The Dealership Fixit Podcast

It's an honor to welcome back to the show, my friend Jeffrey P. McNulty!  Jeffrey P. McNulty is A Founder, CEO, Retail Turnaround Expert, Retail Educator & Trainer, Leadership Coach, Innovator, Online Course Creator, Mentor, Retail Expert, and Best-Selling Author of "The Ultimate Retail Manual.” Mr. McNulty is currently the Founder & Chief Executive Officer of New Retail Ethos, which assists retail organizations/businesses (regardless of size, scope, or niche) with alleviating and addressing common "Pain Points." He has been labeled a "Hybrid" in the business world as he has over 30 years of experience as a Retail Executive for The Home Depot, Lowes, Barnes & Noble, PetSmart, Shopko, Toys R Us, Publix Supermarkets, and Festival Foods, as well as over 17-years of tenure as a Retail Market Research Analyst. He is also the Founder & CEO of The Ultimate Retail Course. I asked Jeffrey to come back on and share some insights on what is going on with retail in these crazy times. If you like what he shared in here, you should check out his book (manual), course or possibly if you ant to go big - retain his services to get your business on track for massive results in tough times. Find him on LinkedIn here: https://www.linkedin.com/in/jeffreypmcnulty/  NEW RETAIL ETHOS CONSULTING:  www.newretailethos.com  THE ULTIMATE RETAIL COURSE WEBSITE:  www.theultimateretailcourse.com  THE ULTIMATE RETAIL MANUAL: STRATEGIES FOR RETAILERS TO THRIVE & SUCCEED IN THE DIGITAL WORLD:  https://www.amazon.com/Ultimate-Retail-Manual-Strategies-Retailers/dp/1732565414  THE ULTIMATE RETAIL COURSE: BECOME A RETAIL ROCKSTAR!:  https://theultimateretailcourse.thinkific.com/courses/BECOME-A-RETAIL-ROCKSTAR  THE ULTIMATE RETAIL HR COURSE: BECOME AN HR ROCKSTAR:  https://theultimateretailcourse.thinkific.com/courses/BECOME-AN-HR-ROCKSTAR  THE ULTIMATE RETAIL COACHING PROGRAM: EMBRACE YOUR FUTURE TODAY!:  https://theultimateretailcourse.thinkific.com/courses/THE-ULTIMATE-RETAIL-COACHING-PROGRAM  THE ULTIMATE RETAIL BUNDLE: STRATEGY, INSIGHT, & COACHING:  https://theultimateretailcourse.thinkific.com/bundles/THE-ULTIMATE-RETAIL-BUNDLE  THE ULTIMATE RETAIL FOUNDATIONAL COURSE:  https://theultimateretailcourse.thinkific.com/courses/THE-ULTIMATE-RETAIL-FOUNDATIONAL-COURSE  ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas! Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice! Thank you! Brian Croft *****

Jon (Pierre) Levesque of Ronnie's Cycle Sales of Bennington (Vermont) joined me for a chat about how their dealership has used Facebook groups as way of tapping into a customer base far beyond their local area. I really appreciate him being willing to share this secret for success - but as we all know it takes both knowledge AND action to make a recipe work. As mentioned I really see this as a tool for the dealership to help remove barriers for older riders/racers to reenter the dirtbike category in as safe an environment (mentally and physically) as possible. That means longer term, happier customers. Check out the #oldmenthatusedtorace Old Men That Used To Race Facebook group (with nearly 5K members!!) here: https://www.facebook.com/groups/itsjimsfault #itsjimsfault  Check out Ronnie's Cycle Sales of Bennington here: Facebook - https://www.facebook.com/RonniesBennington/?ref=page_internal Web - https://ronniesbennington.com/ ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas! Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice! Thank you! Brian Croft *****

Jon Levesque of Ronnie's Cycle Sales of Bennington (Vermont) joined me for a quick 5 Minute Heartburn to Heartbeat #heartburntoheartbeat bonus episode. Watch for a full episode from Jon coming this week! Check out Ronnie's Cycle Sales of Bennington here:  Facebook - https://www.facebook.com/RonniesBennington/?ref=page_internal  Web - https://ronniesbennington.com/  ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas! Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice! Thank you! Brian Croft *****

