The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
Jacqueline Snyder
A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline.
The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life.
As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com
Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more.
Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
Episodes
Mentioned books
Nov 27, 2025 • 31min
What to Do When You’re Making Sales But Still Feel Broke (Stop Profit Leaks & Start Paying Yourself)
You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true cost of goods, and how to separate your value as a CEO from the labor cost that goes into each product. Get ready to clean up your margins, pay yourself, and reinvest with confidence.In This Episode, You’ll Learn:00:00 Why seeing sales but not money in the bank is happening to so many makers.04:00 Where most money leaks start in product businesses.08:00 How to price so the product can actually bear its costs.12:30 What to do when your market doesn’t match your price.15:00 Why selling in the “easy” places might be sabotaging profit long term.19:00 Math trick to price for wholesale and retail.21:30 How do you increase average order value?23:30 Why a free shipping threshold beats sitewide free shipping for most businesses.25:45 The 10-week plan to lower costs and pay yourself.Resources + LinksBook a FREE STRATEGY SESSION with our team HEREThe wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here. Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Nov 20, 2025 • 32min
Why Scattered Products Kill Repeat Sales (and What to Do Instead)
Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask in EVERY product audit, how to define what you want to be known for, and create a tight, profitable product line. Plus, we’ll talk about how to position your best sellers across Etsy, markets, and more. Get ready to simplify your shop and watch your sales grow.In This Episode, You’ll Learn:00:00 Why customers bounce when your categories are scattered.05:00 Ways to apply retail display logic to your homepage, emails, bundles, and social channels.08:15 Self-audit questions to see if your brand reads like a gift shop or a specialist.13:15 How to use sales data from the last 6–12 months to identify best sellers.17:45 Where sells best, website vs. Etsy vs. markets?19:30 Can a 90-year-old tell what you sell in three seconds?23:00 Your next steps to go from scattered to stand out in the next 90 days.Resources + LinksGet customized coaching for your business - join the 60 minute qualification call!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Nov 13, 2025 • 26min
What to Double Down on After Black Friday (If You Want to Scale in 2026)
Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identify and double down on your true best sellers, refine winning offers for January and beyond, and build a simple weekly sales rhythm across the channels that are already working. I’ll also show you how to read your real-time customer data (carts, bundles, clicks) and use “other people’s audiences” to keep fresh buyers discovering your brand. Walk away with a 3-step action plan you can implement in 10–30 minutes a day.In This Episode, You’ll Learn:00:00 Why Q4 momentum dies, and how to keep sales moving after the holidays.02:00 The “other people’s audiences” play that jump-started my first big season.04:00 The post-holiday fear: will orders crash? (and what to do about it.)07:10 Stop chasing algorithms: why “new SKUs daily” kills profit and focus.09:00 What data to track so you can stop guessing what's working and what to change.10:15 The student who scaled one winning style to 7 figures.12:15 Repeat what works, refine what’s ready, retire what’s not aligned.13:30 How to identify what needs to be fixed and what to double down on.15:00 What to do if markets slow down.18:00 How to build your 90-day sales rhythm (what you sell, where, and when.)20:25 Pricing for profit gets easier when you commit to a core product.21:20 Power prompt: “My best seller this season was ___. I’ll double down by ___.”22:30 Your 3 next steps to grow into 2026 without burning out.24:00 Free 14-Day Focused Sales Action Plan (10–30 min/day to move the needle.)Resources + LinksGet the 14-day plan for a record breaking holiday season HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Nov 6, 2025 • 30min
728. What's Keeping Your Product Sales Stuck? (For Etsy, Shopify, Wholesale, Amazon, and Market Sellers)
Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You’ll learn how to simplify your offer line, price and bundle for profit, build a weekly sales rhythm that doesn’t rely on social media, and step into the CEO identity your next level requires. Walk away with a focused action plan you can apply across Etsy, Shopify, wholesale, markets, and more.In This Episode, You’ll Learn:00:00 Why plateaus happen (and why they’re a sign you’ve outgrown your old strategy.)02:00 Reframing your mindset to make your next revenue goal a mile marker, not the finish line.03:30 Are you making this mistake of being known for too many things?09:00 Beware of pricing & offers that don’t scale (how to know your margins and raising AOV with bundles & upsells.)12:30 How competing to be the “cheapest” is hurting your business.14:20 The biggest marketing mistake I see business owners make (+ what to do instead.)16:45 What to send instead of “newsletters” to actually get people to buy from your emails.18:10 How to sell more through other people’s audiences (so you’re not dependent on your own following.)20:00 How to upgrade your identity from Solopreneur to CEO.22:15 How one of my students DOUBLED their revenue at markets with one change.27:00 Your new mantra: “I’ve outgrown my old strategy, and I’m ready to lead the next version of me.” (and my business!)Resources + LinksIf you’ve been growing on your own and you’re craving consistent revenue, grounded strategy, and a supportive community of product-based founders, it might be time to explore The Collective.This is where established product business owners come together to stabilize sales, simplify systems, and scale with confidence. Book a Collective Fitting Call. This is a conversation to see if The Collective is the right fit for you: no pressure, no push. Just clarity, insight, and an honest look at what’s next for your business.Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Oct 30, 2025 • 30min
727. Black Friday Marketing Plan: What to Prep, Post, Email, and Sell (Etsy, Shopify, Social Media and In-Person)
Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You’ll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you’ll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.In This Episode, You’ll Learn: 00:00 The plan you need NOW to beat last-minute holiday stress and guesswork. 02:00 How to choose the top offers to go all in on for maximum profit. 04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more). 06:10 The truth about “up to 70% off” and smart discounting. 08:05 Week-by-week November plan to stay focused and on track. 10:00 Building a VIP early-access list that buys before the crowd. 12:10 Social and in-person tactics to grow your email list FAST. 14:00 Seeding demand: sneak peeks, social proof, urgency that converts. 16:20 Your email cadence playbook: how many, when, and what to say. 18:45 What to do AFTER Cyber Monday to boost sales. 20:10 How to set yourself up for momentum going into December. 22:00 How to serve customers shopping last minute (to boost more sales). 23:30 Ways to recognize and track gaps so you can sell more next time. 25:00 The “Keep it simple, seller” mindset to scale faster.Resources + Links 🎁 Get your FREE Ultimate Black Friday Playbook HERE, the STEP-BY-STEP guide to a stress free, high profit holiday season!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Oct 23, 2025 • 9min
726. Hope is NOT A Strategy (Set Yourself Up for Your Best Q4 Yet)
If you’ve been crossing your fingers for sales this holiday season but aren’t sure where they’re going to come from, this episode will show you exactly how to move from hoping to real results. I’m walking you through my CREATE Framework, our step-by-step system to create the momentum you need to drive consistent sales. Following this framework, you’ll be able to decide on a hero product to go all in on, refine your visibility, engage customers intentionally, and activate your sales plan to see real sales roll in. Whether you sell on Etsy, Shopify, or at markets, this episode will help you confidently plan your Q4 strategy so you can turn “I hope it works” into a clear strategy you can track.In This Episode, You’ll Learn:00:00 One of the most important lessons you’ll ever learn in business.01:15 How to make more sales happen whether you sell on Etsy, Amazon, Shopify, or in person markets.03:00 Is it clear what product you’re known for?03:30 How to identify the best platform for you to sell on.04:15 Way to intentionally engage your ideal customer (vs. waiting for them to engage with you.)05:00 The simple sales rhythm to follow to get real results.05:45 The plan you need to increase profit this Black Friday.Resources + Links🎁 Grab The Product Boss Black Friday Kit to plan, promote, and profit this season!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Oct 16, 2025 • 11min
725. What to Do NOW So You’re Ready by Black Friday
Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday season without needing to grow your audience or post nonstop on social media. These are the exact steps my students inside The Product Boss Sales Accelerator are using to turn slow seasons into record-breaking months and I’m breaking them down for you right here. You’ll learn how to focus on what’s already working, how to get in front of other people’s audiences (my secret OPA method), and how to make more money from every single customer you already have. Plus, I’m giving you mindset shifts to help you lead your business through the season with confidence and clarity.In This Episode, You’ll Learn:00:00 Why October is the month that separates the businesses that sell vs struggle.03:34 The holiday readiness framework.05:00 How to get in front of other people's audiences (without ads.)06:15 How to sell MORE to people who are already buying.07:30 Turn your best selling product into a profit engine.08:45 The ONE thing for you to focus on this week.Resources + LinksThe wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here. Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
Oct 9, 2025 • 25min
724. From Idea to On Shelves At Nordstrom: How to Get Your Product in Front of the Right Buyers with Courtney Johnson
Today’s guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she’s here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportunities hiding in plain sight and transforming everyday frustrations into brilliant product ideas that sell. We also dive into creative, under-the-radar ways to get your products into the right hands, WITHOUT relying only on social media. In This Episode, You’ll Learn:00:00 - Who is Courtney Johnson?01:30 - Why did Courtney start MYSOLMAT?02:00 - What is the simplest way to guarantee your product will sell?04:00 - What’s the Product Boss framework for creating a product?04:51 - How vanity can guide your path to profit.06:45 - Courtney’s cheat code for finding new product ideas.09:15 - Why having a personal brand will take you farther, faster than a faceless business.12:52 - How to use social media when you hate creating content.14:40 - The most unhinged things Courtney Johnson did to get her product into retail shops.16:15 - When does it make sense to send out samples of your product?17:41 - The most overlooked social platform you need to be on, LinkedIn.19:00 - How to use LinkedIn to reach buyers.20:00 - What influencer marketers will give you the greatest ROI?21:10 - The best and worst ways to cold pitch brands about your product.Resources + LinksLet’s increase your holiday sales in just 5 days! Join the free Rock Your Holiday Challenge HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comCourtney on IG: @courtlynnjohnson
Oct 2, 2025 • 40min
723. Break Into Gift Guides Using AI: Game-Changing PR Strategies for Product-Based Businesses with Gloria Chou
Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You’ll hear how scrappy founders are landing features in weeks, the simple assets buyers and journalists actually need, and the mindset that turns “busy season” into your biggest sales season. Tune in to walk away with clear priorities, fresh pitch angles, and the confidence to get seen—and sold—beyond social.In This Episode, You’ll Learn:00:00 - Who is Gloria Chou PR?02:02 - Why you should be EXCITED for busy season!05:00 - How to get your product into gift guides.06:39 - What makes you stand out to press editors?08:00 - The #1 AI tip no one is talking about!09:47 - How important are great product photos?11:05 - How to get more PR in five minutes with Perplexity!14:44 - What do PR experts look for in your pitch?20:37 - How often should you send out pitches about your product?23:00 - How to rank on AI’s SEO and get recommended by Chat GPT.26:26 - Why you should set up Google News Alerts for your name and your product’s name.28:55 - A smarter way to prompt AI searches.30:54 - How to avoid overwhelm in your busiest season.34:45 - How 10% of your actions can drive 90% more results!Resources + LinksGet featured in gift guides and dominate AI search - join the masterclass here!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comGloria Chou: @gloriachoupr
Sep 25, 2025 • 24min
722. “I Had A 200K Business & Was Burned Out” Rebuilding for Profitability and Peace | Coaching Session
Ever wish you could start fresh and build your business your way? Today’s coaching session is your reminder that every new season brings opportunity, and sometimes the most powerful growth comes after a bold reset. My guest Karen Steuer of Tangled Roots Herbal built a $200,000 retail business, and when she realized the model was no longer serving her health or happiness, she courageously chose to reinvent her business online. In this conversation, you’ll hear what it looks like to pivot with purpose, release what no longer fits, and rebuild a business that supports the life you truly want.In This Episode, You’ll Learn:00:00 Where do you start when you’re “a mess”?04:30 Making the bold decision for what’s best for your health and the health of the business.07:15 How to know if it’s the right time to make a pivot in business.10:00 The mindset shift it takes to rebuild for profit. 12:45 How to trust the process when you’re in an uncertain season in business.19:30 Get in front of new audiences and accelerate sales.Resources + LinksThe wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here. Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comKaren Steuer: @tangled_roots_herbal
