The Dealership Fixit Podcast

Last weekend I was on a rare sunny Oregon winter day bike ride the with my kids.  They’re currently 10 and 8 years old. I got both of them started riding bikes pretty young so they’re both (surprisingly?) proficient. I’m actually in awe about it when I ride with them. While riding and thinking about how great they are doing - and of course my mind appreciating being in that moment as well as knowing any such experience could be my or our last - It occurred to me that each time we do it, it’s both practice and the performance. We are doing the thing that it took practice to learn at the best we’ve ever been able to do it (potentially) as well as (hopefully) we are refining a skill that we’ll be slightly better the next time we do it. I’m sharing this with my connections on LinkedIn because I tried to tell the kids this and their response was pretty much “yeah, we know Dad” 😂 So my new tombstone quote for the day is: “Do it like it’s both, practice and the performance.“ ~ Brian Croft I hope this helps you BE in the moment and appreciate what you have accomplished as well as where you are headed. Enjoy it! Thanks for listening!

Today on the very first episode back in this year, 2021 - Episode 69 - Michael Masouras from MotoHunt.com talks Google and how dealerships can get more bang for their buck on that behemoth search engine. He worked at Google so he knows his stuff. Listen up! Below are the links regarding tools he discussed that dealers can use today to get an idea on how well they are actually doing in search results. You can contact Michael at michael@motohunt.com for any questions regarding the subject - he says he is glad to help anybody get going with these tools independently of his current project at www.MotoHunt.com Google Performance tests (aka Web Vitals) Test the performance of your inventory and listing pages. This tool allows you to enter a URL (page) from your site and see how well it performs. https://web.dev/measure/ Google My Business Create a storefront for your business in search results https://www.google.com/business/ Sign-up for Google Search Console This free tool by Google itself provides you information about how your site is actually performing in search. You can use it to track actual progress, or issues that are causing your site to not rank as well as you would like it to. https://search.google.com/search-console/about Perform an SEO Audit An SEO audit is a more in-depth analysis of your website that offers you a 360 view of how your site is performing in search across all your pages. These audits are run by third-party companies. There are many free(mium)* tools out there that can perform an SEO audit, here are some of them: https://ahrefs.com/webmaster-tools https://www.semrush.com/siteaudit/ https://sitechecker.pro/ https://moz.com/free-seo-tools Ask your website vendor if/which one they use to audit their sites and give you any results that they have accumulated. ********************* Thanks for checking out the Dealership fiXit podcast!  Dealership fiXit exists to tap dealer into high performance ideas!

Powersport Roundtable - Dec 9th - Part 5 - Kurt von Ahnen For a man with so many irons in the fire at any given time - Kurt is surprisingly difficult to write a "who is" about! While he is a published author of a motorcycle fixed ops (service department) efficiencies book, that is certainly not all. He was a corporate trainer for Ducati N.A. as well as Suzuki America, a certified speaker by the John Maxwell team, and daily runs his Mañana No Mas website that touches all things life including health, faith, business, racing, training and interviews. As it is for me, the more I get to know Kurt, the more I see he is like an onion with a firm awareness that there are an infinite amount of layers! Kurt is also the consummate connector of people and ideas. This Powersport Roundtable is the proof of that.   Find Kurt -  Amazon:  https://www.amazon.com/s?i=stripbooks&rh=p_27%3AKurt+von+Ahnen&s=relevancerank&text=Kurt+von+Ahnen&ref=dp_byline_sr_book_1  LinkedIn:  https://www.linkedin.com/in/kurtvonahnen/  Facebook:  https://www.facebook.com/kurt.vonahnen  YouTube:  https://www.youtube.com/c/KurtvonAhnen/featured  Website:  https://manananomas.com/  Powersport Roundtable original content including video of the zoom, can be found here:  https://powersportroundtable.com/  *************************************************** Thanks for listening and sharing!

Powersport Roundtable - Dec 9th - Part 4 - Laura Rondon Laura, a creative designer with 10+ years of experience in graphic design with the Adobe Suite. Is a part of the Beyond Creative team and has designed for companies like Harley-Davidson of Miami, Miami-Dade County and others. Focus in Marketing | Graphics | Social Media She shares some ideas that may go counter to assumptions we have in how to best use social media for best results in business, plus which social media realms and how frequently to use. So many great morsels in her session. Find Laura - LinkedIn: https://www.linkedin.com/in/laurajasmine/ Portfolio: https://lauraajasmine.myportfolio.com/work Powersport Roundtable original content including video of the zoom, can be found here: https://powersportroundtable.com/ *************************************************** Thanks for listening and sharing! The dealership fiXit podcast exists to tap dealers into high performance ideas!

