Conquer Local Podcast

Keenan joins George Leith this week on the podcast. Through his business, A Sales Growth Company, he has helped companies increase sales by 300%, positioned companies to raise millions of dollars in funding, rebuilt sales cultures, implemented ABM strategies, built sales teams for multi-million dollar mergers, and stopped negative sales growth for all types of companies, from start-ups to Fortune 25. In this episode, he provides his unique perspective on CRMs, who own the success in a coach and coachee relationship, and a new communication style to increase productivity. You can view his passionate, daily videos by following the hashtag #KeenanVids on LinkedIn but today we’re going to give you the whole package here on the Conquer Local Podcast.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.**Announcement relevant as of March 24, 2022 👇If you enjoy our Podcast, we have a major virtual event for you. Join us at our free Conquer Local Connect event on Thursday, March 24 – our virtual event series dedicated to helping you sell, market, and fulfill with ease, while delivering an amazing customer experience. At Conquer Local Connect, you’ll hear from Vendasta Chief Customer Officer, and your Host here at the Conquer Local Podcast, George Leith. As you know, George is an incredibly powerful presenter and you can witness this live at Conquer Local Connect where he’s going to deliver some of his industry secrets about taking a prospect from pitch to close to growth. REGISTER HERE

Leap Consulting Solutions, Founder, Lauren B. Jones joins the Conquer Local Podcast to discuss human resources' massive shift in our everchanging environment. This entails remote working environments, hiring across the globe for your organization, building trust in your organization, and being proactive in acknowledging when your employees are crushing it. Lots of great takeaways and an overall brilliant conversation with HR tech super nerd, Lauren B. Jones. Lauren B. Jones has been a leader, influencer, and innovator in the staffing industry for just over 24 years. Her focus on mindful and responsible usage of technology in the human capital industry is helping businesses align their future desires with the technologies of today all with a singular focus in mind - keep the process human. She founded Leap Consulting Solutions with the intent of supporting businesses in adding clarity to the steps required to digitally transform with excellence. Lauren has been named Top 15 Staffing Professionals to watch in 2021, Power List of Top 200 Thought Influencers to watch in 2021. Lauren has been featured on almost every industry podcast from Settle Smarter, You Own the Experience Podcast (and is now Co-Host), Ivy Podcast, Staffing Hub, HR Lift Off, and more to share her passion for technology. Her LinkedIn vlog has grown her following by over 200% in 2020 with hashtag days like #technologytuesday and #womencrushwednesday as her most popular segments.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

On January 11, 2022, Vendasta, our organization, announced the acquisition of MatchCraft from Advance Local. MatchCraft is a leading global software company specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers who serve small- and medium-sized businesses (SMBs) at scale. Brendan King, Co-founder and Vendasta CEO says the following:“MatchCraft and Vendasta have been longtime friends, and we’re fortunate to have them join the Vendasta team... This partnership will bring MatchCraft’s enterprise-level technology to all our channel partners, allowing them to have a superior technology stack only large companies could previously afford. We know MatchCraft exceeds expectations because we hear it from many of their partners—who happen to be our partners, too.”The deal marks an acceleration of both companies’ strategic growth plans, which aim to enhance and expand technology offerings for the benefit of partners and their SMB clients around the world. The addition of advertising technology to Vendasta’s portfolio of offerings allows channel partners to use one unified system to help their SMB clients build customer interest, awareness, connections, delight, and loyalty. In this episode, listen to George Leith, Brendan King, and MatchCraft CEO, Sandy Lohr discuss this new partnership and what it means for local economies.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Continue your learning in the Conquer Local Academy.

