The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Episodes
Mentioned books
Oct 7, 2024 • 9min
627. How to Effectively Market and Build a Stand Out Brand to Increase Your Sales
Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales have decreased this year, this episode is packed with actionable tips to help you build your standout brand, just in time for the holiday season.We dive deep into the importance of identifying your ideal customer and why narrowing down your target audience is crucial for your success plus why and how you can build a brand that stands out, no matter where you sell. Tune in to discover how to effectively market and build your standout brand so that you can make the most of the rest of your year!Resources:To listen to the entire episode click here.Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions! Connect:Website: theproductboss.comInstagram: @theproductboss
Oct 3, 2024 • 43min
626. "I want to grow beyond being a local small business, what’s my best path forward?" | Coaching Session
Welcome back, product bosses! We have another fun coaching session with Kelly, the founder of KDCrop Farms, who sells jams, pickles, and more. If you’re wondering what your next best step forward is or you’re looking to grow beyond being a local business, this episode is for you!Kelly has been selling at local farmer’s markets and in-person since 2006, but now she wants to expand beyond her local community and markets to focus on increasing her online sales, but she’s not sure what her next best step is to grow her business.Together, we dive deep into the importance of determining and honing in on serving your ideal customers, the importance of consistency and brand building, and why selling online might not actually be Kelly’s path forward to grow her business. Tune in as we figure out Kelly’s next BEST steps to growing beyond a local small business and walk away with helpful tips you can use to figure out your own path forward!Resources:Learn more about Kelly's products at KDCrop Farms Follow their journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss
Sep 30, 2024 • 10min
625. Boost Your Product Sales with This Proven Strategy
Struggling to figure out how to increase your sales or are looking for new sales channels for your product-based business? If so, this episode is for you as we dive deep into the first of 7 best places to sell your products right now.In today’s mini episode, we’re discussing selling on e-commerce and how if you’re looking for one place to sell right now, it should be there! Why? Because e-commerce and having a website is truly the foundational step for product-based business owners, especially when it comes to making sales.Tune in now as we dig deeper into e-commerce and how it can help you to stand out in a crowded market and attract more customers to your business. Whether you're just starting out or looking to scale up, get ready to take notes and inspire action. Let’s turn those trickles of sales into waterfalls and help your product business thrive!For more great tips like these, and to discover all 7 places to sell your products, click the link in the Resources below to explore the full episode.Resources:Listen to the entire episode for all 7 places to sell your products, click here to listen now!Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss
Sep 26, 2024 • 55min
624. "I sell custom, one-of-a-kind products, but I’m struggling to make online sales- help!" | Coaching Session
Welcome back, product bosses! We have another exciting coaching session with Fran, the founder of Frances Anne Veils and Sew Glorious, who designs and sells custom veils to make brides dreams come true. If you’re feeling like you’re struggling to establish yourself in the online space, then you’re in the right place! Fran initially started creating custom veils as an “add on” to her alterations business, but ended up falling in love with making wedding day dreams come true for brides and while she does well in her local town, she’s struggling to get people to know she exists and make online sales for her business. Together, we dive deep into the unique challenges custom and one-of-a-kind product business owners face when trying to establish themselves in the online space and how to overcome it, the importance of referrals and knowing your ideal customer avatar and how to uplevel the online experience for those interested in purchasing, especially since Fran’s product needs to be tried on!Tune in as we figure out Fran’s next BEST steps to being able to sell online and walk away with helpful strategies you can use to really nail the foundations in your business.Resources:Learn more about Fran’s business at Frances Anne Veils and Sew GloriousFollow Fran’s journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions! Connect:Website: theproductboss.comInstagram: @theproductboss
Sep 23, 2024 • 12min
623. How to Buy Back Your Time as a Product-Based Business Owner
What’s one of the greatest lessons you’ll learn as a product boss? How to let go, outsource, delegate, and ask for help—all the things that feel naturally uncomfortable to you. Does this resonate? If so, you aren’t alone!That’s why in today’s quick episode, we discuss how you can release the expectation that you should and can do everything at once. Because the truth is, if you want to grow your business, then you need to outsource some tasks so you can focus on the bigger picture and buy back your time. Remember, you can’t pour or grow from an empty cup or being stretched too thin all of the time!So how can you outsource, get help, and pay for the things that will move you forward? It’s crucial to release the overwhelming expectations we place on ourselves. Let’s dive into how and why you should ask for help.Resources:Want to listen to the entire episode? Click here to listen now!Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss
Sep 19, 2024 • 43min
622. "I’m overwhelmed and don’t know how to get out of my own way." | Coaching Session
Welcome back, product bosses! We have another exciting coaching session with Holly, the founder of Shake Rattle & Sew, who sells luxury minky handmade blankets for adults. If you’re feeling like you’re getting in your own way and holding your product business back from going from a hobby to your full time business, then you’re in the right place! Holly initially started her business 18 years ago and while she is on track to hit her first six figures this year, she’s feeling overwhelmed because she wants to take her business from being her hobby to her full time job and doesn’t know where to start. Together, we dive deep into why the foundations of your business are SO important, why you need to raise your prices and become known for something, and how figuring out exactly who your ideal customer is will help you know where and what you should be selling!Tune in as we figure out Holly’s next BEST step to feel less overwhelmed and leave with helpful tips to create a plan you can implement in your business to gain more clarity!Resources:Learn more about Holly’s business at Shake Rattle & Sew: use code PRODUCTBOSS for 20% off!Follow Shake Rattle & Sew’s journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Want a 1:1 Coaching Session with Jacqueline that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions! Connect:Website: theproductboss.comInstagram: @theproductboss
Sep 16, 2024 • 21min
621. 5 Discount Offer Ideas to Boost Sales Right Now
Delve into the world of discounts and discover why they aren't always necessary for boosting sales. Explore the evolution of shopping events like Black Friday and Cyber Monday, and understand how consumer behavior has shifted over time. Learn about five strategic discount offers that can enhance sales as the holiday season approaches. Strategies for clearing old inventory and improving customer engagement through seasonal promotions are shared, providing actionable tips to transform your business.
Sep 12, 2024 • 46min
620. "My jewelry business does well in-person, but I need help increasing my online sales- help!" | Coaching Session
Discover how a jewelry entrepreneur navigates the challenge of boosting online sales. Explore the vital role of understanding your numbers and engaging with customers through email marketing. Dive into the contrasts between in-person sales and online strategies, including enhancing the shopping experience and adjusting inventory. Seasonal marketing tactics and cohesive branding are essential for connecting with audiences. Learn how high-quality photography and community engagement can drive sales while supporting a philanthropic mission.
Sep 9, 2024 • 26min
619. Is Your Product Business Ready for the Holiday Season?
Welcome back, product bosses! Are you feeling like you’re trying everything to make sales in your product business and nothing’s working? You are not alone! Today, I’m discussing the number one thing that breaks my heart when it comes to coaching product-based businesses and the thing you MUST do if you want to set yourself up for more sales and success this holiday season. Plus you’ll learn the exact next step you need to take to do something different…something that will get you ACTUAL results and sales, just in time for what’s going to be the busiest time of year for product based business owners. This episode is just what you and your business need to figure out a clear straight-forward path for the rest of the year!Resources:Looking to dive deeper into my episode about what you can learn from Starbucks and the Pumpkin Spice Latte? Click here to listen to the episode!We’re kicking off TODAY!! Our biggest challenge, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!Connect:Website: theproductboss.comInstagram: @theproductboss
Sep 5, 2024 • 48min
618. “I’m in a huge life transition and now I need this hobby to turn into a money-making business. How can I do that, fast?” | Coaching Session
Welcome back, product bosses! We have another exciting coaching session with Julie, the founder of Whatsoever Things, who sells unique custom gifts for every occasion. If your business is your side hustle or your hobby, but you want it to be your full time job, then you’re in the right place! Julie has been in business for a while, but she has continued to treat her business like a hobby and is now ready to transition into being a full blown business and stepping into her role as full time CEO to make this her main source of income. Together, we dive deep into why you need to narrow down your product offerings and how you can do that, why selling to everyone means you’re selling to no one, and the most crucial question you need to ask yourself to be able to step into being the boss of your business.Tune in as we figure out Julie’s next BEST step to quickly take her business from hobby to money-making and walk away with actionable tips you can implement in your business to do the same!Resources:Learn more about Julie's business at Whatsoever ThingsFollow Whatsoever Thing’s journey on InstagramIt’s backkkk!! Our biggest challenge of the year, Rock Your Holiday Promotions, is kicking off Monday, September 9th and it’s totally FREE! If you’re ready to get more customers, make more sales, make GOOD money, and grow your business this holiday season then you need to be there. Grab your spot today!Connect:Website: theproductboss.comInstagram: @theproductboss
