The Dealership Fixit Podcast

In this episode of Dealership Fixit, we have Justin Quinn, a product manager at DX1, who has been a dealership advocate for a long time and has held various positions. He began at his family's store by sweeping the floors, then worked in shipping and receiving, became a parts manager, and eventually a general manager. Justin's passion for powersports also led him to work with the Factory KTM racing team and travel the world. As a seasoned veteran of DMS and dealership operations, we discuss the Dealer Management System (DMS) and its functions in the Sales, Parts, and Service departments. As a project manager, he is accountable for ensuring that dealers use the tool to make their lives more effective and profitable. Justin's philosophy is centered around reports, processes, and technology. Follow Our Guest Justin: LinkedIn: https://www.linkedin.com/in/justin-quinn-4b48191ba/  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit

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Check Out Our New Episode! On this episode of the Dealership Fixit, we interview our Guest, Tad Kilgore, Co-Founder & Creator of both Traffic Log Pro (TLP) & Dealership Performance 360 (DP360), 2 CRM’s still in use today with 100’s of powersports dealerships. Subscribe YouTube: ⁠https://youtube.com/@dealershipfixit⁠  We talk through the history of how and why Tad, and his twin brother Tod, build and developed their own “traffic log” in the early 200’s while working for the powersports group RideNow.  After that success, he was approached by Dealerspike to build their own CRM called DP360. He was able to configure this new one with everything they learned from TLP and advance it to a whole another level.  Now, Tad is currently working with Ready2Rid, a newer company looking to make a splash in powersports with their wonderful marketing program tying both worlds together. We discuss various topics revolving around the CRM, such as best ways to use it, what steps dealers can use to maximize efforts and future advancements on the horizon. The Customer Relationship Management tool should be the nucleus of the sales process for any dealership and if used properly, can make a huge difference in efficiency and make more sales. Follow Our Guest Tad: LinkedIn: https://www.linkedin.com/in/tad-kilgore-92209b238/  Email: tad@ready2ridemobile.com Follow Our Host Jacob: Twitter: https://twitter.com/mrjacobberr  LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit

Watch On Youtube: https://youtu.be/8zyEw0QUOt0 On This episode of Dealership Fixit, We revisit a 2022 webinar For Digital Dealer and Carwars going over the Key to building BDCs for dealerships. The phones are critical to the overall process inside the dealership. They still chat & message but the phone call gives the customer instant gratification. The dedicated team available for the customer allows a smoother customer journey and removes friction for the buyer. Take it one step at a time and make the process your own. 1 agent or 10, the build-out will look different for everyone. Follow Our Host Jacob: https://twitter.com/mrjacobberr https://linkedin.com/in/jacob-b-berry https://absolutemarketingperformance.com Follow the Fixit: Spotify: https://spoti.fi/3N9lzfg Apple Podcast: https://apple.co/43FoanX YouTube: https://youtube.com/@dealershipfixit Twitter: https://twitter.com/DealershipFixit TikTok: https://tiktok.com/@dealershipfixit Facebook: https://facebook.com/dealershipfixit Instagram: https://instagram.com/dealership_fixit Comments, Questions or Want To Join Us: dealershipfixit@gmail.com

On this episode of the Dealership Fixit, we interview our Guest, Mike Shaug, Founder & Owner of Premier Online Marketing. Subscribe YouTube: https://youtube.com/Dealership FiXit He Entered into marketing from humble SEO (Search Engine Optimization) beginnings with a couple of companies but realized that Paid Ads is the clear winner. We know how an agency or great media buyer can use Google ads to help dealers: Increase Visibility, Get More customers to see your products and services. We Target locally in direct marketing areas and we Know Your Audience's interest and patterns. Conversion Tracking By default, Google Ads only tracks clicks and impressions. As an operator, you need to have a conversation and ask what is their Definition of a conversion? Is it a Lead or Is It A Click and Page View? Negative Keywords Help To Eliminate Waste. Negative keywords help not show your ads to users that Google thinks might be similar. Mike recalls when he was running campaigns for Ford Dealerships, the song “Tom Ford by Jay-Z” was popular and had to negate that from users wasting ad dollars. He also talks about excluding Times of the Day and Geographic areas from the targeting so it is only confined to a specific area and targets the best customers. Follow Our Guest Mike: LinkedIn: https://www.linkedin.com/in/michael-shaug-80925920/ Website: https://premieronlinemarketing.com/ Follow Our Host Jacob: Twitter: https://twitter.com/mrjacobberr LinkedIn: https://linkedin.com/in/jacob-b-berry Website: https://www.internetsalescoaching.com/ Follow the Fixit: Twitter: https://twitter.com/DealershipFixit TikTok: https://tiktok.com/@dealershipfixit Facebook: https://facebook.com/dealershipfixit Instagram: https://instagram.com/dealership_fixit Comments, Questions or Want To Join Us: dealershipfixit@gmail.com

Unveiling the Secrets of Online Shopping: How to Sell Your Inventory Like a Pro Free Download Of Presentation: https://www.internetsalescoaching.com/free-resources Spotify: https://spoti.fi/3N9lzfg  Apple Podcast: https://apple.co/43FoanX  YouTube: https://youtube.com/@dealershipfixit  On this episode of the Dealership Fixit; Jacob is discussing 5 ways that you can draw a parallel to your online inventory the same way you would create an online dating profile. Shoppers browse your inventory the same way singles browse dating apps or sites. It’s not a hard comparison when you think about it. All of the same ingredients are there. You have to put up some sexy photos, multiple if possible. Need your correct Year, Make, Model & Mileage, this would be a name and age. You need to write a good description, or “bio” for your potential suitors to get to know you better And lastly, most listings let you put in your type or segment of vehicle, these are like your interests on your profile. Have some fun with this one! Follow Our Host Jacob: Twitter: https://twitter.com/mrjacobberr LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Comments, Questions or Want To Join Us: dealershipfixit@gmail.com 