Jake Lowry is a family man, pro level mx-er, podcast host, MX school coach and many year powersport dealership guy at Graham KTM/Husqvarna/GasGas/Beta in Senatobia, MS (Memphis, TN metro area). Jake joined me today for a long chat where he shared some of his journey from son of a shop owner, bound for shopdom (lol) to living his dream as a national level pro motocrosser and how he turn that dream into the current blend of what he does WHILE being a busy family man. I have to admit I envy his ability of that much multitask in life.  If you want to get a feel for how a young person who's a professional at racing can transition to life as a professional motorcycle dealership employee, take a listen!  You can check connect with Jake here: Instagram: https://www.instagram.com/jake231/ LinkedIn: https://www.linkedin.com/in/jake-lowry-b654a6135/ The Shop: A Moto Podcast: https://podcasts.apple.com/us/podcast/the-shop-a-moto-podcast/id1514329977 Graham KTM: https://www.grahamktm.com/ Thanks Jake! ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas! Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice! Thank you! Brian Croft *****

Primo Marotto from Scott Sports (aka Scott USA) joined me for a full episode to chat about what is happening in the world of goggles.  My first job outside the dealership came from Primo and we chat about that among other things.  If serving dealers has done one thing for me over the years, it's given me the opportunity to meet and befriend the best humans!  #dealership #primomarotto #scottsports #scottusa #scottgoggles #motocross #goggles #defendyourvision #partsdepartment Check out Scott-Sports.com for the latest and greatest in products to "Defend Your Vision"  primo@scottusa.com  ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas! Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice! Thank you! Brian Croft *****

He might be one of the most contagiously fun people in the business to be around - Primo Marotto from Scott Sports (aka Scott USA) joined me for a quick 5 Minute Heartburn to Heartbeat #heartburntoheartbeat bonus episode. Watch for a full episode from Primo coming this week! Check out Scott-Sports.com for the latest and greatest in products to "Defend Your Vision"  *****  The Dealership fiXit podcast exists to tap dealerships into high performance ideas!  Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice!   Thank you!   Brian Croft  ***** 

Tiffany Miller joined me today to do a quick 5 Minute Heartburn to Heartbeat segment.  She has worked in the trenches at a dealership parts counter to a main distributor to athlete manager at EVS, then to her current role with Motosport.com and her resume business with Moto-resume.com really brings her desire to offer her experience in a way to help others move thru the ranks they dream of.  Watch for a full one hour episode with Tiffany! #heartburntoheartbeat on Dealership fiXit. Link up with Tiffany here:  https://www.moto-resume.com/   https://www.linkedin.com/in/tiffany-miller-720315162/  ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas!  Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice!   Thank you!   Brian Croft  ***** 

Tiffany Miller joined me today to do a quick 5 Minute Heartburn to Heartbeat segment.  She has worked in the trenches at a dealership parts counter to a main distributor to athlete manager at EVS, then to her current role with Motosport.com as well as her resume business with Moto-resume.com really brings her desire to offer her experience in a way to help others move thru the ranks they dream of.  Also check out her 5 minute Q&A in #heartburntoheartbeat on Dealership fiXit. Link up with Tiffany here:  https://www.moto-resume.com/   https://www.linkedin.com/in/tiffany-miller-720315162/  ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas!  Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice!   Thank you!   Brian Croft  ***** 

Jake Lowry, a podcast host, MX school coach and many year powersport dealership guy at Graham KTM/Husqvarna/GasGas/Beta in Senatobia, MS (Memphis, TN metro area) joined me today to do a quick 5 Minute Heartburn to Heartbeat segment. Watch for a full episode with Jake sometime soon! #heartburntoheartbeat  You can check connect with Jake here:  Instagram: https://www.instagram.com/jake231/  LinkedIn: https://www.linkedin.com/in/jake-lowry-b654a6135/  The Shop: A Moto Podcast: https://podcasts.apple.com/us/podcast/the-shop-a-moto-podcast/id1514329977  Graham KTM: https://www.grahamktm.com/   Thanks Jake!  ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas!  Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice!   Thank you!   Brian Croft  ***** 

Hey fiXit friends! Yes, I have been away a bit from giving you fresh content - but I have new episodes in process and more fun conversations planned with powersports industry folks.  Stay tuned! Brian Croft Dealership fiXit  503-724-1185 dealershipfixit@gmail.com