

Conquer Local Podcast
Conquer Local
Welcome to the Conquer Local podcast, hosted by Vendasta Co-Founder, Jeff Tomlin. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.
Episodes
Mentioned books

Jan 5, 2022 • 27min
500: Creating Confidence: Auditioning For The Role Of Yourself | Heather Monahan
Heather Monahan is a best-selling author, keynote speaker, TEDx speaker, and Board Member of Healthlynked Corporation. As a former C-suite executive in media, she was named one of the most Influential Women in Radio in 2017, and Thrive Global named her a Limit Breaking Female Founder in 2018. Heather’s podcast Creating Confidence is a Top 100 show in the Business category on Apple Podcast. Heather was named one of the Top 40 Female Keynote Speakers of 2020 and Top 50 Keynote Speakers in the World 2022 by Real Leaders and her new book Overcome Your Villains is available now.Heather joins us this week to propose the idea of auditioning for the role of yourself. It's a new year, and entering a new year typically comes with some new goals and ambitions. These require a new set of habits, routines, and a shift in mindset. How do we maintain and rewire ourselves in a manner that will finally allow us to take those steps necessary to accomplish what we desire? Listen to Heather layout what made her realize she was quite literally building someone else's mansion. This is when she decided that she had the knowledge and resources to build her own. In this episode, she covers her Beliefs, Actions, and Knowledge model to overcome adversity. Alongside this, how she got Gary Vaynerchuk as her first podcast guest, and how driving the revenue for her CEO of 14 years finally triggered her big move to becoming who she was meant to be.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Dec 29, 2021 • 29min
451: 2021 Year in Review | Brendan King
2021 was a historic year for Vendasta and the Conquer Local ecosystem. In this episode, Vendasta CEO and Co-Founder, Brendan King takes us through it all with a 2021 year in review. Brendan and George Leith discuss macroeconomics and how inflation is building, robotic process automation (RPA) and how we leveraged it to win in 2021, and the big topic of adapting to change. As always, we ask Brendan King what's in his incredibly accurate crystal ball. This year he's seeing images of robotic process automation, inflation, and how technology and automation can help with this, and possibly the "end" of Covid in 2022. Adaptation continues to be the name of the game and in 2022 it will be absolutely necessary. However, small businesses can pivot and adapt faster than anyone and will continue to win the day. Thank you all for a record-breaking year with the Conquer Local Podcast. It has been with great pride that we continue to bring you the best of the best, ensuring you have the resources and knowledge to set yourself up as the local trusted expert. Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Dec 22, 2021 • 33min
450: A Realistic Approach to Sustaining Your Unique Happiness | Gretchen Rubin
Gretchen Rubin is the author of several books, including the #1 New York Times and international bestseller, The Happiness Project. Her books have sold over 3.5 million copies and have been published in more than thirty languages. Her "Four Tendencies" personality framework on sustaining happiness divides people into Upholders, Questioners, Obligers, and Rebels. More than 500,000 people have taken the quiz to figure out which tendency they hold, and you can to here. Millions of people read her blog each year, where she reports on her daily adventures in the pursuit of happiness and habits. As you can probably tell, Gretchen is the real deal and we could go on and on. The last note is that listening to her podcast Happier with "Gretchen Rubin" has been referred to as "one of the 10 life-changing things to do" by BuzzFeed.Gretchen dives into her Four Tendencies framework, going over how you can self-assess and determine which one you fall under. This is determined by how you react to internal and external expectations and frames routine in a way that we've never experienced before. Why is this so important? It directly relates to your happiness. How often are you trying to mimic others' routines and processes for finding happiness and success? As you listen to this episode, debrief. Be honest with yourself and be confident. Do you hold yourself accountable? Or do you find motivation in knowing that an external party is counting on you? Consider this and the much deeper dive within the episode, and let's find a little more happiness moving into 2022. Gretchen Rubin and your host, George Leith leave you with some insights into your own happiness and some very realistic measures you can take to make your personal happiness not only more attainable but sustainable.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Dec 16, 2021 • 29min
449: A Mind For Sales | Mark Hunter