Check out our new Episode! On this episode of the Dealership Fixit Podcast, we interview the unique process from Tony Mommone from Powersports of Palm Beach. YouTube: https://youtu.be/CP9sVjPBenU  The best quote of the podcast: “Selling a bike is profitable, gaining a customer is profitable, doing right by someone is profitable, establishing a trust factor is profitable.” “Motorcycles is about passion, community, about an outlet and a lifestyle.” From graduating Motorcycle Mechanics Institute and starting a small repair shop, to buying his first retail location from a custom chopper builder… Tony has done it. Being a “bike hunter” and making sure he hustles every used bike acquisition to help build his empire of clean used bikes and selling them in a quick and efficient way. Check out their website and look at how they photograph their bikes and the attention to detail they put into the listings. He leans on his staff for a quick and easy process for their customers and they keep coming back for their next one. Follow Our Guest Tony: LinkedIn: https://www.linkedin.com/in/tony-mommone-383a1a73/  Instagram: https://www.instagram.com/561powersports/  Website: https://www.561powersports.com/  Follow Our Host Jacob: Twitter: https://twitter.com/mrjacobberr LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Follow the Fixit: Spotify: https://spoti.fi/3N9lzfg  Apple Podcast: https://apple.co/43FoanX  YouTube: https://youtube.com/@dealershipfixit  Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Comments, Questions or Want To Join Us: dealershipfixit@gmail.com

Check Us Out on Youtube: https://youtu.be/_uy3PPGhFUA On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing Artificial Intelligence (AI). If you have not used it yet or have not heard about it’s abilities, you need to listen to this podcast. There are lots of different programs out in a short amount of time. We look at the various ways a AI tool can help supplement a dealership staff and their responsibilities. From customer service and online chat to the sales or desking process for writing up a deal. Marketing programs will help content writing, social media, graphic creation, and more when utilized properly Major unit inventory management and ordering the correct mix of vehicles that sell well and can make a good profit.  Parts applications and a labor install guide for every make and model you might carry. Operators trying to squeeze the last little bit out of the percentage out of every deal to help hit that next revenue goal. Service technicians and writers can use it to better facilitate a customer's concerns and help diagnose the problem quicker and ensure better satisfaction. Follow Our Guest Angel: https://www.linkedin.com/in/angel-june-hacker/  https://instagram.com/angeljunehacker/  https://linktr.ee/angeljunehacker  Follow Our Host Jacob: https://twitter.com/mrjacobberr https://linkedin.com/in/jacob-b-berry  https://absolutemarketingperformance.com  Follow the Fixit:https://spotifyanchor-web.app.link/e/j20sveZ9Vzb  https://youtube.com/@dealershipfixit  https://twitter.com/DealershipFixit  https://tiktok.com/@dealershipfixit  https://facebook.com/dealershipfixit https://instagram.com/dealership_fixit Comments, Questions or Want To Join Us: dealershipfixit@gmail.com 

Youtube: https://youtu.be/IRRmPg0IFl0 Downloads: https://www.internetsalescoaching.com/ On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing scoreboards, benchmarks, and baselines for dealers. There are lots of different ways to track the customer journey from online to in-store. How many outbound activities does it take to make a connection with a customer? How many connections does it take to set a solid appointment? We show you the easiest way to start tracking the 5 main points in the Internet Sales, Web Sales, or Business Development Department. Using some simple math you can start to see where your percentages stack up over time and make improvements in one area or another. Follow Our Guest Angel: https://www.linkedin.com/in/angel-june-hacker/  https://instagram.com/angeljunehacker/  https://linktr.ee/angeljunehacker  Follow Our Host Jacob: https://twitter.com/mrjacobberr https://linkedin.com/in/jacob-b-berry  https://absolutemarketingperformance.com  Follow the Fixit: Spotify: https://spoti.fi/3N9lzfg Apple Podcast: https://apple.co/43FoanX YouTube: https://youtube.com/@dealershipfixit Twitter: https://twitter.com/DealershipFixit TikTok: https://tiktok.com/@dealershipfixit Facebook: https://facebook.com/dealershipfixit Instagram: https://instagram.com/dealership_fixit Comments, Questions or Want To Join Us: dealershipfixit@gmail.com

Youtube: https://youtu.be/_l415vmj1X4  On this episode of the Dealership Fixit Podcast, we are back again with Angel Hacker discussing 3 of the top headlines in Powersports Business. Pied Piper ranks Indian Dealers as #1 when it comes to their Internet Lead responses, How does this affect how your store process responds to mystery shopping? Tucker goes DTC (direct to consumer) and some industry heavyweights feel like its now competing with the dealers they are distributing it for. Can this be a good thing for both Dealers and Tucker? Interest Rates Raise Again, Jerome Powell, chairman of the Fed announced another raising of another 25 basis points. How will this make it tougher to get banks to buy in for powersports loans? Follow Our Guest Angel: https://www.linkedin.com/in/angel-june-hacker/  https://instagram.com/angeljunehacker/  https://linktr.ee/angeljunehacker  Follow Our Host Jacob: https://twitter.com/mrjacobberr https://linkedin.com/in/jacob-b-berry  https://absolutemarketingperformance.com  Follow the Fixit:https://spotifyanchor-web.app.link/e/j20sveZ9Vzb  https://youtube.com/@dealershipfixit  https://twitter.com/DealershipFixit  https://tiktok.com/@dealershipfixit  https://facebook.com/dealershipfixit https://instagram.com/dealership_fixit Comments, Questions or Want To Join Us: dealershipfixit@gmail.com