The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Episodes
Mentioned books
Nov 11, 2024 • 24min
637. The 3 Biggest Roadblocks Holding Back Your Business Growth
Welcome back to another episode, product bosses! Today I’m diving into the 3 biggest roadblocks I see product-based business owners facing that are holding them back from their next level of growth. If you’re feeling stuck or frustrated or like you’ve been working harder than ever before, but you’re not seeing the results you want, know that you are not alone!In this episode, I’m sharing the three biggest roadblocks I see product-based business owners face, which include: a lack of clear product or brand identity, lack of systems or operational structure, and a lack of solid marketing and business foundations. I dig deeper into each roadblock and the importance of it, along with ways you can overcome them in your product-based business. So tune in as I share with you how to break through the roadblocks and concrete walls that are keeping you from growing your product-based business the way you want to! Plus if you’re struggling with anything I discuss in this episode, then don’t miss out on joining the waitlist so you’re one of the first to know about my game-changing solution for you!Resources:If you’re ready to grow your business with confidence and without feeling all the overwhelm, I’m so excited to share this brand new offer with you TOMORROW! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
Nov 7, 2024 • 1h 7min
636. "My products aren’t selling the way I want them to and I don’t know why." | Coaching Session
Welcome back, product bosses! We have another unique coaching session with Sandra, the founder of Cattitude Crafts, who makes and sells beautiful handmade faux floral decor and centerpieces out of silk. If you're just starting your business or you’ve been in business for years, but your products aren’t making the sales you want to, then this episode is for you!Sandra is feeling a lot of overwhelm in her business, and while she’s been in business for 3 years, she’s still not where she wants to be. Sandra believes a tailored marketing plan is the solution to her problem, but there might actually be something else holding her back. Together, we discuss overcoming imposter syndrome and overwhelm to still be productive, why you need to become known for something and what role your “why” plays, and how to make small, but quick marketing pivots to make the most of this holiday season!Tune in as we figure out the “why” behind Sandra’s products and business so she can start making more sales and learn how you can apply this to your business as well, because if you’re missing your “why” then you won’t ever be able to grow your product business!Resources:Learn more about Sandra’s products at Cattitude CraftsFollow Sandra’s business journey on Instagram hereIf you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new offer with you next week! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
Nov 4, 2024 • 37min
635. Why Selling Isn't Enough: The Missing Pieces in Your Product Business
Focusing solely on sales can hinder your product business. It's crucial to build a solid foundation that supports growth. Understanding your market and customer needs is essential. Discover the necessary systems and marketing strategies for success. Identify gaps in your business model and learn how to develop a sellable product and brand. Get insights from seasoned entrepreneurs to transform your approach. Plus, a sneak peek at exciting new developments on the horizon!
Oct 31, 2024 • 48min
634. "I work a full-time job and my product business is my side hustle, how do I grow my business?" | Coaching Session
Welcome back, product bosses! We have another engaging coaching session with Julie, the founder of Savoure Kitchen, whose business specializes in gourmet nut mixes, barbecue sauces, and salad dressings. If you're still working a 9-5 but wanting to grow your product-based business “side hustle,” then this episode is for you!Julie has been selling mostly at in-person events like farmers markets and while she has been seeing some success, she’s ready to expand beyond these events and beyond being local to bring in more eyes and customers, but she’s struggling to figure out how to do this with limited time.Together, we dive deep into creating offers and how to increase average order value so that you can make more money with each purchase, how niching down can lead to your most simple path forward, and the importance of good time management skills and setting goals for yourself!Tune in as we figure out how Julie can make the most of her limited time to grow her product biz side hustle, while still working her full time job, and how you can do the same in your business, whether you’re a full time or side hustle product boss.Resources:Learn more about Julie’s products at Savoure KitchenFollow Julie’s business journey on Instagram hereNeed help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.Connect:Website: theproductboss.comInstagram: @theproductboss
Oct 28, 2024 • 27min
633. The Untold Story of My Product Based Business Journey
Welcome back, Product Bosses! Get ready to dive deep into the journey of entrepreneurship with me, Jacqueline Snyder, as I share the untold story of my product-based business journey. If you're struggling with your sales channels, feeling overwhelmed, or lacking a clear brand and business structure, this episode is for you!In this episode, I open up about my early days in business, and how I faced substantial challenges, including balancing work and personal life after having children, and figuring out everything independently—from sourcing materials to identifying my target customers. Learn how I was able to transition from selling at local markets to seeing my products worn by celebrities like Kim Kardashian and Carrie Underwood. I discuss the importance of understanding your customers' pain points, building a cohesive brand, and creating strong business systems and foundations. Tune in as I share practical lessons you can implement today in your product-based business to reduce burnout and achieve a scalable and profitable business.Resources:If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.Connect:Website: theproductboss.comInstagram: @theproductboss
Oct 24, 2024 • 47min
632. "My products are not selling the way I want them to, but I’m not sure what I’m doing wrong- help!" | Coaching Session