Do you have a mind for sales? Mark Hunter joins us to discuss this very topic. Mark was recognized as one of the top 50 most influential sales & marketing leaders in the world. He is the Author of 3 books, High-Profit Prospecting, High-Profit Selling, and his newest book, A Mind for Sales. He has an online program “The Sales Hunter University” which is ranked as one of the top 10 sales learning programs due to his unique style of coaching and engagement. He spoke on 5 continents and travels more than 200 days per year working with people, helping to show them how to find and retain better prospects. His integrity-centered sales strategies are used each day by thousands of salespeople from “Fortune 100” firms to small start-ups. Regardless of the industry, his strategies work. He’s known for his engaging style that empowers sales teams to move to a higher level.In this episode, Mark is going to teach us about what it takes to be a salesperson, a genius process to getting more referrals, and his renowned 10:00 am rule. What is one significant thing you can accomplish by 10:00 am that will leave you feeling accomplished regardless of how the rest of the day goes? Get out out your pen and paper, Mark has prepared a conversation that will set you up for success, and help you develop a mind for sales.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Dec 8, 2021 • 42min
448: Rewiring Your Brain: How to navigate opportunity | Cathy Poturny
Long-time Vendasta Partner and Principal at Creative Canvas Media, Cathy Poturny joins George Leith this week to offer a reimagination and new approach to navigate opportunity. With great admiration, we don't think we've met anyone quite as tenacious, blunt, and having quite the "go for it" attitude that Cathy has. There's a famous saying, "it can always be worse". This allows you to find comfort in potential roadblocks. Our guest this week flips the script, transversely saying, "it can always be better". Listen to Cathy as she discusses the strategy behind her 92% close rate (yes, you read that correctly), how she leverages the Vendasta Community (Conquer Local) in running her digital marketing agency, and the importance of finding your niche and specification. REGISTER HERE If you enjoy our Podcast, you’re going to love our Conference. We are inviting you to join our action-packed, half-day conference, Conquer Local Connect on December 9 beginning at 11:00 AM EST (GMT -5). At Connect, we will be distilling insights and themes from this year’s top podcast episodes. Learn best practices for prospecting, overcoming challenges, and setting yourself up for success in 2022. Join us live to win big through our giveaways or- at the very least- leave with actionable lessons learned and a massive boost in energy and focus.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Dec 1, 2021 • 18min
447: The Top 10 Skills You'll Need To Win At Work | Master Sales Series
Vendasta CCO and Conquer Local Podcast Host, George Leith is taking us to school this week with another Master Sales Series episode. Finding success in our careers is all about development. It's that self-awareness and knowing where you excel and where you need to invest more time. Those tasks you've been wanting to cross off, the conversations you've been wanting to have, why aren't they happening? We get so focused in execution mode, where we just "do", "do", "do". However, it's imperative we debrief now and then to assess how we are operating and HOW we can be better. George is going to go through the following top 10 skills to win at work and discuss how you can implement them today:Ability to self-manageStay organized Emotional intelligence Focus on teamworkBeing able to make decisions Dive deepActive listening Good writing Speaking NetworkingREGISTER HERE If you enjoy our Podcast, you're going to love our Conference. We are inviting you to join our action-packed, half-day conference, Conquer Local Connect on December 9 beginning at 11:00 AM EST (GMT -5). At Connect, we will be distilling insights and themes from this year’s top podcast episodes. Learn best practices for prospecting, overcoming challenges, and setting yourself up for success in 2022. Join us live to win big through our giveaways or- at the very least- leave with actionable lessons learned and a massive boost in energy and focus.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Nov 24, 2021 • 25min
446: The 5 Levels of Leadership and Universal "ASPIRE" Model To Coaching | John Hoskins
