Conquer Local Podcast

In this episode, George Leith and Chris Bondarenko discuss data and instinct and their role in mastering predictive sales. Chris is a software sales leader and self-proclaimed "math geek" with over 15 years of experience, currently responsible for leading Docebo's North American sales organization. Previously, Chris held sales leadership roles at high growth start-ups BERA Brand Management and Maropost, in addition to nearly 10 years with Vision Critical (now Alida); where he built best-in-class sales teams, consistently led significant client growth, and played key management roles in Toronto and New York office locations. Listen to George and Chris discuss data-driven sales; how to ensure your sales tech stack is all working together (Salesforce, Outreach, Gong, etc.), understanding predictive data, and your intuition's part in it all.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Have you ever felt like you were spreading yourself thin across the hundreds of social media platforms? Are you trying to apply one social media strategy across too many platforms? Krista Neher is a social media pioneer. She is a 6-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and the CEO of Boot Camp Digital. Krista has written 6 books on digital marketing, including a textbook and a “Dummies” book on social media marketing. She has worked with companies like Facebook, Nike, Procter & Gamble, GE, Macy’s, Google, and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Entrepreneur, and the Associated Press. Krista is passionate about digital marketing and created one of the first accredited certification programs in the world.In this episode, George Leith and Krista Neher discuss specializing on just one platform and perfecting it, adapting content to different cultures and considering infrastructure when doing video campaigns in different countries, and paid Facebook ad strategies- what strategies break through the masses and gain attention.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

Why should you stop selling and start evangelizing? Donald Kelly, a once struggling salesperson and now a top-performing seller. Donald hosts a popular sales podcast called “The Sales Evangelist”. The show has over 2.3 million all-time downloads and is heard in over 150 countries. Donald and his podcast have also been mentioned in Entrepreneur Magazine, Forbes, Inc, and HubSpot as a top B2B sales podcast. In this episode, Donald discusses how becoming a sales evangelist allowed him to incorporate sales as part of his identity, which gave him no option for failure. He goes over how he engages his message recipient's senses when making contact, creating affirmations in order to do more than you ever thought possible (proven), and how to show your best self on LinkedIn in order to create word of mouth and infinite referral value. Visit Donald's Blog to hear more about his unique evangelization of sales or inquire with Donald on how he can help you generate more revenue consistently with his Sales Training.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we can help you build your dream agency or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

A renowned thought-leader on the fundamentals of managing salespeople and Co-Founder of Janek Performance Group, Nick Kane joins George Leith this week on the Conquer Local Podcast. At just 21 years of age, he managed 1,000 salespeople. Nick is widely regarded for his ability to distill the sales process and block out the excess smoke and mirrors. He lives in quantitative results and direct, A to B relationships- continuously enhancing what works. He has trained 15,000+ professionals worldwide and Co-Authored the book Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals. In this episode, he and George go over emotion and defensiveness in handling objections, how to reduce complacency in high performers, and how research has truly become Nick's best friend. Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Vendasta provides an end-to-end eCommerce platform to experts who deliver digital products and services to local businesses worldwide. Whether it’s introducing new products to your catalogue, generating hot leads, driving new business through marketing automation, fulfilling effectively, or providing proof of performance reporting, Vendasta provides the tools you need to provide SMB clients with a delightful digital experience.

Customer loyalty initiatives are expected. What isn't expected are banks spawning software companies to let you know which day is garbage day. Darby Sieben is currently head of RBC Ampli Inc, an engagement cashback platform that connects consumers with merchants. Ampli.ca is part of the RBC Ventures which is the beyond banking arm of Royal Bank of Canada. Leading a team of 60, Ampli was launched in July 2019 and since then has grown to a national brand and has established itself as an effective platform for merchants to acquire and reward its customers. Listen to George Leith and Darby discuss RBC Royal Bank’s new-age customer loyalty programs including an app that informs you when to roll out the garbage bin, an app that streamlines the incorporation process for business owners, and an app that walks users through the immigration process to Canada. This “beyond banking” is all about solving bigger problems and it's yielding massive results.**For Canadian listeners only: Download the Ampli App and use promo code DARBY10 for $10 in your account, courtesy of Darby.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Vendasta provides an end-to-end eCommerce platform to experts who deliver digital products and services to local businesses worldwide. Whether it’s introducing new products to your catalogue, generating hot leads, driving new business through marketing automation, fulfilling effectively, or providing proof of performance reporting, Vendasta provides the tools you need to provide SMB clients with a delightful digital experience.

Every job is a sales job but nobody wants to be a "salesperson". Even right now, we are trying to sell you on this episode through a cleverly written description and perhaps some great anecdotes from the episode. We are all salespeople- so, how do we recognize these processes and become better?This week’s guest is an internationally renowned business and motivational speaker and is the Author of the Wall Street Journal Bestseller, Every Job is a Sales Job: How to Use the Art of Selling to Win at Work. Cindy McGovern aka "Dr. Cindy" is the Founder, CEO, and First Lady of Sales at Orange Leaf Consulting. She is an expert in the areas of sales, leadership, and management, and has a Doctorate in Organizational Communication. Dr. Cindy helps take the ‘ick’ out of sales and empowers people to embrace their inner 5-year-old to use the art of selling to achieve their personal and professional goals.In this episode, George Leith and Dr. Cindy go over her 5 steps in becoming a better salesperson:Creating a plan for successLooking for opportunitiesListening and establishing trustAsking for what you wantFollowing up with gratitudeJoin the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