Welcome back, product bosses! We have another exciting coaching session with Aurie, the founder of Sonshine Paperie, who creates watercolor greeting cards and stationery. If you’re not making the sales you want to or you have yet to turn a profit in your product-based business, then this episode is for you!Aurie has been selling mostly at in-person markets and while she has been making sales, she’s not profitable yet which has left her feeling stuck and wondering why her products aren’t selling the way she wants them to. Together, we dig deep into the importance of niching down and the difference it can make, how to adjust your product offerings to meet your ideal customer’s wants and needs, and why you absolutely must know who your ideal customer is and how to speak to them, if you want to be successful and make more sales.Tune in as we figure out how Aurie can make more sales in her product business and start to turn a profit, and how you can do the same in your product business too! Resources:Learn more about Aurie's products at Sonshine PaperieFollow Aurie’s journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss
Oct 21, 2024 • 31min
631. Scaling a Product Empire: Aunt Flow’s Journey from $250 to $16 Million with Founder, Claire Coder
Welcome back, product bosses! Today, I am so excited to share a live recording I did at Inbound this year with Claire Coder, the founder of Aunt Flow—a company dedicated to making period products accessible in public spaces and creating a supportive community around normalizing menstruation. Claire’s journey is so inspiring as she started her company out of a three-bedroom apartment in Ohio and her feminine hygiene dispensers are now present in over 60,000 bathrooms worldwide.In this episode, we dive into Claire’s motivations and her unique path to entrepreneurship. At 18, she founded Aunt Flow by purchasing bulk period products and selling them directly to local businesses. Claire shares key insights on validating business ideas and developing pricing strategies, and emphasizes the importance of community and mentorship in growing a small business.Claire also shares how she overcame challenges in raising capital (pitching to 86 firms before securing funding!), practical advice on taking a hands-on approach with your products, and the significance of persistence when it comes to owning a product-based business.Tune in to learn more about Claire’s success and for actionable takeaways that you can apply to your own product-based business!Resources:Learn more about Aunt Flow hereFollow Aunt Flow’s journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss
Oct 17, 2024 • 41min
630. "I’ve crossed the six-figure mark and want to double my sales for next year, what’s my best, simplest path forward?" | Coaching Session
Welcome back, product bosses! We have another informative coaching session with Tirazh, the founder of Tirzah Lane Art, who creates and sells cowgirl inspired art. If you’re wondering how to figure out your best and simplest path forward to double your sales for next year, then this episode is for you!Tirzah has a wonderful business and has already crossed her first six-figure mark, but is currently struggling with finding a simplified, clear direction forward of how she can continue this growth and even double her revenue next year. Together, we dig deep into the importance of driving your own traffic to Faire to reduce commission expenses, why you need to build retailer relationships, and how knowing your numbers really can make all the difference!Tune in as we figure out how Tirzah can simply and successfully grow her business, double her sales and increase her profitability, and how you can find your best and simplest path forward too! Resources:Learn more about Tirzah's products at Tirzah Lane ArtFollow her journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!Connect:Website: theproductboss.comInstagram: @theproductboss
Oct 14, 2024 • 27min
629. The Million-Dollar Playbook: How to Make Your First and Next Million
Welcome back, Product Bosses! In today’s episode, we discuss the challenges product-based business owners often face when reaching revenue milestones from $500,000 to multiple millions! But don’t worry, because even if you’re just starting out or haven’t reached six figures yet, you’ll still have plenty of takeaways!When it comes to growing a million or multi-million dollar business, you face a different set of challenges compared to the ones you overcame to reach five figures or multiple-five figures. Challenges such as increased self-doubt with every decision you make, burnout (especially if you’re a solopreneur!), and an increased need to pivot when things do not go your way!In this episode, we dive deep into strategies you can use to realign your mindset to overcome self-doubt, how to maintain work-life balance to prevent burnout, and the importance of learning from your failures. Plus we discuss why surrounding yourself with a strong network and community is crucial to success!It’s time to think bigger so tune in now to discover actionable strategies for achieving and surpassing your revenue milestones!Resources:Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!Connect:Website: theproductboss.comInstagram: @theproductboss
Oct 10, 2024 • 54min
628. "I want to grow my product business to make $20,000 per month, but I’m at capacity. How can I do this?" | Coaching Session
Welcome back, product bosses! We have another exciting coaching session with Haley, the founder of Sunbird Collective, who sells handmade body care goods. If you’re wondering how you can expand your business but feel like there are zero hours left in your day, this episode is for you!Haley already has a successful business, but now she wants to grow her sales to $20,000 a month without feeling burnt out, and she’s not sure how to accomplish this. Together, we dive deep into why your mindset is your ticket to more money and success, how being proactive in your business will help you get your time back and simple tweaks for you to bump your average order value to make more money, without doing more work!! Tune in as we figure out how Haley can step into the CEO role of her business and get back her time, while continuing to scale, and how you can implement these tips in your product business as well! Resources:Learn more about Haley's products at Sunbird CollectiveFollow her journey on InstagramAre you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss
