514: Current State of Vendor and Media Company Relations | Martin Kristiseter

Martin Kristiseter joins George Leith this week to discuss the current relationship between vendors and media companies, automation, and the adoption of streaming. Martin is the Managing Director at Compulse, a marketing technology and managed services company that makes omnichannel advertising more efficient and profitable for local agencies and media companies. Prior to joining Compulse, Martin led innovative digital media initiatives at a number of companies, including Marketron, where he developed a reputation as a leader who can take a vision and turn it into a reality. Compulse and Vendasta can both strongly agree on a few things:

• Lower take rates are important in empowering businesses to Conquer Local
• Automation is absolutely necessary for agencies to succeed
• Streaming is here to stay, and accessing this source of communication is imperitive in remaining relevant

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