This week an A-List transformational leader joins us, James Ciuffetelli. Our host George Leith and James discuss the importance of adopting new technology and investing in your tech stack backed by real-world examples of great success and undisputed numbers, how the baby boomer generation is approaching an exit in 2021 with their long-established businesses, and how prepping your business for exit is strikingly similar to prepping your house for sale.Establishing show notes for this week's guest was a pick-and-choose from a long list of incredibly large numbers and tremendous accomplishments. James Ciuffetelli is a transformational leader with 30+ years of experience. He is the Co-Founder and CEO of Whiteark, a consulting firm based in Melbourne, Australia. James was a digital transformation lead for a $1Billion Telco/Marketing Services business, a member of the carve-out of an $800Million turnover business from an ASX Top 50 to Private Equity, and has led teams of 1000+. James also generated >$1.8Billion of cumulative free cash flow for a global shareholder post-acquisition of an SMB Marketing Services business which resulted in value creation of >$1.2b to investors, has 2 Bachelor's Degrees (Industrial Design & International Business) and a Master's in Marketing. The list goes on.James Ciuffetelli's education and accomplishments are quickly prevalent as you tune in to another fantastic conversation on the Conquer Local Podcast.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

We are taking a break this week from our regular schedule to pay tribute to one of our own. We said goodbye to our good friend and fellow Vendastian last week, Paul Plant. We want to share his episode from season 3 and revisit his passion for people, and the ever-changing digital environment.Paul was described as an absolute pleasure to have around. He immensely cared about the people and projects he was involved with, which is showcased in the words of many Vendastians as they described Paul as “a great laugh”, “incredibly unique”, “an absolute pleasure”, and “Vendasta’s most interesting man in the world”. We thank Paul for not only his significant contributions at an organizational level but his “make others better” mentality. It didn’t matter if you were a complete stranger or if he had known you for years, he would do whatever he could to see you succeed. Paul Plant, thank you for everything you’ve done for Vendasta, and for everything you’ve done for our people.Paul was an experienced Strategic Marketer, Digital Thought Leader, Entrepreneur, and Change Agent. He had worked with some of the world’s largest media and telecom companies. His approach was to apply strategic market and customer insights, aligned to a strong commercial focus, to bring about sustainable and profitable change to companies of all sizes, regardless of industry or sector. He Co-Founded BigFive Digital to champion technology adoption within the local small business sector throughout Africa & The Middle East. They continue to aim to provide meaningful news, networking, and business development partnership opportunities for the diverse range of media and technology companies delivering Search, Social, Mobile, Location, and Payment solutions to SMEs.Above all of these accomplishments, he was our friend and a genuinely wonderful human being. Paul, you are deeply missed.

Outsourced marketing is becoming a common theme as business owners are realizing the necessity that is digital marketing, and how diverse it is. This week's guest takes it a step further and fully divulges into the role of her client's outsourced CMO, internalizing goals and truly operating as if her client's business was her own.We are happy to welcome a Vendasta Partner, Stephanie Krummenacker of MediaBrush Marketing, on the Conquer Local Podcast with George Leith. It quickly becomes apparent in Stephanie's discussion that MediaBrush Marketing’s doubling growth rate year over year, primarily on organic referrals, is no accident. She truly internalizes the notion of joining her client’s team, acting as an outsourced CMO. In this episode, expect a robust conversation about taking that step and starting your own agency, battling the “salesperson mentality”, what it means to become an in-house marketer for clients and its benefits, and recognizing when we need to “break up” with a client. If you are attempting to scale your business, increase your brand equity, or looking for a nudge to fully commit to your side-hustle, this is your episode.Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.

This week our host, George Leith, goes over 39 ideas for you to pick and choose from the next time you’re struggling with what to post on social media. Now, this list isn't to be implemented all in one day. However, it's important to understand that this is social media, and content can come from absolutely anywhere. Don't get stuck thinking you must post your offering and only your offering. Social media is a place to connect with your audience. Be authentic, be honest, and most importantly- be confident. Show the world who you are and what you're up to and watch opportunity unravel.The 39 ideas for when you don't know what to post on social media:Remind people of who you are, write a post about how you startedBehind the scenesPersonal story or struggleShare a quote from someone who inspires youShare your morning routineShare what inspired you to create your product, service, or brandAsk a questionPost a poll on a subjectShare a review of your favorite bookAsk for recommendations (apps, tv shows, local restaurants) anything related to your industryHost a giveawayPost a how-to tutorialBuild infographicsWeekly recurring post (tip Tuesday, fantastic Friday)Share learnings from loss or failureCelebrate a winPost a testimonialShare the secret sauce of your offeringThrowback ThursdayMotivational MondayThank your followersPost something seasonal or highlight a holidayTalk about top pain points and how your solution solves itShare a client success storyShare a tweetLet a team member or fellow influencer take over your social for a weekShow someone else using your product or serviceDo a shoutout or mention other brandsShoutout or mention of your clientsHost an interview with a guestGive people a compelling reason to join your email listGive your audience a giftPost about events you are hosting or attendingPost upcoming speaking events or presentationsShare contact information for each channel you are onAsk your audience how they found youShare your other social profilesAnswer FAQPost new blogs, case studies, and other written content from your websiteTag @ConquerLocal if you end up using any of these ideas, we would love to join in on your conversation and see what you created!Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.