The Dealership Fixit Podcast

"The State of Service Technicians" with Tim Yarborough from the Motorcycle Mechanics Institute (MMI). Host Jacob Berry, a seasoned trade school graduate himself, delves into the evolving world of motorcycle mechanics with Tim, who shares insights from his extensive career in the powersports industry. In this episode, learn about the pathways to becoming a trained mechanic, the rigorous training at MMI, and how today's techs are prepared to face the dynamic challenges of the industry. Discover what makes MMI a breeding ground for top-tier technicians and how these professionals are seamlessly integrated into the workforce with advanced skills and minimal debt. This discussion not only illuminates the current state of service technicians but also offers valuable advice for aspiring mechanics on how to excel in this vital industry. Follow and connect with our guest, Tim Yarborough: LinkedIn Email: tyarborough@uti.edu Phone: 623-879-4381 Follow our host, Jacob Berry: Twitter LinkedIn Internet Sales Coaching Website Stay connected with Dealership Fixit: Twitter TikTok Facebook Instagram More Links Listen and Subscribe: Spotify Apple Podcast YouTube For Dealers: ⁠Motohunt Marketplace⁠

Dive into the transformative world of Customer Relationship Management (CRM) in this edition of Fixit Quick Takes. Join us as we chat with Tad Kilgore, CRM pioneer and co-founder of Traffic Log Pro (TLP) and Dealership Performance 360 (DP360), tools that have revolutionized hundreds of powersports dealerships. In this episode, Tad shares the compelling journey from developing TLP during his tenure at RideNow in the early 2000s to innovating with Dealerspike to create DP360, enhancing dealership efficiencies to new heights. Currently at Ready2Rid, Tad continues to impact the powersports market by integrating robust marketing strategies with CRM tools. Learn how to leverage CRM as the nucleus of your sales process to boost efficiency and drive sales, plus discover the future advancements Tad envisions for this essential technology. Don't miss these critical insights on harnessing CRM for dealership success! Follow and connect with our guest, Tad Kilgore: LinkedIn Email: tad@ready2ridemobile.com Follow our host, Jacob Berry: Twitter LinkedIn Internet Sales Coaching Website Stay connected with Dealership Fixit: Twitter TikTok Facebook Instagram More Links Listen and Subscribe: Spotify Apple Podcast YouTube For Dealers: Motohunt Marketplace

Explore Key Sales Metrics with Jacob Berry & Angel Hacker: The 5X50% Rule Unpacked Dive into this compact segment from our Dealership Fixit Podcast where Jacob Berry and Angel Hacker break down the intricacies of the 5X50% rule. Discover how to effectively track the customer journey from online interactions to in-store conversions. Learn simple yet powerful strategies to measure and enhance your dealership's performance across five critical points in your sales funnel. Whether you're a part of an Internet Sales, Web Sales, or Business Development Department, this segment provides actionable insights to help you gauge and boost your connection rates, set more solid appointments, and ultimately drive up sales. Tune in for a focused exploration on setting benchmarks and establishing baselines that can transform your dealership's operational efficiency. Follow Our Guest Angel: Linkedin: https://www.linkedin.com/in/angel-june-hacker/ Instagram: https://instagram.com/angeljunehacker/ Website: https://linktr.ee/angeljunehacker Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry Website: https://www.internetsalescoaching.com/ Twitter: https://twitter.com/mrjacobberr Follow the Fixit: Twitter: https://twitter.com/DealershipFixit TikTok: https://tiktok.com/@dealershipfixit Facebook: https://facebook.com/dealershipfixit Instagram: https://instagram.com/dealership_fixit Online: https://linktr.ee/dealershipfixit Sponsor: https://dealers.motohunt.com/fixit Comments, Questions or Want To Join Us: dealershipfixit@gmail.com

On this episode of the Dealership Fixit Podcast, we interviewed Greg Gifford, an expert in local SEO strategies for dealerships and businesses. Greg shared valuable insights into maximizing dealership visibility and improving local SEO practices. He discussed topics such as the importance of Google Business profiles and online reputation management for dealerships. Greg emphasized actionable tips and best practices that dealers can use immediately to enhance their online presence and attract more customers to their physical locations. Guest: Greg GiffordWebsite: SearchLabDigital.comLinkedIn: linkedin.com/in/greggiffordEmail: greg@searchlabdigital.comArticle: Maximizing Dealership Visibility Host: Jacob B. BerryWebsite: InternetSalesCoaching.comLinkedIn: linkedin.com/in/jacob-b-berry Subscribe:Spotify | Apple Podcast | YouTube Follow the Fixit:LinkedIn | Twitter | TikTok | Facebook | Instagram | Online Sponsor: https://dealers.motohunt.com/

