The Dealership Fixit Podcast

🏍️ Welcome to another episode of the Dealership Fixit Podcast! In this insightful conversation, we're joined by Jeremy Johnson from Lightspeed , a key player with over two decades of experience in the Powersports, RV, Marine, and OPE industries.  Dive into the world of dealership management systems (DMS) and discover strategies to streamline your dealership operations. Timestamps: 00:00 - Introduction 02:15 - RV Industry Trends & Events 04:59 - Lightspeed DMS: Revolutionizing Dealer Operations 11:45 - Jeremy's Journey in Powersports 15:04 - The Evolution of Lightspeed in the DMS Industry 21:10 - Enhancing DMS Through OEM Integrations 24:41 - Streamlining Dealership Processes 30:47 - Third-Party Integrations & Lead Management with Lightspeed DMS 33:01 - Lightspeed's Approach to Support & Growth 40:06 - Tackling Dealership Pain Points with Lightspeed TMS 43:31 - Empowering Dealerships Through Education & Training 49:32 - Key Performance Indicators for Dealership Efficiency 52:47 - Powersports Industry Data Insights 58:25 - Trends in Dealership Performance 1:01:13 - The Future of Lightspeed DMS in the Powersports Industry In this episode: Jeremy shares his extensive experience with Lightspeed, from its early days to its current status as a leading DMS provider. Discover how Lightspeed is innovating to meet the evolving needs of dealerships in the Powersports industry. Gain insights on the latest industry trends, data analysis, and how to maximize your dealership's efficiency. Learn about the importance of OEM integrations and how Lightspeed is bridging the gap between dealers and manufacturers. Jeremy discusses the challenges of dealership management and how Lightspeed's tools and services are designed to ease these pain points. Explore the future of Powersports dealerships and the role of DMS in shaping successful business strategies. Stay tuned: Don't forget to like, share, and subscribe for more insights and deep dives into the Powersports industry! Follow us for updates on future episodes and exclusive content. #DealershipFixitPodcast #Lightspeed #PowersportsIndustry #DealerManagementSystems #MotorcycleDealership Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Guest Jeremy: LinkedIn: https://www.linkedin.com/in/johnson55720/  Website: https://www.lightspeeddms.com/resource-hub/data-services/  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers 

In this episode of Dealership Fixit, we go round 2 with Shaun Raines from Hired Guns to expand our AI Hackathon conversation from Digital Dealer 2023 to create a mini campaign for the 2024 Harley-Davidson Street Glide launch. Youtube Link: ⁠https://youtu.be/UMZDP7pCMUA⁠  Link to presentation: ⁠https://drive.google.com/file/d/1bifgkOMT3_HWV8suaf7QdyxJbCmopfxB/view?usp=drive_link⁠ It was fun going through Shaun’s 60-minute master class of using ChatGPT, MidJourney and Gamma to build a story, blog and headlines prompts to build a strategy. We first used ChatGPT to get some ideas going over where we should start and how it should sound. I covered some points from this zapier article: https://zapier.com/blog/train-chatgpt-to-write-like-you/ We got some prompts and a working model for how we can move into creating some images with MidJourney. We had to play with the prompts and choose from some different variations but it looked great in the end! Finally we moved over to Gamma and provided it with all the content and material we had chosen to use. The program, in seconds, populated a fantastic looking landing page with CTA’s and big colored buttons.  We loaded our new graphics into it and was able to “massage” it into place that turned out awesome. Make sure to check out the link! Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Guest Shaun LinkedIn: https://www.linkedin.com/in/shaunraines/  Website: https://www.dealersuperhero.com/  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers

In this episode, catch up with Shaun Raines from Dealer Superhero and Jacob Berry’s recap of the 2023 Digital Dealer Expo and the AI Hackathon project we worked on during the event. The AI Hackathon, imagined by Brent Wees, was to create an entire marketing campaign for a 2024 vehicle launch. There were 10 teams working on the project and it was timed with a strict set of requirements. Our team was the only team to come up with a fictitious car “The Homer” from The Simpsons show while the other teams used an existing Toyota or Ford model to launch their 2024 program. We used a variety of tools working and interchanging from one to the other, here is a list of ones we used or wanted to used: ChatGPT Canva Gamma Veed.io Momento Capcut Otter.io Jasper (Jarvis) Mixo Riverside Designs.ai Grammerly We had so much fun and it was fun to work with all sorts of people to create this project in a short period of time. We all learned something and came away with a broader range of skills on how we can use some of these tools at the dealerships. Not just in marketing but can be used in sales, service, parts, inventory, business, ideas, concepts and anything else that you can think of. Stay tuned for our next round with Shaun Raines, a Dealer Superhero that’s always helping find solutions to dealers problems. Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Guest Shaun LinkedIn: https://www.linkedin.com/in/shaunraines/  Website: https://www.dealersuperhero.com/  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers 

