Conquer Local Podcast
Conquer Local
Welcome to the Conquer Local podcast, hosted by Vendasta Co-Founder, Jeff Tomlin. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.
Episodes
Mentioned books

Jan 10, 2023 • 22min
601: Make Your Systemization Look Like A Million Bucks | David Jenyns
Why is systemization important for a company? Let’s find out by chatting with the Founder and Author of SYSTEMology, David Jenyns, to discuss steps to consider for an effective strategy to improve business processes - and why you should start immediately.David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience spanned from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services.In 2016, he successfully systemized himself out of that business, hired a CEO, and stepped back from daily operations. Through this process, he became a systems devotee, founding SYSTEMology.Today, his mission is to free all business owners worldwide from the daily operations of running their businesses. To achieve this, David spends most of his time supporting the growing community of certified SYSTEMologists as they help business owners implement SYSTEMology. He also delivers workshops, keynote addresses and hosts his popular podcast – Business Processes Simplified.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Jan 4, 2023 • 24min
600: Vendasta Acquires Yesware | Joel Stevenson
On October 2022, Vendasta announced the acquisition of Yesware, a product assisting sales professionals in delivering positive buying experiences and building valuable relationships that customers deserve – making the process easier and more effective.Join us to kick off the new season with Vendasta’s acquisition of Yesware. In this exclusive interview, George Leith chats with the former CEO of Yesware, and Vendasta’s Vice President of Growth, Joel Stevenson, to discuss the history of Yesware, the acquisition, the Hard Sell Podcast and Yesware’s tool for driving sales growth. Joel Stevenson is VP of Growth at Vendasta which acquired Yesware in 2022 where Joel was CEO. Prior to Yesware, Joel built Wayfair’s B2B business from scratch to $400 Million in annual revenue. He also ran Wayfair’s UK business and oversaw the FP&A function as Wayfair transitioned into a publicly traded company. Before Wayfair, Joel worked as a consultant at ZS Associates and spent the early part of his career in various sales roles. Joel has an MBA from Yale, attended the University of Illinois for undergrad, and has a goal of being #1 for humor endorsements on Linkedin. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Dec 28, 2022 • 19min
552: 2022 Year in Review | Brendan King
2022 was a year of growth for Vendasta. For our last episode of season 5, we invite Vendasta's CEO and Co-Founder, Brendan King, to join George Leith for our annual Year in Review to discuss Artificial Intelligence Automation, Vendasta's 15 years, Yesware's acquisition, and many more. Brendan has been named a winner of Canada’s Most Admired CEO™ Award by Waterstone Human Capital. Tune in as Brendan looks to his crystal ball to highlight how new businesses could expand, the implementation and use of technology, and the growth of Vendasta's ecosystem using 3-steps.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Dec 20, 2022 • 20min
551: The Future of Artificial Intelligence | Paul Zikopoulos - Part 2
Part 2 is now out!Let’s continue the conversation with expert Paul Zikopoulos, the Vice President of IBM Skills Vitality and Enablement to explore AI fundamentals, job elimination or creation, using the cloud for storage, and the future of AI.Paul is an award-winning professional writer & speaker who’s been consulted on AI & Big Data by the popular TV show “60 Minutes”. Paul’s been named to dozens of global Experts to Follow & Influencers lists, including Analytics Insight’s Top 100 Global AI & Big Data Influencers. Paul’s written 21 books - including The AI Ladder, Cloud without Compromise, and 3 ‘for Dummies’ titles - and over 360 articles during his accidental 28-year career as a data nerd. At IBM, Paul leads from the front, helping to shape the strategic direction in a ‘tech years are like dog years’ world for the IBM Technology Unit’s (all IBM software & hardware) sales, tech sales, and partner ecosystem learning journeys and upskilling programs.Paul actively supports Women in Technology and is a seated board member for Women 2.0 - now called Switch which he became involved with after his tweet was mentioned on the TV show, The View. He’s the only and first male to win IBM Canada’s Women in Technology Ally of the Year award, and is at the forefront of general workplace inclusivity, completing an intensive D&I certificate at Cornell University. Lastly, Paul is a seated board member of Coding for Veterans and sits on the world-recognized Masters of Management Analytics & AI program boards at Canada’s prestigious Queen’s University.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Dec 13, 2022 • 21min
550: Building Accountable Artificial Intelligence | Paul Zikopoulos - Part 1
