Lai Sha, owner of Kumumea, juggles motherhood, a full-time job, and her growing handbag and accessory business. In this coaching session, she tackles finding time and scaling her side hustle past six figures. They discuss the importance of delegating tasks to streamline operations and focus on growth. Lai shares insights on developing marketing strategies and leveraging data to enhance decision-making. Tune in for actionable steps and a handy "Do, Delegate, Delete" worksheet to reclaim your time and elevate your business!
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question_answer ANECDOTE
Winning a Spot
Lai Sha won a spot in Jacqueline Snyder's program while recovering from surgery.
She viewed this as a sign to continue pursuing her business.
insights INSIGHT
Purpose-Driven Business
Lai Sha's business, Kumumea, is purpose-driven, stemming from her cancer journey.
While her story is integral to the brand's origins, she aims for the products to stand alone.
volunteer_activism ADVICE
Focus on Brand Awareness
Focus on brand awareness to drive sales.
Prioritize e-commerce growth for business resilience.
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Happy New Year, product bosses and welcome to our very first coaching session of 2025! In this episode, I’m chatting with Lai Sha, the owner of Kumumea, an inspiring brand that offers handbags, accessories, and apparel. Just like many of you, Lai Sha is juggling and trying to blend a lot—she's a mom of three, holds a full-time job, and is working on elevating her side hustle past the six-figure mark.
In this episode, we focus on tackling Lai Sha’s two major hurdles: finding more time in her day and reaching the next revenue milestone. This episode is all about strategies to buy back your time by delegating tasks and focusing on the needle-moving activities that will help scale your business. We discuss how outsourcing tasks like inventory can free up your time to concentrate on strategy and growth, the importance of developing a marketing strategy to drive traffic to your e-commerce site, and emphasizing the need to know your numbers and leverage data to make informed decisions going forward.
Tune in as we dive deep into what it takes to get out of your own way, delegate tasks effectively, and concentrate on actions that drive revenue. Discover actionable steps to start 2025 strong, including a free “Do, Delegate, Delete” Worksheet to help you reclaim your time. If you're ready to elevate your business and make substantial progress this year, this episode is for you!
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Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
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