Join us on the Dealership Fixit Podcast as we dive into the world of powersports with AJ Meisel, sharing his expert insights on attracting and retaining top talent in the industry. From avoiding toxic environments to fostering a culture of inclusivity and empowerment, AJ offers actionable tips and strategies for dealership success. Tune in to gain valuable knowledge and take your dealership to new heights! Subscribe Spotify: ⁠https://spoti.fi/3N9lzfg⁠  Subscribe Apple Podcast: ⁠https://apple.co/43FoanX⁠  Subscribe YouTube: ⁠https://youtube.com/@dealershipfixit⁠  Follow our guest:LinkedIn: ⁠https://www.linkedin.com/in/aj-meisel-2497a3293/⁠ Website: ⁠https://planokawasakisuzuki.com/⁠ Email: ⁠aj@planokawasakisuzuki.com⁠  Link to article: ⁠https://www.motorcyclepowersportsnews.com/people-are-dealers-biggest-asset/⁠  Follow Our Host Jacob: LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry⁠  Website: ⁠https://www.internetsalescoaching.com/⁠  Twitter: ⁠https://twitter.com/mrjacobberr⁠  Follow the Fixit: LinkedIn: ⁠https://www.linkedin.com/company/dealershipfixit/posts⁠  Twitter: ⁠https://twitter.com/DealershipFixit⁠  TikTok: ⁠https://tiktok.com/@dealershipfixit⁠  Facebook: ⁠https://facebook.com/dealershipfixit⁠  Instagram: ⁠https://instagram.com/dealership_fixit⁠  Online: ⁠https://linktr.ee/dealershipfixit⁠ Sponsor: ⁠https://motohunt.com/dealers⁠ 

On this episode, we sit down with Michael Gerbino, an impactful member of the Piaggio Group Americas team, as he shares the roadmap of his career and the fuel that powers his passion for the Powersports industry. In this episode, Michael reveals his journey, from early days at the Motorcycle Mall to orchestrating groundbreaking strategies as a Product Marketing Specialist at Piaggio, and how he leverages social media and digital marketing to connect with riders and enthusiasts. He also discusses emerging trends and offers invaluable advice for dealers aiming to adapt and thrive in the evolving digital landscape. Get ready for some professional wisdom with Michael Gerbino. Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe YouTube: https://youtube.com/@dealershipfixit Follow our guest: Michael Gerbino LinkedIn: https://www.linkedin.com/in/michael-j-gerbino-2aa297ba/ Email: michael.gerbino@us.piaggio.com Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry Website: https://www.internetsalescoaching.com/ Follow the Fixit: LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts Twitter: https://twitter.com/DealershipFixit TikTok: https://tiktok.com/@dealershipfixit Facebook: https://facebook.com/dealershipfixit Instagram: https://instagram.com/dealership_fixit Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers Subscribe and tune in to discover how he is paving the way for industry innovation. #PowersportsPassion #PiaggioGroupAmericas #MotorcycleIndustryInsights

Our guest, Heather Deatherage, a Digital Sales Expert and Business Partner, shares valuable insights and strategies for succeeding in the Powersports and Motorcycle dealership industry's digital marketplace. She emphasizes the importance of internet sales, well-structured Business Development Centers (BDCs), and customer retention. Heather provides guidance on distinguishing Powersports dealerships in the digital landscape and enhancing internet sales performance. If you're interested in succeeding in internet sales, this episode is a must-listen. Subscribe and follow us for weekly updates. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow our guest Heather::LinkedIn: https://www.linkedin.com/in/heather-deatherage-0220932a4/ Website: https://www.internetsalescoaching.com/ Email: heather@internetsalescoaching.com  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts  Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers 

Welcome to Dealership Fixit! Our podcast explores the world of Powersports & motorcycle dealerships. On today's episode, Angela Hieronimus, a well-known industry expert, will guide us through the intricacies of the Finance and Insurance (F&I) process. Get ready for expert advice on F&I products, training, and strategies to boost your dealership's performance. Don't forget to subscribe for weekly updates. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow our guest Angela:LinkedIn: https://www.linkedin.com/in/angela-hieronimus-872034115/ Website: https://www.liveoakdealerservice.com/ Email: angela@liveoakdealerservice.com  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts  Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers

Dive into the world of automotive & powersports marketing with our latest podcast episode! Join us for an exclusive Fireside Panel discussion featuring Automotive Marketing Masterminds. Hosted by Digital Dealer and Carwars, this episode brings together industry experts who share invaluable insights and strategies that are shaping the future of automotive marketing. From acquisition challenges and emerging trends to the power of AI and direct mail effectiveness, our panel covers it all. Learn how to leverage technology, optimize CRM, and foster a culture of collaboration in your dealership. Discover the secrets to enhancing customer experience, relationship-building, and achieving remarkable results. Get ready to accelerate your dealership's success with this must-listen episode. Whether you're in the automotive industry or eager to gain marketing wisdom, this Fireside Panel is packed with actionable takeaways that will drive your strategy forward. Don't miss out on this opportunity to tap into the minds of Automotive Marketing Masterminds and stay ahead in the competitive automotive landscape. Tune in now and rev up your marketing game! 📈💡 #AutoMarketingExperts #DigitalDealer #DealershipFixit Feel free to use this new description for your promotional content. If you need any further adjustments or have specific preferences, please let me know! Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers

Welcome to another episode of Dealership Fixit! We are now in Round 3 of our AI (Artificial Intelligence) hackathon with Shaun Raines from Hired Guns. This time, we have something special for dealerships. Based on feedback and comments, we have put together a full Holiday campaign for powersports dealers who are looking to sell some PW50 youth motorcycles. Our aim is to provide something unique and fun as most of the marketing efforts out there are not up to the mark. To get a better understanding of the campaign, don't forget to check out our video on Youtube. We will guide you through the entire process, from the prompt to the setup, and even share a few graphics. We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Guest Shaun LinkedIn: https://www.linkedin.com/in/shaunraines/  Website: https://hiredgunsagency.com/  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers