616: The Evolution of B2B Content Marketing | Edward Purmalis

In our latest episode, we are thrilled to welcome Edward Purmalis, a freelance B2B content strategist who supports B2B brands, coaches and consultants to redefine their content strategy to reach, intrigue, educate and convert their buyers.

Edward's career had humble beginnings working at a call centre selling air travel, where he moved up the sales ladder and brought in over $400,000 in revenue in his last year. But when the pandemic hit, he moved away from the industry and started selling B2B SaaS for a California-based VoIP company.

He has always been a huge online content consumer and started listening to podcasts when he was 9 years old. As luck would have it, the Founder of the VoIP company he was employed for launched a new company - Salescast, where Edward had the chance to work with B2B content creators helping them build podcast strategies and generate revenue through content. Within a year, Edward became the Director of Revenue Operations and worked with over 100 B2B Podcast Hosts supporting them in launching, managing and growing their podcasts. And his newest passion is building social media strategies that help content creators make the most out of their content and conquer social media.

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