

The Dealership Fixit Podcast
Jacob Berry
Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals!
In today's ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life.
In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers have significantly impacted the industry.
After All, In Your Dealership, You Are The Fixit.
In today's ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life.
In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers have significantly impacted the industry.
After All, In Your Dealership, You Are The Fixit.
Episodes
Mentioned books

May 26, 2023 • 1h 30min
E87: Customer Experience with Angel Hacker, General Manager of Indian Motorcycle San Diego
Youtube: https://youtu.be/faESiEPEbrQ
On this episode of the Dealership Fixit Podcast, we talk with Angel Hacker, General Manager of Indian Motorcycle San Diego. We go over her trajectory from sales to parts to running her own store in the competitive market of southern California.
A veteran of dealership processes and running a high-performance team, she covers her experience and perspectives on customer success with reputation management.
We talk about Angel’s background, the online experience to in-store, and the customer's journey in both. Throw a leg over, take some notes and enjoy!
Follow Our Guest:
https://www.linkedin.com/in/angel-june-hacker/
https://instagram.com/angeljunehacker/
https://linktr.ee/angeljunehacker
Follow the Fixit:https://spotifyanchor-web.app.link/e/j20sveZ9Vzb
https://youtube.com/@dealershipfixit
https://twitter.com/DealershipFixit
https://tiktok.com/@dealershipfixit
https://facebook.com/dealershipfixit
https://instagram.com/dealership_fixit
Comments, Questions or Want To Join Us: dealershipfixit@gmail.com

May 19, 2023 • 47min
E86: Easy Ways To Improve Your Online Game with Jacob Berry
On this episode of the Dealership Fixit Podcast, we talk with Jacob Berry, formerly the Digital Marketing & Sales Director with RideNow/RumbleOn.
A veteran of Online Inventory, Digital Marketing, and Websales Processes for dealerships, we discuss his LinkedIn post “7 Easy Ways To Improve Your Dealer Online Game” Link: https://bit.ly/7EasyWaysLinkedin
We talk about Jacob’s background, the online inventory merchandising and the customer's journey to find it and submit a request.
Follow Our Guest:
Email: mr.jacob.berry@gmail.com
https://twitter.com/mrjacobberr
https://linkedin.com/in/jacob-b-berry
https://internetsalescoaching.com
Follow the Fixit:
https://youtube.com/@dealershipfixit
https://twitter.com/DealershipFixit
https://tiktok.com/@dealershipfixit
https://facebook.com/dealershipfixit
https://instagram.com/dealership_fixit
Comments, Questions or Want To Come On: dealershipfixit@gmail.com

Dec 24, 2022 • 37min
S4:E85 - Frank J. O'Connell author of Jump First Think Fast
How lucky am I? I saw this book that I knew I had to buy and read and when I messaged the author about coming on my little dealership podcast to talk about it, he said yes! Frank J. O'Connell, who before becoming an author of this book was in leadership at several titan companies you'd know the names of, including Indian Motorcycles. Frank is an avid motorcycle rider and enthusiast of 50 years and logs more miles each year than most legit motorcyclists that I know. Being an absolute top level corporate turnaround guy as well as a motorcycle guy, it was my honor to get a few minutes with him talking about where he sees the opportunity for dealerships to get a little better. Thanks for taking the time to listen.
Find Frank here:
https://www.linkedin.com/in/jumpfirstfrank/
You can buy his book at your favorite local bookstore, or here:
https://www.amazon.com/exec/obidos/ASIN/1637631073?tag=simonsayscom
https://www.barnesandnoble.com/w/jump-first-think-fast-frank-j-oconnell/1141673852
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The Dealership fiXit podcast exists to tap dealers into high performance ideas.

Dec 24, 2022 • 5min
S4:E84 - 5 Minute Gamify - Heartburn to Heartbeat with Phillip Orange of Houston Motorsports
Heartburn to Heartbeat with Phillip Orange of Houston Motorsports

Oct 30, 2022 • 1h 4min
S4:E83 - Phillip Orange from Houston Motorsports & the daily 10 pennies
Phillip Orange from Houston Motorsports joined me to chat about powersports dealership as well as leadership stuff including his 10 pennies philosophy.
Phillip shares that he got into the motorcycle business when he got a chance to work at a dealership in the Houston area. With the help of some great employers to teach him the ropes and at least one great mentor, he has gone on through dealership management and now owner & operator of multiple stores in his native Texas region.
It's obvious that he is motivated through his Faith in God and shares some of that here. That Faith definitely helps center his motivation daily to show up and uplift and promote others to do their best. The end of day self check-in he mentions plus the epic daily "10 pennies" approach are amazing ways to gamify helping any of us to give & get our personal best on a consistent basis. I love it! I have never worked for him but I have been drawn to look and listen to his social media content. He has a great vibe as a leader to follow and that is why I asked him to come on and chat.
Lots of fun conversation in this hour. Phillip, I appreciate you taking the time Sir!
Find Phillip (virtually) in these places:
https://www.houstonyamaha.com/
https://www.facebook.com/phillip.orange.3/
https://www.linkedin.com/in/phillip-orange-71a96a20/
Be sure to check out the other episode with him for a quick 5 minute Heartburn to Heartbeat as well (unique content on those, not a highlight of any episode)
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I appreciate you listening!
Brian Croft
The Dealership fiXit podcast exists to tap dealers into high performance ideas.
Please consider liking, reviewing on your podcast player of choice and share us with anyone you think should check it out.
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Sep 23, 2022 • 59min
S4:E82 - We Talk FTC Rules with Michael Masouras, CEO of MotoHunt.com
Michael Masouras of MotoHunt.com joined me to chat about several things but mainly what is going on with the impending FTC rules changes that are looming, which will affect all dealerships with regard to how they can advertise their units for sale.
Michael has the dealers interests at the heart of his business so if you aren't familiar with them, please go look at their website and learn about what they are already doing and can possibly do more of, for your powersports dealership lead generation.
Check them out here: Motohunt.com
Contact Michael directly here: michael@motohunt.com
*****
The Dealership fiXit podcast exists to tap dealerships into high performance ideas!
Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice!
Thank you!
Brian Croft
*****