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap, and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.Today he's going to dissect agency profitability. This is a coast-to-coast breakdown on the financial aspects, how to manage time, and how to approach clients. Everything you need to increase margins and scale your business is in this episode of the Conquer Local Podcast.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Leading expert on time management and selling negotiations, Chris Croft from Chris Croft Training and Management joins us again this week to discuss price negotiations. He is one of the most viewed authors on udemy.com and on Linkedin Learning with 36 courses, 24,000 views a day, and 18 million students in total. His Negotiation Skills course on udemy is the most popular negotiating course in the world. Most negotiations are from the buyer's perspective. We're flipping the script today. SMBs and agency owners especially need someone rooting for them. Here's how to become more confident in charging what you're worth. Actually, it's more than charging what you're worth- here's how to get what you're worth. Listen to Chris' Top 10 Price Negotiating Tips for sellers in this week's episode, and find them listed here:Set a walk-away pointBuyers have weaknessesSay 'no' the first timeInstead of 'yes' or 'no'... negotiate!Try not to open firstDon't open with a round number (sounds made up)Open beyond your best hopeDo the flinch; watch for the flinchJustifying opening price after reducing price (what's the trade?)Look out for the nibble Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Leading expert on time management and negotiations, Chris Croft from Chris Croft Training and Management joins us this week for part 1 of a 2-part series. He is one of the most viewed authors on udemy.com and on Linkedin Learning with 36 courses, 24,000 views a day, and 18 million students in total. His Negotiation Skills course on udemy is the most popular negotiating course in the world. This week he joins George Leith to discuss time management. Chris has this brilliant ability to make the impossible very attainable through incredibly clever tactics and his realist approach to taking on projects. We are all very busy, and time is historically known as being a "scarce resource". Let Chris guide you into finding its abundance in this week's episode of the Conquer Local Podcast.Chris' 5 choices you have for getting more time:Say no - ie. "I can't do it."Negotiate - ie. "I'll do it, but only if this..."Say yes and give it to someone else - ie. establish a trusted team you can delegate to (like Producer Bret for George)More efficient systems - ie. standard emails to send, files, spreadsheets for automation etc.Be less fussy - ie. is your input really going to impact output enough to justify your time and energy expense? If not, don't sweat the details. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies to enterprise-level organizations. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Andy Crestodina started building websites in the early 2000's with a roommate and to this day has not pivoted. Through what he likes to call "zero-waste marketing" (and doing phenomenal work) he has turned this into Orbit Media Studios; a 48 person, ~$7million project-based yearly revenue business. His LinkedIn newsletter "Digital Marketing Tips" has accumulated 120,000 subscribers in its first year and he has facilitated $600,000 worth of digital marketing services donated through Chicago Cause, a nonprofit he helped create.Andy Joins George Leith this week to discuss account-based content marketing and webinar building through LinkedIn, zero-waste marketing and how to align sales and marketing teams, and meeting what you know will work vs. what the client thinks they need. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

This week, renowned sales leader and your host, George Leith goes over the anatomy of an entrepreneur. Every entrepreneur is different. We all have certain skills and capabilities that we have specialized over the years that are unique to our craft and our own grind. George Leith goes over 8 underlying characteristics that he has seen successful entrepreneurs exhibit and relates them to his own experiences. As you listen to this episode, note the anatomy highlighted and cross-reference it with your own strengths and weaknesses. Are there aspects you could improve on or have you checked off the entire list? Lastly, understand that everyone is unique. If some aspects of the anatomy highlighted don't come as easily, that's when we build a complimentary team to take us to the next level.The anatomy of an entrepreneur as discussed in the episode:Calculated & LogicalMotivated & FocussedConfident& OutgoingRisk-taker & CourageousStrong Work EthicCreative & InnovativePatient & PersistentVersatile & AgileConquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Back for part 2. Last week Rishad Tobaccowala gave us some insight on staying human in the age of data. This week, he's expanding that conversation by discussing what he calls the "ABCDE of Marketing Re-invented" (access link for Rishad's blog). Rishad's ABCDE framework for how marketing has changed and continues to change is used as a way for him to help guide people he advises. He believes that this is the future of marketing, below are descriptions for his framework as discussed in another can't-miss episode:a. Audience: Who we are marketing to, how we find them and their mindset has shifted greatly over the past decade.b. Brands: Brands continue to be important but the way they are built is changing greatly. Today Experiences, Purpose, and Employee Joy matter the most in building brands. These changes explain the long-term secular decline of advertising and communication but the renaissance and rise of marketing.c. Content: Content has always been a key to marketing. The three big differences are that there is much more of it, it is far faster and there are many new ways of making it.d. Data: Data is key to the future of marketing. It is like electricity. Without electricity, one can not keep the lights on. Without strong data, a company cannot compete. It is necessary. But it is not sufficient. Because just like few companies differentiate themselves by how they use electricity, very few companies will find a competitive edge in data. It will be a key ingredient and not the be-all or end-all of strategy. And very few companies will be able to live on their own data.e. Enterprise: If a company is to deliver experiences in a world of people with god-like power while steering itself with a purpose and looking after its stakeholders particularly its employees but also making sure it delivers tangible results today it will new to sculpt itself into a new form by building new muscles.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy. 

Rishad Tobaccowala is an author, speaker, and advisor with four decades of experience specializing in helping people, organizations and teams re-invent themselves to remain relevant in changing times. Rishad’s best-selling book “Restoring the Soul of Business: Staying Human in the Age of Data” was published globally by HarperCollins in January 2020 and focuses on helping people think, feel, and see differently about how to grow their companies.In the first episode of a 2-part series, Rishad is going to go over restoring the soul of business and what it means to remain human in an increasingly digital landscape, the 6 C's in how to navigate change, and curing your inner dinosaur disease. As mentioned in the episode, the 6 C's include: Cognition, Creativity, Curiosity, Collaborate, Communicate, Convince.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.