Conquer Local Podcast

Conquer Local
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Dec 13, 2022 • 21min

550: Building Accountable Artificial Intelligence | Paul Zikopoulos - Part 1

Everyone’s biggest buzzword right now is Artificial Intelligence, but what is it really, and what does the future hold for AI?Let’s find out in our 2-part episode as George Leith chats with expert Paul Zikopoulos, the Vice President of IBM Skills Vitality and Enablement to discuss fundamentals, ethics, and the future of AI.Paul is an award-winning professional writer & speaker who’s been consulted on AI & Big Data by the popular TV show “60 Minutes”. Paul’s been named to dozens of global Experts to Follow & Influencers lists, including Analytics Insight’s Top 100 Global AI & Big Data Influencers. Paul’s written 21 books - including The AI Ladder, Cloud without Compromise, and 3 ‘for Dummies’ titles - and over 360 articles during his accidental 28-year career as a data nerd. At IBM, Paul leads from the front, helping to shape the strategic direction in a ‘tech years are like dog years’ world for the IBM Technology Unit’s (all IBM software & hardware) sales, tech sales, and partner ecosystem learning journeys and upskilling programs.Paul actively supports Women in Technology and is a seated board member for Women 2.0 - now called Switch which he became involved with after his tweet was mentioned on the TV show, The View. He’s the only and first male to win IBM Canada’s Women in Technology Ally of the Year award, and is at the forefront of general workplace inclusivity, completing an intensive D&I certificate at Cornell University. Lastly, Paul is a seated board member of Coding for Veterans and sits on the world-recognized Masters of Management Analytics & AI program boards at Canada’s prestigious Queen’s University.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.
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Dec 8, 2022 • 36min

549: Lead-to-Close Sales Execution | David Ledgerwood

Tune in to an all-new episode as we feature David "Ledge" Ledgerwood. David is the Co-founder and Managing Partner at Add1Zero, a team of senior sales experts who provide lead-to-close execution for B2B services and tech companies ready to advance from founder-led sales to 7 digits of revenue.David is a Startup revenue growth professional focusing on business development, and his career closes topped $34M, with an average deal size above $150K. He is the founder or early hire assisting multiple companies grow into the mid-7 figures, and an experienced podcast host and guest with more than 200 interviews hosting leaders from Microsoft, Auth0, Netflix, and Google. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.
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Nov 30, 2022 • 35min

548: Selling with Love | Jason Marc Campbell

Join us as we celebrate our 250th episode of the Conquer Local Podcast by transitioning to a video podcast.In our latest episode, George Leith takes a trip down memory lane by chatting with Jason Marc Campbell about selling with love.Jason Marc Campbell is the author of Selling with Love: Earn with Integrity and Expand your Impact. He is on a mission to inspire small business owners with sales reluctance to embrace it as a beautiful activity that transforms lives and teaches companies about their responsibilities and how to care more.Jason is a public speaker, and the host of the Selling with Love Podcast, where he interviewed over 300 people and reached millions of people in the process. Previously, he worked for Mindvalley, a personal growth ed-tech company, for 7 years, and was responsible for million-dollar product launches, handling the PR for a New York Times best-selling book, launching the first membership platforms, and is still an author and a host on the platform.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.
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Nov 23, 2022 • 32min

547: Strategies to Boost Radio Ad Sales | Corey Elliott - Part 2

Tune in Conquerors for the final part of a 2-part webinar series as George Leith chats with Corey Elliot about strategies to boost radio ad sales in 2023. Corey Elliott is the Executive Vice President of Local Market Intelligence and is America’s foremost authority on local advertising. Corey leads Borrell’s ongoing surveys of local marketers — the largest survey of SMBs in the U.S. — and the company’s expansive database of local advertising and marketing expenditures.Corey is the co-host of the Local Marketing Trends podcast and host of his bi-weekly video program, Corey’s Local Market Minute, seen on YouTube. Before joining Borrell in 2014, he was director of Market Intelligence at Gannett and holds a degree from Ohio University.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.
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Nov 15, 2022 • 29min

546: Strategies to Boost Radio Ad Sales | Corey Elliott - Part 1

This week's episode is different than your usual Conquer Local Podcast. Tune in for the first part of a 2-part webinar series with Corey Elliot to explore strategies to boost radio ad sales in 2023.Corey Elliott is the Executive Vice President of Local Market Intelligence and is America’s foremost authority on local advertising. Corey leads Borrell’s ongoing surveys of local marketers — the largest survey of SMBs in the U.S. — and the company’s expansive database of local advertising and marketing expenditures.He’s the co-host of the Local Marketing Trends podcast and host of his bi-weekly video program, Corey’s Local Market Minute, seen on YouTube. Before joining Borrell in 2014, he was director of Market Intelligence at Gannett and holds a degree from Ohio University.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.
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Nov 9, 2022 • 7min

545: Stop Using the Recession as an Excuse | Master Sales Series

Join George Leith on an all-new episode of the Conquer Local Podcast. In this Master Sales Series episode, George highlights why you should stop using the recession as an excuse. But instead can use it as fuel to explore other business interests that can generate revenue in an economic slowdown. If you’ve enjoyed this episode of the Master Sales Training Series, stay up-to-date with weekly episodes by subscribing to the Conquer Local Podcast, and leaving us a review.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.
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Nov 2, 2022 • 24min

544: Integrating Creative Design to your Brand | Fritz Colinet

Today's episode of the Conquer Local Podcast has a bit of a twist - What if you could incorporate Creative Design into your branding? Join George Leith in welcoming Fritz Colinet, a creative director who has been in the industry since 2001.Fritz is the creative force behind Retna Media and has worked for over 25 years as a creative director, designer, and brand builder. His skills paved the way for opportunities to be the creative mind behind the rebranding of major brands such as Lady Foot Locker, Houston Open, Impact! Partners Financial, The Astorian, FullyRaw Kristina, and the Houston Dynamo.Today, Fritz leads a full-service branding and marketing agency, Retna Media, based in Houston where he has managed over 200 strategic marketing campaigns. Since 2005, Retna Media has built brands from blue-chip companies to small businesses in diverse industries. This unconventional advertising agency uses strategic communication principles to analyze, target, and create campaigns with unrivaled results.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.
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Oct 26, 2022 • 25min

543: Optimizing your LinkedIn Profile | James Watson

Get ready for an all-new episode of the Conquer Local Podcast! This week, George Leith chats with James Watson, a LinkedIn, and digital marketing expert who has personally consulted over 1000 business owners 1:1 and trained several thousand more via live workshops and online training courses.From 2010-2014 James helped generate over $3.3m via three 7-figure online digital information product launches. And in 2014, he started a 7-figure nutritional supplement e-commerce brand which he sold three years later.Today James is known as the @linkedIn_king on Twitter where he shares his favourite LinkedIn outreach and agency growth strategies.
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Oct 19, 2022 • 10min

542: 4 Red Flags Telling You a Buyer is a Bad Fit | Master Sales Training Series

Are you looking for signs that your customer isn't the right fit? Tune in to this week's Master Sales Series as George Leith highlights 4 red flags telling you a buyer might not be the right fit for you.Here are 4 signs that a buyer is a poor fit:Bad on paperFlaky at bestResources don't meet the needLets their emotion get the best of themIf you've enjoyed this episode of the Master Sales Series, stay up-to-date with weekly episodes by subscribing to the Conquer Local Podcast, and leaving us a review.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.
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Oct 11, 2022 • 21min

541: SEO in the Legal Niche | Will Palmer

Join George Leith on the latest episode of the Conquer Local Podcast as he chats with Will Palmer about Search Engine Optimization (SEO) in the legal niche.While Will has 15 years of professional Sales and Marketing experience, he has dedicated the last nine years to the legal industry. His accomplishments include being a 4-time winner of The Sales President’s Club Qualifier by ADP & Thomson Reuters, and Regional Salesperson of the Year by Thomson Reuters.He founded three companies; KyteStrings Digital, dedicated to Med Spa Marketing, Growth Lab, a Legal Marketing service, and lastly, Performance Content Partners, his most recent SEO content services.To learn more about Growth Lab, visit: https://growthlabseo.com/about/Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

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