Sep 19, 2022 • 6min
S4:E81 - 5 Minute Gamify - Heartburn to Heartbeat with Michael Masouras of MotoHunt.com
Michael Masouras, CEO of MotoHunt.com joined me for a quick Heartburn to Heartbeat episode today.
Check them out here: Motohunt.com
*****
The Dealership fiXit podcast exists to tap dealerships into high performance ideas!
Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice!
Thank you!
Brian Croft
*****

Sep 16, 2022 • 10min
S4:E80 - 5 Minute Gamify - Heartburn to Heartbeat with Jeffrey P. McNulty of New Retail Ethos
My friend Jeffrey P. McNulty joins me for a "quick" Gamify Heartburn to Heartbeat segment!
Jeffrey P. McNulty is A Founder, CEO, Retail Turnaround Expert, Retail Educator & Trainer, Leadership Coach, Innovator, Online Course Creator, Mentor, Retail Expert, and Best-Selling Author of "The Ultimate Retail Manual.” Mr. McNulty is currently the Founder & Chief Executive Officer of New Retail Ethos, which assists retail organizations/businesses (regardless of size, scope, or niche) with alleviating and addressing common "Pain Points." He has been labeled a "Hybrid" in the business world as he has over 30 years of experience as a Retail Executive for The Home Depot, Lowes, Barnes & Noble, PetSmart, Shopko, Toys R Us, Publix Supermarkets, and Festival Foods, as well as over 17-years of tenure as a Retail Market Research Analyst. He is also the Founder & CEO of The Ultimate Retail Course.
I asked Jeffrey to come back on and share some insights on what is going on with retail in these crazy times.
If you like what he shared in here, you should check out his book (manual), course or possibly if you ant to go big - retain his services to get your business on track for massive results in tough times.
Find him on LinkedIn here: https://www.linkedin.com/in/jeffreypmcnulty/
NEW RETAIL ETHOS CONSULTING:
www.newretailethos.com
THE ULTIMATE RETAIL COURSE WEBSITE:
www.theultimateretailcourse.com
THE ULTIMATE RETAIL MANUAL: STRATEGIES FOR RETAILERS TO THRIVE & SUCCEED IN THE DIGITAL WORLD:
https://www.amazon.com/Ultimate-Retail-Manual-Strategies-Retailers/dp/1732565414
THE ULTIMATE RETAIL COURSE: BECOME A RETAIL ROCKSTAR!:
https://theultimateretailcourse.thinkific.com/courses/BECOME-A-RETAIL-ROCKSTAR
THE ULTIMATE RETAIL HR COURSE: BECOME AN HR ROCKSTAR:
https://theultimateretailcourse.thinkific.com/courses/BECOME-AN-HR-ROCKSTAR
THE ULTIMATE RETAIL COACHING PROGRAM: EMBRACE YOUR FUTURE TODAY!:
https://theultimateretailcourse.thinkific.com/courses/THE-ULTIMATE-RETAIL-COACHING-PROGRAM
THE ULTIMATE RETAIL BUNDLE: STRATEGY, INSIGHT, & COACHING:
https://theultimateretailcourse.thinkific.com/bundles/THE-ULTIMATE-RETAIL-BUNDLE
THE ULTIMATE RETAIL FOUNDATIONAL COURSE:
https://theultimateretailcourse.thinkific.com/courses/THE-ULTIMATE-RETAIL-FOUNDATIONAL-COURSE
*****
The Dealership fiXit podcast exists to tap dealerships into high performance ideas!
Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice!
Thank you!
Brian Croft
*****

Sep 16, 2022 • 56min
S2:E60 - Kurt Von Ahnen / Leadership in Crisis
Kurt was kind enough to come back on with me and discuss Leadership in Crisis. We are are having some wide ranging effects from this mess that is the COVID-19 Coronavirus of 2020. Kurt and I chat about ways to take control of what you can right now for maximum benefit coming out of this.
Find Kurt here on Linkedin: https://www.linkedin.com/in/kurtvonahnen/
His website Mañana No Mas is here: https://manananomas.com/
The dealership fiXit podcast exists to tap dealers into high performance ideas!
Please share this with everyone you know in a dealership!
Thank you :)

Sep 16, 2022 • 56min
S2:E69 - 10 Changes Dealerships Should Make After Coronavirus w/ Jared Burt
Jared joined me again to dig in on ideas for dealers to implement in this very confusing and continually evolving Coronavirus Pandemic.
He recently wrote the referenced article, here on his LinkedIn page: Jared's Article on LinkedIn
Jared says it will also be published on DealerNews this coming Monday, March 23, 2020.
If you haven't checked out DealerNews recently, do yourself a favor and hop over there. They were a true staple in my days at dealership (albeit in a paper version!)
Jared is NOT new to the ideas of dealerships needing to make big changes to remain relevant to how consumers expect to be able to transact with us. Now, we are seemingly in a true do or die situation in regards to that. Dealers who adapt right now will have a chance and those who are expecting to do what they've always done - I fear they will be gone before the next year goes by. I'm no seer, but I feel like this is one of those pivotal moments and I hope you'll use it to get creative and implement the new.
You can find Jared on LinkedIn here
Please also go back and check out his other episode when you have some more time to listen.
The Dealership fiXit podcast exists to tap dealers into high performance ideas!
Please share the episode with anyone you know that should hear it!
Thank you!