Powersport Roundtable - Dec 9th - Part 3 - Joe Iribarren Founded in 2011, Joe's agency Beyond Creative is a Digital Marketing Agency specializing in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management, Strategic Ad Placement, and Email Marketing for Dealers in the Powersports industry.  "We ride and we get it! We understand the intricacies of your business and share the same passions." Joe knows his stuff and was previously marketing director for some true heavy hitter marine and powersports businesses in southern Florida.     Find Joe and Beyond Creative -  Website: https://gobeyondcreative.com/ Facebook: https://www.facebook.com/gobeyondcreative/ LinkedIn: https://www.linkedin.com/in/beyondcreative/ YouTube: https://www.youtube.com/channel/UCKRYuJclWcQPUehlg09q_1g/featured  Powersport Roundtable original content including video of the zoom, can be found here:  https://powersportroundtable.com/      *************************************************** Thanks for listening and sharing! The dealership fiXit podcast exists to tap dealers into high performance ideas!

Powersport Roundtable - Dec 9th - Part 2 Joe Marcoux With over 30 years of specialty retail experience, Joe Marcoux has managed, owned and sold retail fitness businesses. Since the sale of his last retail venture, Joe has played the roles of consultant and coach for high-ticket sales in the specialty fitness equipment and electric bicycle industries. He is a published author and has created programs that have helped thousands of sales people in specialty retail stores all over North America, Europe and Asia. Joe has been contracted to train, coach and help with integration for some of the world’s largest retailers to help them scale their business. He has been invited to speak at annual sales meetings, trade shows and events. Providing real life stories that are injected with humor, truth and memorable information, he inspires listeners to take action. He's proud to be from Winnipeg, Canada. Born and raised in Winnipeg, Joe is the youngest of three siblings in a French-Canadian family. At the age of 18, he became the manager of a specialty fitness equipment retail store while attending University. At 20, he opened his first retail store. At the age of 25, Joe decided to merge with another fitness retailer, becoming the 7th location in what would become a 38-store chain 18 months later. The Most Important Lessons: Ambition caught up to him in his early 30s and a devastating affair tore his young family apart. This was a defining moment in Joe’s business life. Not because his wife and best friend had an affair, but because Joe realized that it was his ambition that had kept him away from his family. He did not heed his own advice and was away from what he loved most for too long, resulting in a failed relationship. He co-parented his two daughters as a single dad for over 10 years. “If the first man a girl loves is her father, I would like to set the bar extremely high.” – Joe Marcoux Today, Joe, along with his wife and LeadCycles business partner, Shauna, live in Winnipeg and are close to all five of their combined children. They also spend as much time as they can at their cottage on Lake of The Woods, Ontario, when they are not traveling and training clients. Find Joe -  Website: https://www.joemarcoux.com/ Facebook:  https://www.facebook.com/TheJoeMarcoux/ LinkedIn: https://www.linkedin.com/in/joe-marcoux-sales-trainer-sales-coach-author-keynote-speaker/ Powersport Roundtable original content including video of the zoom, can be found here:  https://powersportroundtable.com/  *************************************************** Thanks for listening and sharing! The dealership fiXit podcast exists to tap dealers into high performance ideas!

Powersport Roundtable - Dec 9th - Part 1 - Stacy Raske About Stacy Raske An Iraq War Veteran and founder of Stacy Raske Coaching & Consulting, Stacy Raske is an author, speaker, coach, and business strategist. Since her own powerful transformation, Stacy has been obsessed with helping others do the same. Today, she is committed to supporting high-achieving entrepreneurs in growing their businesses with ease and authenticity by helping them build confidence and finally giving themselves permission to be successful. Stacy calls herself "The Empowered Overthinker" because her journey focused on getting out of her head and connecting to her truth in order to allow abundance to flow in all areas of her life and business, and helps her clients to do the same. Seeing the same patterns and belief cycles interfering in the success of her and her client's businesses, she leaned into understanding attraction and abundance more deeply. She discovered the missing piece was focusing on the allowing process and the results have been amazing for high-achievers and overthinkers! Passionate about travel and riding her motorcycle, Stacy believes that "everything we need to be successful is already within us, we just need to get out of our own way." She is confident that aligning yourself and your business with your truth, you can be abundant and successful with ease and authenticity. Find Stacy - Website: https://stacyraske.com/ Facebook: https://www.facebook.com/stacy.raske/ Amazon: https://www.amazon.com/Stacy-Raske/e/B07TTT5864%3Fref=dbs_a_mng_rwt_scns_share LinkedIn: https://www.linkedin.com/in/stacyraske/ Powersport Roundtable original content including video of the zoom, can be found here: https://powersportroundtable.com/ *************************************************** Thanks for listening and sharing! The dealership fiXit podcast exists to tap dealers into high performance ideas!