Welcome back to this weeks episode of Dealership Fixit! In this episode, we're thrilled to have Robin Hartfiel, Editor at Dealernews, join us for a deep dive into the heart of the powersports industry.  Dealernews has been a cornerstone for powersports retailers for over half a century, evolving and adapting to meet the industry's ever-changing needs.  We'll explore how Dealernews has maintained its relevance, the role it plays in advocacy, and its initiatives like the Top 100 Dealer Competition.  Robin will also shed light on the digital transformation of Dealernews, industry trends, and share some inspiring stories from the dealer community. If you're in the powersports business, you won't want to miss the valuable insights in this episode.  Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Guest Robin: LinkedIn: https://www.linkedin.com/in/robin-hartfiel-b4013a8/  Website: https://www.dealernews.com/ Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers

In today's episode, we had the pleasure of speaking with Fran O'Hagan, President and CEO of Pied Piper, a mystery shopping organization that focuses on customer interactions at Powersports dealerships. Fran brings a wealth of experience in dealership operations, having worked in the automotive and powersports industries, as well as being an avid motorcycle buyer. He is well-versed in how dealerships should interact with digital customers for sales and service. During our conversation, we discussed the survey questions, how they are scored, and why it is important for dealerships to incorporate them into their customer outreach. We also talked about how dealerships of different sizes and with varying levels of resources can use this information to improve their processes. We then touched on the importance of mystery shopping your own store to assess the customer experience. Fran emphasized how a poorly scored survey can highlight areas of improvement in your process, serving as a "burglar alarm" of sorts. As we rely more on technology to automate workflows, it is important to ensure that it is working as intended. Pied Piper can provide valuable insights into the customer experience, but it is up to the dealership to make the necessary changes. Lastly, don't forget to subscribe and follow for weekly updates. If you have any suggestions or want to chat with us, please leave a comment. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Guest Fran: LinkedIn: https://www.linkedin.com/in/franohagan/  Pied Piper PSI: https://www.piedpiperpsi.com/  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers

How’s your used inventory looking these days? Gone are the “Pay retail, sell for more” trade or acquisition strategy. We sit down with Mike Murray the VP of Sales for National Powersports Auction or NPA and outline what the used motorcycle & powersports market looks like for dealerships. Managing their current inventory is getting tougher, especially if you still have units that were purchased at the all-time high values and are still trying to “retail out of them”. It may be time to cut them loose and reinvest that into something else that can sell quicker. We also talk about tools available and using data to make some better decisions on turning your inventory regardless of the reconditioning, parts availability, or time spent retail-ready. Does your dealer have a schedule to review bikes and have a plan when they reach a certain age? Time for a change? The retail environment has changed this year, customers have turned back into price shoppers as they look for the deals and try to get the best possible value from their trade. Does your desk manager tell customers “they don't take in that kind of trade”?  Overall, NPA has been a staple in powersports for not only selling your unwanted, over-aged, or non-brand vehicles but also is a great resource for acquiring motorcycles, ATVs, utv’s, and marine products to supplement your used-inventory mix. Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Guest Mike: LinkedIn: https://www.linkedin.com/in/mmurray22/  Email: mmurray@npauctions.com  National Powersports Auction: https://www.npauctions.com/  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers

Welcome back to round 3 of our heavy DMS discussion on Dealership Fixit, we sit down again with Justin Quinn to discuss all things Dealer Management System (DMS).  Youtube Link: ⁠https://youtu.be/26MEkI7Dm7E⁠  This time we dive into the Service side of the DMS for dealerships and tackle best practices and what dealers can to do stay on top of their work.  What does the DMS do for service advisors and how can we give them better tools to perform their job better to allow faster communication to the customer.  How do warranty times and technicians clocking in on jobs affect the efficiency, what is the efficiency from one store to another? We dive into those details.  Lastly, we cover the end-of-year (EOY) best practices for your parts, obsolescence and just practicing good habits before December 31st comes along and we’re left with a messy inventory report. P.S. Check out the other channels & subscribe: Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit Follow Our Guest Justin: Blog: https://bit.ly/3LDpdy7  LinkedIn: https://www.linkedin.com/in/justin-quinn-4b48191ba/  Linkedin DX1: https://www.linkedin.com/company/dx1/  Facebook DX1: https://www.facebook.com/DX1Powersports/  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://www.motohuntpremium.com