Everyone’s biggest buzzword right now is Artificial Intelligence, but what is it really, and what does the future hold for AI?Let’s find out in our 2-part episode as George Leith chats with expert Paul Zikopoulos, the Vice President of IBM Skills Vitality and Enablement to discuss fundamentals, ethics, and the future of AI.Paul is an award-winning professional writer & speaker who’s been consulted on AI & Big Data by the popular TV show “60 Minutes”. Paul’s been named to dozens of global Experts to Follow & Influencers lists, including Analytics Insight’s Top 100 Global AI & Big Data Influencers. Paul’s written 21 books - including The AI Ladder, Cloud without Compromise, and 3 ‘for Dummies’ titles - and over 360 articles during his accidental 28-year career as a data nerd. At IBM, Paul leads from the front, helping to shape the strategic direction in a ‘tech years are like dog years’ world for the IBM Technology Unit’s (all IBM software & hardware) sales, tech sales, and partner ecosystem learning journeys and upskilling programs.Paul actively supports Women in Technology and is a seated board member for Women 2.0 - now called Switch which he became involved with after his tweet was mentioned on the TV show, The View. He’s the only and first male to win IBM Canada’s Women in Technology Ally of the Year award, and is at the forefront of general workplace inclusivity, completing an intensive D&I certificate at Cornell University. Lastly, Paul is a seated board member of Coding for Veterans and sits on the world-recognized Masters of Management Analytics & AI program boards at Canada’s prestigious Queen’s University.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Dec 8, 2022 • 36min
549: Lead-to-Close Sales Execution | David Ledgerwood
Tune in to an all-new episode as we feature David "Ledge" Ledgerwood. David is the Co-founder and Managing Partner at Add1Zero, a team of senior sales experts who provide lead-to-close execution for B2B services and tech companies ready to advance from founder-led sales to 7 digits of revenue.David is a Startup revenue growth professional focusing on business development, and his career closes topped $34M, with an average deal size above $150K. He is the founder or early hire assisting multiple companies grow into the mid-7 figures, and an experienced podcast host and guest with more than 200 interviews hosting leaders from Microsoft, Auth0, Netflix, and Google. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Nov 30, 2022 • 35min
548: Selling with Love | Jason Marc Campbell
Join us as we celebrate our 250th episode of the Conquer Local Podcast by transitioning to a video podcast.In our latest episode, George Leith takes a trip down memory lane by chatting with Jason Marc Campbell about selling with love.Jason Marc Campbell is the author of Selling with Love: Earn with Integrity and Expand your Impact. He is on a mission to inspire small business owners with sales reluctance to embrace it as a beautiful activity that transforms lives and teaches companies about their responsibilities and how to care more.Jason is a public speaker, and the host of the Selling with Love Podcast, where he interviewed over 300 people and reached millions of people in the process. Previously, he worked for Mindvalley, a personal growth ed-tech company, for 7 years, and was responsible for million-dollar product launches, handling the PR for a New York Times best-selling book, launching the first membership platforms, and is still an author and a host on the platform.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Nov 23, 2022 • 32min
547: Strategies to Boost Radio Ad Sales | Corey Elliott - Part 2
Tune in Conquerors for the final part of a 2-part webinar series as George Leith chats with Corey Elliot about strategies to boost radio ad sales in 2023. Corey Elliott is the Executive Vice President of Local Market Intelligence and is America’s foremost authority on local advertising. Corey leads Borrell’s ongoing surveys of local marketers — the largest survey of SMBs in the U.S. — and the company’s expansive database of local advertising and marketing expenditures.Corey is the co-host of the Local Marketing Trends podcast and host of his bi-weekly video program, Corey’s Local Market Minute, seen on YouTube. Before joining Borrell in 2014, he was director of Market Intelligence at Gannett and holds a degree from Ohio University.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Nov 15, 2022 • 29min
546: Strategies to Boost Radio Ad Sales | Corey Elliott - Part 1
This week's episode is different than your usual Conquer Local Podcast. Tune in for the first part of a 2-part webinar series with Corey Elliot to explore strategies to boost radio ad sales in 2023.Corey Elliott is the Executive Vice President of Local Market Intelligence and is America’s foremost authority on local advertising. Corey leads Borrell’s ongoing surveys of local marketers — the largest survey of SMBs in the U.S. — and the company’s expansive database of local advertising and marketing expenditures.He’s the co-host of the Local Marketing Trends podcast and host of his bi-weekly video program, Corey’s Local Market Minute, seen on YouTube. Before joining Borrell in 2014, he was director of Market Intelligence at Gannett and holds a degree from Ohio University.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Nov 9, 2022 • 7min
545: Stop Using the Recession as an Excuse | Master Sales Series
Join George Leith on an all-new episode of the Conquer Local Podcast. In this Master Sales Series episode, George highlights why you should stop using the recession as an excuse. But instead can use it as fuel to explore other business interests that can generate revenue in an economic slowdown. If you’ve enjoyed this episode of the Master Sales Training Series, stay up-to-date with weekly episodes by subscribing to the Conquer Local Podcast, and leaving us a review.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.