In this episode, you’re going to hear John Hoskins and George Leith discuss topics from John's book; Level 5 Coaching System: How Sales Leaders Are Developing Preeminent Sales Teams. John has experienced many levels of leadership. He started his career as an account executive with Xerox Learning Systems and moved to Director of US Sales and Marketing, joined Omega Performance as EVP Sales and Marketing, and then founded Advantage-Performance Group and The Real Learning Company which grew to serve over 300 clients and were eventually acquired by Stockholm-based BTS Group AB. From his vast experience in different levels of leadership, he developed an analysis of leadership that involves the 5 levels individuals may find themselves at (Buddy, Parent, Boss, Expert Coach, then Partner in Performance) and how to guide the progress through each. He also discusses his ASPIRE model to leadership, how anybody can be a coach, and how we use this model with our sales teams, sales leaders, and executives.REGISTER HERE If you enjoy our Podcast, this conference is for you. We are inviting you to join our action-packed, half-day conference, Conquer Local Connect on December 9 beginning at 11:00 AM EST (GMT -5). At Connect, we will be distilling insights and themes from this year's best podcast episodes. Learn best practices for prospecting, overcoming challenges, and setting yourself up for success in 2022. Join us live to win big through our giveaways or- at the very least- leave with actionable lessons learned and a massive boost in energy and focus.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Nov 17, 2021 • 22min
445: How Defining Quality Sales Calls Has Increased Revenue 91% | David Pearson
David Pearson is the CEO and Partner of Level Five Selling, an organization that has mastered quality sales calls planning and execution skills that deliver top-line revenue growth for sales teams all over the globe. Prior to joining Level Five Selling, David was the Chief Operating Officer of Vistage Worldwide, the world’s largest CEO executive coaching and leadership development organization, with over 23,000 members. Looking back even further, he was Senior Vice President for TrueBlue, a $2.7 billion global talent solutions company. He led sales of a $1.6 billion business unit, leading the selling efforts of 1,000 sellers, serving over 120,000 customers. He also served as president of TrueBlue’s $100M+ aviation business under the brand name PlaneTechs.In this episode, you're going to hear David Pearson and George Leith discuss topics from the books; Level 5 Coaching and Level 5 Selling. So, what is the Level 5 coaching system? David walks us through how to move from a Professional Visitor (Level 1) to a Value Creator (Level 5) and how selling at levels 4 and 5 have historically brought individuals and teams a 91% increase in revenue, not to mention the immense decrease in "scrap and waste" quality sales calls. Managers need to know the levels at which their sales teams are selling, then through tactical and strategic coaching, take them to a level 5 selling. What level are you selling at?Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Nov 10, 2021 • 24min
444: The Psychology Of Starting And Running An Agency | Robert Davis
This week we welcome Robert Davis, Vendasta Partner and CEO of KOR Unlimited. KOR stands for Knowledge, Opportunity, and Results. Robert has 25 years of sales and marketing experience within the financial services industry. As a financial advisor, he provided sophisticated financial solutions to 250+ high-net-worth individuals and families, as well as small-to-mid-sized businesses. The opportunity presented itself to start his own agency. He approached this new venture with the same results-oriented, incredibly methodical, and passionate demeanor he carried throughout his financial career. In this episode, Robert takes us through his psychology to starting and running an agency. This includes; the 3 P’s to keeping your sanity, why positioning matters and how to position your agency, how to structure your day with categorized tasks and time allotment, prospecting with efficient funneling, and real-time, in the wild Google My Business audits (a must-listen tactic).Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Nov 3, 2021 • 22min
443: The Voice Of Generation Z | Dr. Morissa Schwartz
DrRissysWriting.com is ranked #1 in PR and top ten in Social Media and SEO for New York and New Jersey. Dr. Morissa Schwartz (aka Dr. Rissy) has been featured on Forbes and MTV. She speaks professionally about inspiring others through words and entrepreneurship, and through her publishing, was named the “Voice of Generation Z” by Community Magazine. Dr. Rissy talks with George Leith about 360-degree marketing; SEO, Social Media, Ads, PR, and how these 4 pillars need to work together in your marketing strategy. She discusses trials and tribulations such as lacking confidence in your content creation and the 95% "no" response rate she got when approaching publishers before she became a proprietor with GenZ Publishing. This episode will make you reimagine what it means to think "inside" the box, "outside" the box, or what this box people keep speaking of is? Is there even a box? Dr. Rissy doesn't think so. All this and more in this episode of the Conquer Local Podcast.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.