Link to sign up here: https://powersportroundtable.com/ Seats are FREE right now! BUT YOU MUST RESERVE YOUR SPOT IN ADVANCE. December 9, 2020 — 9 am to 2 pm PST Bringing Powersport Experts to the circle, adding value to dealers and seeking excellence Whether Sales or Service, you must be looking at positive channels to draw attention to your business. We’ll discuss a few tools about online publishing illuminating the options and tools at your disposal. The Dealership fiXit podcast exists to help dealerships tap into high performance ideas!

Welcome back! Tonight I caught up with Austin Rothbard, CEO of Twisted Road to see what he up to, after a year has passed since last episode he was on. Why would normal powersports dealerships be interested in understanding motorcycle "sharing" when they want to sell more motorcycles? I think they should learn about it as, like most other tools available to you - they are also available to your competitors. This is why I asked Austin to speak with me about what he is doing, so powersports dealerships can understand how the landscape is changing and the options of an UBER-esque population begin to hit where we live. Know the change so you can be decisive in how you deal with that change. That's my opinion anyway. Austin Rothbard is Founder and CEO at Twisted Road, a motorcycle sharing community that empowers riders (possibly future owners) to try different motorcycles where they live or while traveling elsewhere in the US. Like an AirBnB in homes or TURO in automobiles, TwistedRoad.com allows rental of others bikes or you can be the owner who lets others use your motorcycle when you aren't. A potentially nice financial offset to your ownership cost when you were going to have it sitting still anyway... Check them out here: https://www.twistedroad.com/ Austin admits that not everyone wants someone else to ride their motorcycle - and he says that's ok! He says the majority of people he has surveyed would like to rent someone else's motorcycle while the minority of people are initially interested in letting some "stranger" ride theirs. Sounds like sound logic to me. LOL. We are all likely to fear an unknown like this... I know I did. Listeners to this podcast are likely to have in the past or do currently work in a powersports dealership, so the idea of getting (or letting) a potential buyer pay to try a motorcycle rather than just become an owner may have you feeling skeptical at first. Trust me, I am not an investor in his company and he has not paid me anything to speak on his behalf but I can tell you I see some reasons to be optimistic about this business model in relation to dealership business. NEW DEALER DEMO framework. Could dealers who shy away from doing motorcycle test rides be more confident in letting consumers demo their bikes? I'm talking a day or two day, get-to-know the bike. Do you think a consumer/renter would fall in love with a bike if given a bit more time to romance it? I think they might.  Austin and Twisted Road seem to have a framework that may let a dealership put units or some into rental listing, get paid for the "demo" while being covered by their insurance and then offer up an offsetting amount of the rental incurred, if the renter buys the bike. Sounds like a less commitment/more attractive rent to own program. A customer would start to have some skin in the game that way. And as he mentioned, the owner gets to determine if the renter is actually qualified to be on that bike, baed on their riding experience. Parts and Accessory sales.  According to Austin, a renter would already be licensed and insured or they wouldn't be able to rent from Twisted Road. If the owner (a dealer) chooses, they could have a certain availability of gear or they could obviously just be there to sell the renter gear, if needed. Could be an opportunity at a bit of a captive audience in front of your well stocked accessory walls. If the shift to sharing model becomes more reality as some studies say it will be - are you, as a selling dealer prepared to stay in play with that consumer? It's my belief that the vast majority of the dealers I have worked with in my 20 years in powersports, nationwide, may not be.  Contact Austin at: austin@twistedroad.com

Tony Altieri is the VP of Business Development at National Powersport Auctions (NPA).  He joined me tonight to chat about their used market insights videos he is now doing frequently to share WHAT is happening at the auction and WHY.  Some really interesting insights from a team that certainly has their finger on the pulse of dealers, nationwide.  Check their videos out here on the NPA YouTube page:  https://www.youtube.com/channel/UCvd6yAMOEo-1FMe4RbLwZCQ/featured Connect with Tony here on Linkedin: https://www.linkedin.com/in/tony-altieri-a6817b61/ The Dealership fiXit podcast exists to tap dealers into high performance ideas! Please share this podcast.