Welcome to this episode of Dealership Fixit, where we speak with the Business Development expert at Motorcycle Industry Jobs and the Owner of Phoenix Handlebars to discuss all things related to the Powersports and Motorcycle Industry.  During our conversation, we gain insight into Jason's journey from his humble beginnings at a small Indiana motorcycle shop to Fox Racing in California to his current role at MIJ.  We also inquire about the current job market in powersports and the various opportunities available.  As the industry is seasonal and cyclical, we delve deeper into the trends observed by dealers, manufacturers, vendors, and other industry players in their search for talent. Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Guest Jason: LinkedIn: https://www.linkedin.com/in/jason-gearld-2451408/  Motorcycle Industry Jobs Website: https://www.motorcycleindustryjobs.com/ Phoenix Handlebars Website: https://phoenixhandlebars.com/  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://www.workwithmotohunt.com/ 

In this episode of Dealership Fixit, we sit down with Justin Quinn from DX1 to discuss all things Dealer Management System (DMS). The DMS is a complex software with various components that require careful management. During this discussion, we explore the benefits of a cloud-based solution, which allows for easy mobility and management of different dealership aspects, even at events or promotions outside the dealership. It is natural to wonder if a user needs to be a "computer guy" to use DMS options effectively. However, learning the software's functionality is key to managing multiple departments, eliminating the need for a separate resident expert. We also talk about the pros and cons of OEM integration and how it makes dealer managers and operators feel about big brother directly accessing their sales data, service repair orders, and parts transactions. Lastly, we discuss the possibility of ecommerce capabilities, which can significantly improve convenience for customers and increase revenue for dealerships. Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Guest Justin: Blog: https://bit.ly/3LDpdy7 LinkedIn: https://www.linkedin.com/in/justin-quinn-4b48191ba/  Linkedin DX1: https://www.linkedin.com/company/dx1/  Facebook DX1: https://www.facebook.com/DX1Powersports/  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://www.workwithmotohunt.com/ 

On this episode of the Dealership Fixit, we talk to Tim Yarborough, the National Admissions Representative for Motorcycle Mechanics Institute (MMI). As a graduate of an automotive trade school (Wyoming Technical Institute & East Valley Institute), I get to talk about what it looks like in 2023 for the young aspiring technician starting on this journey to be a trained mechanic. We start off with learning Tim’s background, which included sales, F&I in automotive and powersports dealers and General Manager at a Harley dealer before finding his home for the last 20+ years with Universal Technical Institute in their Motorcycle Mechanics Institute. A school known for churning out thousands upon thousands of trained technicians, many of which are still working at dealerships today. We go over what the ideal candidate for joining the school would look like, what to expect, and what some of the training curriculum would look like. We also dive into the many different OEMs that support the school with donation bikes, ATVs, side-by-sides, watercraft, and marine vehicles to help learn on. Did you know that after 14 months, these techs are walking out of there with an associate's degree? Diving into what day one in the workforce would look like. Typically a year and a half in of schooling, student debt, financed tools and their toolbox, they relocate to work at a new shop. Scary for some. What should dealers expect when onboarding these new techs and putting them into a mentorship with a more experienced tech or shop foreman. Continued schooling is also a big factor! The industry and the products are getting so advanced, the OEM’s are pushing the limits, the techs need to learn how to fix it and get some further education. MMI has got your back on that too. Overall, I harken back to my own time going to a technical school, picking out my courses, talking to dealers, and ultimately working as a certified master technician for over 7 years. It set my course and put me in the workforce within a year. Unlike many college programs that are double and triple the cost depending on the degree, most don't end up using it anyway.  Learn a trade, skills stay with you for life. Thanks again to Tim at MMI for the great conversation, we hope you find some value in this podcast. Follow Our Guest Tim: LinkedIn: https://www.linkedin.com/in/tim-yarborough-bb6b3415a/  MMI: https://www.uti.edu/programs/motorcycle Email: tyarborough@uti.edu  Phone: 623-879-4381 Follow Our Host Jacob: Twitter: https://twitter.com/mrjacobberr  LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Motohunt: www.motohuntpremium.com