnings for the future of markets.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Explore the world of targeted TV ads and Digital Billboards with our guest, Gabriel Smith, Founder, and CEO of AdCritter, the small business advertising platform. As a nine-time small business owner himself, he deeply understands the challenges small businesses face, particularly with advertising. Gabriel is a leading advocate for the democratization of advertising ecosystems and the removal of ad tech access barriers. He has helped over three thousand small businesses advertise successfully, making it his life mission to see them win.In our conversation, Gabriel highlights the Performance Marketing and Campaign duration traps and three core principles in how digital agencies should set their expectations to generate an engaging campaign over the long run.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.